Estrategias de responsabilidad social empresarial para el fortalecimiento del talento humano en instituciones de educación superior privadas de Barranquilla
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Fecha
2023
Autores
Rodríguez Gaviria, Ronald Enrique
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Esta investigación se ha desarrollado bajo el objetivo de determinar las estrategias
de Responsabilidad Social Empresarial que propendan al fortalecimiento del
Talento humano en las instituciones de Educación Superior de Barranquilla. Lo
anterior implico que se hiciera uso de una metodología descriptiva analítica para
identificar las estrategias implementadas por estas instituciones, cuyo enfoque
mixto, utilizando el software NVIVO 14.0 y el SSPS, permitió comprender con mayor
claridad el fenómeno estudiado y poder generar una nueva estrategia acorde a las
necesidades organizacionales.
Los resultados obtenidos revelaron que existe una falta de claridad en la
comprensión y articulación de los conceptos y elementos relacionados con la
Responsabilidad Social Empresarial y su vínculo con el talento humano para el
desarrollo de las organizaciones en el contexto de las instituciones de Educación
Superior de Barranquilla. Esto indica que hay un espacio importante para mejorar la
implementación de prácticas de RSE que promuevan el fortalecimiento del talento
humano.
Una de las conclusiones principales de esta investigación es que se destaca
la necesidad de fomentar un liderazgo transformacional entre los colaboradores de
las instituciones de Educación Superior como parte fundamental para fortalecer el talento humano desde la Responsabilidad Social Empresarial. Esto implica que los líderes de estas instituciones deben asumir un papel activo en la promoción de una cultura organizacional basada en valores éticos y responsabilidad social, así como en el fomento del desarrollo personal y profesional de los colaboradores.
Es relevante mencionar de esta investigación indica que si bien existe la necesidad de brindar capacitación y formación continua a los colaboradores de las instituciones de Educación Superior en temas relacionados con la Responsabilidad Social Empresarial, se debe involucrar el liderazgo transformacional como un elemento que puede contribuir a mejorar la comprensión y apropiación de los conceptos y prácticas de RSE, así como a promover una cultura de responsabilidad social en la comunidad educativa.
Es por esto que, en el desarrollo de este trabajo de investigación se propone una nueva estrategia que busca ser una guía para el desarrollo y genera posibles soluciones a las prácticas de RSE para fortalecer el talento humano, así como generar una mayor integración de los colaboradores con los objetivos de la organización, así como los de la sociedad. Lo anterior toma en cuenta que se debe implementar programas de sensibilización y capacitación en RSE dirigidos a todos los colaboradores de las instituciones de Educación Superior. Estos programas deben abordar temas como la ética empresarial, sostenibilidad, inclusión social y ambiental, entre otros. La capacitación debe ser continua y adaptada a las necesidades específicas de cada área y perfil de empleado.
Por otro lado, Es fundamental fomentar un liderazgo transformacional en todas las áreas de las instituciones de Educación Superior, ya que los líderes deben ejercer un liderazgo basado en valores éticos, promoviendo la participación y el trabajo en equipo, y fomentando el desarrollo personal y profesional de los colaboradores. Además, deben actuar como modelos a seguir en términos de responsabilidad social y compromiso con la comunidad.
Asimismo, es relevante promover la participación y el diálogo con la comunidad educativa en la definición e implementación de las prácticas de RSE. Esto implica escuchar las necesidades y expectativas de los profesores, personal administrativo y otros actores relevantes, y generar espacios de colaboración para desarrollar proyectos y acciones conjuntas. Esto tomando en cuenta que es importante medir y comunicar el impacto de las acciones de RSE, lo que implica implementar sistemas de seguimiento y evaluación que permitan medir el
cumplimiento de los objetivos y el impacto de las prácticas de RSE en el talento humano, así como en la comunidad educativa y la sociedad en general.
Basado en lo antes mencionado, Se espera que la implementación de esta estrategia contribuya a generar un cambio positivo en las instituciones de Educación Superior, fortaleciendo el talento humano y promoviendo su compromiso con la responsabilidad social, así como el desarrollo de nuevas investigaciones de mayor profundidad en el área.
