Propuesta para la implementación del protocolo E-CMR en la empresa L.B. GROUP S.A.S. Colombia
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Fecha
2021
Autores
Acuña Fontalvo, Cristian David
Casadiego Galindo, Brillite Milagro
Charris Carmona, Carlos Andrés
Taborda Ruiz, Henry Daniel
Teheran, Hector Luis
Vizcaíno Castro, Liliana Marcela
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El protocolo e-CMR se implementará en la empresa LB GROUP S.A.S de manera que la logística y los servicios necesarios de la empresa sean mucho más eficaz, que permitan a cada trabajador obtener una mayor facilidad tomándolo como una herramienta de gestión basada en acciones diseñada para ayudar al equipo de ventas con su objetivo principal: convertir prospectos en clientes.
Si bien es cierto que, para alcanzar nuevos clientes, debemos implantar soluciones de automatización de marketing siendo una de las más famosas Mautic. Aunque a veces están incluidas en los CRM como una funcionalidad más, como pudiera ser el envío de email marketing. Soluciones como por ejemplo HubSpot, Salesmanago o Clientify.
Con este tipo de herramientas podemos utilizar estrategias: operacional, analítico, estratégico y colaborativo.
Y las ventajas que podremos obtener serian: eficiencia con el cliente, identificación de los clientes, coordinación de estrategias de marketing, optimización de los procesos de venta, información en tiempo real, rápida toma de decisiones e incremento de la productividad. Todas estas estrategias complementan para que el software se implemente de manera organizada en la empresa y pueda así cumplir con los objetivos buscados.
The e-CMR protocol will be implemented in the company LB GROUP SAS so that the logistics and the necessary services of the company are much more efficient, allowing each worker to obtain greater ease by taking it as an action-based management tool designed to help the sales team with their main objective: converting prospects into customers. Although it is true that to reach new customers, we must implement marketing automation solutions, one of the most famous being Mautic. Although they are sometimes included in CRM as one more function, such as sending email marketing. Solutions such as HubSpot, Salesmanago or Clientify. With this type of tools, we can use strategies: operational, analytical, strategic and collaborative. And the advantages that we can obtain would be: efficiency with the client, identification of clients, coordination of marketing strategies, optimization of sales processes, real-time information, quick decision-making and increased productivity. All these complementary strategies so that the software is implemented in an organized way in the company and thus can meet the objectives sought.
The e-CMR protocol will be implemented in the company LB GROUP SAS so that the logistics and the necessary services of the company are much more efficient, allowing each worker to obtain greater ease by taking it as an action-based management tool designed to help the sales team with their main objective: converting prospects into customers. Although it is true that to reach new customers, we must implement marketing automation solutions, one of the most famous being Mautic. Although they are sometimes included in CRM as one more function, such as sending email marketing. Solutions such as HubSpot, Salesmanago or Clientify. With this type of tools, we can use strategies: operational, analytical, strategic and collaborative. And the advantages that we can obtain would be: efficiency with the client, identification of clients, coordination of marketing strategies, optimization of sales processes, real-time information, quick decision-making and increased productivity. All these complementary strategies so that the software is implemented in an organized way in the company and thus can meet the objectives sought.
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Palabras clave
Logística, Implementación, Herramienta, Servicio, Automatización, Envíos, Logistics, Implementation, Tool, Service, Automation, Shipping
