Estrategias para evaluar el impacto de la transformación digital en la gestión de proyectos industriales en el sector de alimentos
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Fecha
2024
Autores
Arcón Domenech, Karilyn Mishell
Coronado Gómez, Joel
Salcedo Quintero, Jonathan Jesús
Solano Llanos, Nataly Alejandra
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El presente estudio desarrolla un conjunto de estrategias integrales destinadas a optimizar la adopción de tecnologías en el sector industrial alimentario, específicamente en Bavaria S.A., una empresa ubicada en Colombia. El enfoque del trabajo consiste en analizar cómo las herramientas tecnológicas pueden mejorar los procesos internos de las organizaciones, incrementando su eficiencia operativa y competitividad en un entorno cada vez más digitalizado.
La investigación empleó un enfoque mixto, combinando técnicas cuantitativas y cualitativas. Por un lado, se realizaron encuestas a expertos del sector industrial, cuyo objetivo fue identificar las herramientas digitales más utilizadas en la gestión de proyectos. Herramientas como Trello y Asana destacaron por su capacidad para gestionar recursos, asignar tareas, monitorear plazos y controlar costos de manera eficiente. Por otro lado, se llevaron a cabo entrevistas con profesionales de la industria alimentaria, lo que permitió obtener una perspectiva más profunda sobre los retos y oportunidades vinculados a la integración tecnológica.
Además, se organizaron talleres participativos donde los asistentes propusieron estrategias innovadoras para optimizar procesos industriales. Estas actividades no solo generaron ideas para mejorar la calidad de los productos, sino que también fomentaron la optimización en el manejo de recursos y tiempos de respuesta entre las distintas áreas de la empresa. Esto fue especialmente relevante para Bavaria S.A., al permitir un análisis multidimensional de los desafíos asociados con la transformación digital.
El análisis documental también fue clave para garantizar un enfoque integral. Los hallazgos indicaron que, aunque existen herramientas digitales altamente efectivas para la gestión colaborativa, muchas empresas enfrentan barreras significativas para su adopción. Entre estas barreras se encuentran la falta de capital financiero para invertir en nuevas tecnologías, resistencia al cambio organizacional debido a la falta de capacitación constante del personal, y dificultades técnicas para integrar sistemas ERP con infraestructuras tecnológicas existentes.
Otro hallazgo importante fue la falta de estrategias claras para medir el impacto de la transformación digital. Por ejemplo, el 24.2% de las empresas reportaron que solo actualizan sus sistemas cuando es estrictamente necesario, lo que evidencia una falta de planificación estratégica en la implementación tecnológica. Esto limita la capacidad de las organizaciones para aprovechar plenamente los beneficios de la digitalización.
Para abordar estos desafíos, el estudio propone estrategias específicas diseñadas para Bavaria S.A., enfocándose en la automatización y digitalización de procesos clave. Estas estrategias incluyen la mejora de la comunicación interdepartamental, la coordinación entre áreas y la integración tecnológica, con el objetivo de mejorar la competitividad de la empresa. Además, se busca establecer un modelo replicable que pueda ser adoptado por otras empresas del sector alimentario en Colombia y América Latina.
El estudio concluye que la transformación digital no solo es esencial para la sostenibilidad y competitividad del sector industrial alimentario, sino que también requiere un enfoque integral. Este enfoque debe combinar tecnologías emergentes con una adecuada gestión del cambio organizacional y una capacitación constante del personal. Solo así se podrán sentar las bases para un modelo eficiente, escalable y sostenible de modernización industrial. Este modelo permitirá a las empresas enfrentar los retos de un mercado globalizado y altamente digitalizado, garantizando su posicionamiento competitivo en el largo plazo.
Con estas estrategias, Bavaria S.A. y otras empresas del sector alimentario pueden no solo superar las barreras existentes, sino también aprovechar las oportunidades que ofrece la era digital.
