Propuesta de direccionamiento estratégico de la empresa de infraestructura vial Kyros S.A.S., orientado a la gestión social integrando los objetivos de desarrollo sostenible
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Fecha
2022
Autores
Guzmán Girón, Luz Adriana
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El objetivo de este trabajo fue diseñar una propuesta de direccionamiento estratégico para la empresa en creación de infraestructura vial Kyros S.A.S. orientada bajo la RSE que permita la integración de los ODS con el fin de que sea competitiva y socialmente responsable. Para lograr este objetivo se estableció la misión y visión de la empresa, se hizo un diagnóstico externo e interno de la empresa, para luego elaborar el direccionamiento estratégico a partir del Sistema Gerencia Estratégico propuesto por Kaplan y Norton. A partir de este modelo se establecieron cinco dimensiones que incluyen la financiera, la de clientes, la de procesos internos, la de talento humano y como un nuevo aporte al modelo, la RSE con la integración de seis ODS. Los objetivos incluidos en la dimensión de RSE son: Garantizar la Igualdad de género (ODS 5), Fortalecer el Trabajo decente y crecimiento económico (ODS 8) y Desarrollar Alianzas para lograr los objetivos (ODS 17), Desarrollar Industria, Innovación e Infraestructura sostenibles ambientalmente. (ODS 9) y Cuidar y conservar la Vida En Los Ecosistemas Terrestres (ODS 15). Finalmente se estableció un cuadro de mando integral con las cinco dimensiones para lograr el rendimiento económico de la empresa y establecer el compromiso de Kyros S.A.S. para reducir las desigualdades sociales y el cuidado del medio ambiente.
The objective of this work was to design a strategic direction proposal for the road infrastructure development company Kyros S.A.S. oriented under CSR that allows the integration of the SDGs in order to be competitive and socially responsible. To achieve this objective, the company's mission and vision were established, an external and internal diagnosis of the company was made, and then the strategic direction was developed based on the Strategic Management System proposed by Kaplan and Norton. With this model five dimensions were established including financial, customer, internal processes, human talent and as a new contribution to the model, CSR with the integration of six SDGs. The objectives included in the CSR dimension are: Ensure Gender Equality (SDG 5), Strengthen Decent Work and Economic Growth (SDG 8), Develop Partnerships to Achieve the Goals (SDG 17), Develop Environmentally Sustainable Industry, Innovation and Infrastructure (SDG 9) and Care for and Conserve Life in Terrestrial Ecosystems (SDG 15). Finally, a balanced scorecard was established with the five dimensions to achieve the company's economic performance and establish Kyros S.A.S.'s commitment to reducing social inequalities and caring for the environment.
The objective of this work was to design a strategic direction proposal for the road infrastructure development company Kyros S.A.S. oriented under CSR that allows the integration of the SDGs in order to be competitive and socially responsible. To achieve this objective, the company's mission and vision were established, an external and internal diagnosis of the company was made, and then the strategic direction was developed based on the Strategic Management System proposed by Kaplan and Norton. With this model five dimensions were established including financial, customer, internal processes, human talent and as a new contribution to the model, CSR with the integration of six SDGs. The objectives included in the CSR dimension are: Ensure Gender Equality (SDG 5), Strengthen Decent Work and Economic Growth (SDG 8), Develop Partnerships to Achieve the Goals (SDG 17), Develop Environmentally Sustainable Industry, Innovation and Infrastructure (SDG 9) and Care for and Conserve Life in Terrestrial Ecosystems (SDG 15). Finally, a balanced scorecard was established with the five dimensions to achieve the company's economic performance and establish Kyros S.A.S.'s commitment to reducing social inequalities and caring for the environment.
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Palabras clave
Direccionamiento estratégico, Responsabilidad social empresarial, Objetivos de desarrollo sostenible, Strategic direction, Corporate social responsibility, Sustainable development objectives
