Aplicaciones y tendencias de la Inteligencia Artificial en el turismo en Colombia: una revisión sistemática de la literatura
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Fecha
2025
Autores
Sánchez Britos, Javier Alfredo
Correa Viviescas, María Carolina
Mesa Lapeira, Kevin Andres
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El presente trabajo examina el impacto de la Inteligencia Artificial (IA) en la organización, planificación y sostenibilidad del turismo, tomando como referencia estudios desarrollados en países como Ecuador y España. A través de un enfoque metodológico de tipo descriptivo, basado en una revisión documental rigurosa, se busca comprender cómo la IA está modificando de manera estructural la cadena de valor del sector turístico. El estudio pone especial énfasis en el análisis de tecnologías emergentes como la Web 4.0, el blockchain, el metaverso y la robótica, las cuales están contribuyendo a una transformación profunda en la forma en que se gestionan los destinos turísticos, se crean experiencias personalizadas y se automatizan procesos clave. Asimismo, se resalta el papel de la innovación colaborativa que surge de la articulación entre universidades, gobiernos y empresas privadas, como un factor esencial para consolidar un turismo más inteligente y resiliente. Los hallazgos revelan una creciente digitalización del sector, impulsada por la necesidad de adaptarse a los desafíos post-COVID-19, así como una tendencia hacia la implementación de estrategias tecnológicas que promuevan la eficiencia, la sostenibilidad y la inclusión.
The present study examines the impact of Artificial Intelligence (AI) on the organization, planning, and sustainability of tourism, drawing upon research conducted in countries such as Ecuador and Spain. Through a descriptive methodological approach based on rigorous documentary review, this work seeks to understand how AI is structurally transforming the value chain within the tourism sector. The study places particular emphasis on analyzing emerging technologies such as Web 4.0, blockchain, the metaverse, and robotics, which are contributing to a profound transformation in how tourist destinations are managed, personalized experiences are created, and key processes are automated. Furthermore, the role of collaborative innovation arising from the articulation between universities, governments, and private enterprises is highlighted as an essential factor for consolidating more intelligent and resilient tourism. The findings reveal an increasing digitalization of the sector, driven by the need to adapt to post-COVID-19 challenges, as well as a trend toward implementing technological strategies that promote efficiency, sustainability, and inclusion. In this regard, the work contributes to both academic and practical reflection on AI's role in achieving the Sustainable Development Goals (SDGs), particularly concerning economic development, inequality reduction, and climate action.
The present study examines the impact of Artificial Intelligence (AI) on the organization, planning, and sustainability of tourism, drawing upon research conducted in countries such as Ecuador and Spain. Through a descriptive methodological approach based on rigorous documentary review, this work seeks to understand how AI is structurally transforming the value chain within the tourism sector. The study places particular emphasis on analyzing emerging technologies such as Web 4.0, blockchain, the metaverse, and robotics, which are contributing to a profound transformation in how tourist destinations are managed, personalized experiences are created, and key processes are automated. Furthermore, the role of collaborative innovation arising from the articulation between universities, governments, and private enterprises is highlighted as an essential factor for consolidating more intelligent and resilient tourism. The findings reveal an increasing digitalization of the sector, driven by the need to adapt to post-COVID-19 challenges, as well as a trend toward implementing technological strategies that promote efficiency, sustainability, and inclusion. In this regard, the work contributes to both academic and practical reflection on AI's role in achieving the Sustainable Development Goals (SDGs), particularly concerning economic development, inequality reduction, and climate action.
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Palabras clave
Inteligencia artificial, Turismo sostenible, Innovación tecnológica, Planificación digital
