Impacto del marketing digital en los emprendimientos post pandemia Covid – 19
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Fecha
2023
Autores
Barraza Polo, Jhonatan David
Ojeda De La Hoz, Angela Vanessa
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El presente artículo tiene como objetivo conocer el impacto del marketing digital en los emprendimientos post pandemia COVID – 19, realizando un análisis del engagement que tuvieron los emprendimientos seleccionados antes y después de aplicar el marketing digital cómo estrategia para afrontar los retos que trajo consigo dicha pandemia. La investigación se realizará bajo un enfoque de tipo cuantitativo debido que se basa en las estadísticas, patrones y promedios de los emprendimientos seleccionados y él propósito es recopilar, organizar, analizar y obtener conclusiones de acuerdo con una información que será recolectada y que permitirá conocer que tan significativo ha sido el impacto del marketing digital en los emprendimientos post pandemia COVID – 19.
The objective of this article is to know the impact of digital marketing on post-pandemic COVID-19 entrepreneurships, carrying out an analysis of the engagement that the selected entrepreneurships had before and after applying digital marketing as a strategy to face the challenges that this pandemic brought with it. The research was carried out under a quantitative approach because it is based on the statistics, patterns and averages of the selected enterprises and the purpose is to collect, organize, analyze and obtain conclusions according to information that will be collected and that will allow knowing that so significant has been the impact of digital marketing on post-pandemic ventures COVID - 19.
The objective of this article is to know the impact of digital marketing on post-pandemic COVID-19 entrepreneurships, carrying out an analysis of the engagement that the selected entrepreneurships had before and after applying digital marketing as a strategy to face the challenges that this pandemic brought with it. The research was carried out under a quantitative approach because it is based on the statistics, patterns and averages of the selected enterprises and the purpose is to collect, organize, analyze and obtain conclusions according to information that will be collected and that will allow knowing that so significant has been the impact of digital marketing on post-pandemic ventures COVID - 19.
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Palabras clave
Emprendimientos, COVID – 19, Marketing digital, Engagement, Impacto, Pandemia, Entrepreneurships, Digital Marketing, Impact, Pandemic