This research has been conducted with the objective of determining Corporate Social Responsibility (CSR) strategies that contribute to the strengthening of human talent in Higher Education institutions in Barranquilla. This involved the use of a descriptive-analytical methodology to identify the strategies implemented by these institutions. The mixed approach, utilizing NVIVO 14.0 software and SPSS, allowed for a clearer understanding of the studied phenomenon and the generation of a new strategy aligned with organizational needs. The obtained results revealed a lack of clarity in the comprehension and articulation of concepts and elements related to CSR and its connection with human talent for organizational development in the context of Higher Education institutions in Barranquilla. This indicates that there is significant room for improvement in the implementation of CSR practices that promote the strengthening of human talent. One of the main conclusions of this research is the highlighted need to foster transformational leadership among the collaborators of Higher Education institutions as a fundamental aspect of strengthening human talent through CSR. This implies that leaders in these institutions must assume an active role in promoting an organizational culture based on ethical values and social responsibility, as well as fostering the personal and professional development of the collaborators. It is relevant to mention that this research indicates that while there is a need to provide continuous training and education to the collaborators of Higher Education institutions on topics related to CSR, transformational leadership must be involved as an element that can contribute to improving the understanding and adoption of CSR concepts and practices, as well as promoting a culture of social responsibility within the educational community. Therefore, in the development of this research, a new strategy is proposed that aims to serve as a guide for development and generate possible solutions to CSR practices for strengthening human talent, as well as fostering greater integration of collaborators with the organization's objectives and those of society. This takes into account the implementation of awareness and training programs in CSR aimed at all collaborators of Higher Education institutions. These programs should address topics such as business ethics, sustainability, social and environmental inclusion, among others. The training should be continuous and tailored to the specific needs of each area and employee profile. Furthermore, it is essential to promote transformational leadership in all areas of Higher Education institutions, as leaders must exercise leadership based on ethical values, promoting participation and teamwork, and fostering the personal and professional development of the collaborators. Additionally, they must act as role models in terms of social responsibility and commitment to the community. Moreover, it is relevant to encourage participation and dialogue with the educational community in defining and implementing CSR practices. This implies listening to the needs and expectations of professors, administrative staff, and other relevant stakeholders, and creating collaborative spaces to develop joint projects and actions. It is important to measure and communicate the impact of CSR actions, which involves implementing monitoring and evaluation systems to measure the achievement of objectives and the impact of CSR practices on human talent, as well as on the educational community and society in general. Based on the aforementioned, it is expected that the implementation of this strategy will contribute to generating a positive change in Higher Education institutions, strengthening human talent, promoting their commitment to social responsibility, and fostering further in-depth research in the field.
This research has been conducted with the objective of determining Corporate Social Responsibility (CSR) strategies that contribute to the strengthening of human talent in Higher Education institutions in Barranquilla. This involved the use of a descriptive-analytical methodology to identify the strategies implemented by these institutions. The mixed approach, utilizing NVIVO 14.0 software and SPSS, allowed for a clearer understanding of the studied phenomenon and the generation of a new strategy aligned with organizational needs. The obtained results revealed a lack of clarity in the comprehension and articulation of concepts and elements related to CSR and its connection with human talent for organizational development in the context of Higher Education institutions in Barranquilla. This indicates that there is significant room for improvement in the implementation of CSR practices that promote the strengthening of human talent. One of the main conclusions of this research is the highlighted need to foster transformational leadership among the collaborators of Higher Education institutions as a fundamental aspect of strengthening human talent through CSR. This implies that leaders in these institutions must assume an active role in promoting an organizational culture based on ethical values and social responsibility, as well as fostering the personal and professional development of the collaborators. It is relevant to mention that this research indicates that while there is a need to provide continuous training and education to the collaborators of Higher Education institutions on topics related to CSR, transformational leadership must be involved as an element that can contribute to improving the understanding and adoption of CSR concepts and practices, as well as promoting a culture of social responsibility within the educational community. Therefore, in the development of this research, a new strategy is proposed that aims to serve as a guide for development and generate possible solutions to CSR practices for strengthening human talent, as well as fostering greater integration of collaborators with the organization's objectives and those of society. This takes into account the implementation of awareness and training programs in CSR aimed at all collaborators of Higher Education institutions. These programs should address topics such as business ethics, sustainability, social and environmental inclusion, among others. The training should be continuous and tailored to the specific needs of each area and employee profile. Furthermore, it is essential to promote transformational leadership in all areas of Higher Education institutions, as leaders must exercise leadership based on ethical values, promoting participation and teamwork, and fostering the personal and professional development of the collaborators. Additionally, they must act as role models in terms of social responsibility and commitment to the community. Moreover, it is relevant to encourage participation and dialogue with the educational community in defining and implementing CSR practices. This implies listening to the needs and expectations of professors, administrative staff, and other relevant stakeholders, and creating collaborative spaces to develop joint projects and actions. It is important to measure and communicate the impact of CSR actions, which involves implementing monitoring and evaluation systems to measure the achievement of objectives and the impact of CSR practices on human talent, as well as on the educational community and society in general. Based on the aforementioned, it is expected that the implementation of this strategy will contribute to generating a positive change in Higher Education institutions, strengthening human talent, promoting their commitment to social responsibility, and fostering further in-depth research in the field.
Descripción
Palabras clave
Responsabilidad Social Empresarial, Talento humano, Instituciones de Educación Superior, Corporate Social Responsibility, human resources, higher education institutions
