La innovación y su influencia en la rentabilidad de las empresas ubicadas en el parque industrial Logika vía 40
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Fecha
2024
Autores
Romo Regino, Daniela
Zambrano Curcio, Milton
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La presente investigación tuvo como objetivo analizar la relación entre la innovación y la rentabilidad de las empresas ubicadas en el parque industrial Lógika Vía
40 en Barranquilla. El estudio se desarrolló bajo un enfoque cuantitativo, de tipo correlacional y diseño transversal. Se emplearon herramientas metodológicas como NVivo y SPSS Statistics para el análisis de datos, lo que permitió evaluar las prácticas innovadoras implementadas por las empresas y su impacto en su rentabilidad. El análisis de las variables demostró que existen correlaciones significativas entre la innovación y la rentabilidad, lo que evidencia que las estrategias innovadoras adoptadas por las empresas tienen un impacto positivo. Estos hallazgos destacan la importancia de incorporar la innovación como eje estratégico para fortalecer la competitividad empresarial en un entorno dinámico y globalizado. Por lo tanto, se acepta la hipótesis de estudio, los resultados muestran que, al aumentar los esfuerzos en innovación, las empresas logran mejorar su rentabilidad, consolidándose como actores clave en el desarrollo económico y social de la región.
The present research aimed to analyze the relationship between innovation and the profitability of companies located in the industrial park Lógika Vía 40 in Barranquilla. The study was conducted under a quantitative approach, correlational type, and cross- sectional design. Methodological tools such as NVivo and SPSS Statistics were used for data analysis, enabling the evaluation of innovative practices implemented by the companies and their impact on profitability. The analysis of the variables demonstrated significant correlations between innovation and profitability, evidencing that the innovative strategies adopted by the companies have a positive impact. These findings highlight the importance of incorporating innovation as a strategic axis to strengthen business competitiveness in a dynamic and globalized environment. Therefore, the study hypothesis is accepted, as the results show that by increasing innovation efforts, companies can improve their profitability, consolidating themselves as key players in the economic and social development of the region.
The present research aimed to analyze the relationship between innovation and the profitability of companies located in the industrial park Lógika Vía 40 in Barranquilla. The study was conducted under a quantitative approach, correlational type, and cross- sectional design. Methodological tools such as NVivo and SPSS Statistics were used for data analysis, enabling the evaluation of innovative practices implemented by the companies and their impact on profitability. The analysis of the variables demonstrated significant correlations between innovation and profitability, evidencing that the innovative strategies adopted by the companies have a positive impact. These findings highlight the importance of incorporating innovation as a strategic axis to strengthen business competitiveness in a dynamic and globalized environment. Therefore, the study hypothesis is accepted, as the results show that by increasing innovation efforts, companies can improve their profitability, consolidating themselves as key players in the economic and social development of the region.
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Palabras clave
Innovación empresarial, Rentabilidad, Competitividad