The present study develops a set of comprehensive strategies aimed at optimizing the adoption of technologies in the food industrial sector, specifically in Bavaria S.A., a company located in Colombia. The focus of the work is to analyze how technological tools can improve internal organizational processes, increasing their operational efficiency and competitiveness in an increasingly digitalized environment. The research employed a mixed-methods approach, combining quantitative and qualitative techniques. On one hand, surveys were conducted with industrial sector experts to identify the most commonly used digital tools in project management. Tools such as Trello and Asana stood out for their ability to efficiently manage resources, assign tasks, monitor deadlines, and control costs. On the other hand, interviews were conducted with professionals in the food industry, providing deeper insights into the challenges and opportunities related to technological integration. Additionally, participatory workshops were organized where attendees proposed innovative strategies to optimize industrial processes. These activities not only generated ideas to improve product quality but also fostered the optimization of resource management and response times across different areas of the company. This was particularly relevant for Bavaria S.A., as it enabled a multidimensional analysis of the challenges associated with digital transformation. Documentary analysis was also crucial to ensure a comprehensive approach. The findings indicated that, while there are highly effective digital tools for collaborative management, many companies face significant barriers to their adoption. These barriers include a lack of financial capital to invest in new technologies, organizational resistance to change due to insufficient ongoing staff training, and technical difficulties in integrating ERP systems with existing technological infrastructures. Another important finding was the lack of clear strategies to measure the impact of digital transformation. For instance, 24.2% of companies reported that they only update their systems when strictly necessary, highlighting a lack of strategic planning in technological implementation. This limits organizations' ability to fully leverage the benefits of digitalization. To address these challenges, the study proposes specific strategies designed for Bavaria S.A., focusing on automation and digitization of key processes. These strategies include improving interdepartmental communication, enhancing coordination between areas, and strengthening technological integration, aiming to boost the company's competitiveness. Furthermore, the goal is to establish a replicable model that can be adopted by other companies in the food sector across Colombia and Latin America. The study concludes that digital transformation is not only essential for the sustainability and competitiveness of the food industrial sector but also requires a comprehensive approach. This approach should combine emerging technologies with effective organizational change management and continuous staff training. Only then can the foundations be laid for an efficient, scalable, and sustainable model of industrial modernization. This model will enable companies to face the challenges of a globalized and highly digitalized market, ensuring their competitive positioning in the long term. With these strategies, Bavaria S.A. and other companies in the food sector can not only overcome existing barriers but also seize the opportunities offered by the digital era.
The present study develops a set of comprehensive strategies aimed at optimizing the adoption of technologies in the food industrial sector, specifically in Bavaria S.A., a company located in Colombia. The focus of the work is to analyze how technological tools can improve internal organizational processes, increasing their operational efficiency and competitiveness in an increasingly digitalized environment. The research employed a mixed-methods approach, combining quantitative and qualitative techniques. On one hand, surveys were conducted with industrial sector experts to identify the most commonly used digital tools in project management. Tools such as Trello and Asana stood out for their ability to efficiently manage resources, assign tasks, monitor deadlines, and control costs. On the other hand, interviews were conducted with professionals in the food industry, providing deeper insights into the challenges and opportunities related to technological integration. Additionally, participatory workshops were organized where attendees proposed innovative strategies to optimize industrial processes. These activities not only generated ideas to improve product quality but also fostered the optimization of resource management and response times across different areas of the company. This was particularly relevant for Bavaria S.A., as it enabled a multidimensional analysis of the challenges associated with digital transformation. Documentary analysis was also crucial to ensure a comprehensive approach. The findings indicated that, while there are highly effective digital tools for collaborative management, many companies face significant barriers to their adoption. These barriers include a lack of financial capital to invest in new technologies, organizational resistance to change due to insufficient ongoing staff training, and technical difficulties in integrating ERP systems with existing technological infrastructures. Another important finding was the lack of clear strategies to measure the impact of digital transformation. For instance, 24.2% of companies reported that they only update their systems when strictly necessary, highlighting a lack of strategic planning in technological implementation. This limits organizations' ability to fully leverage the benefits of digitalization. To address these challenges, the study proposes specific strategies designed for Bavaria S.A., focusing on automation and digitization of key processes. These strategies include improving interdepartmental communication, enhancing coordination between areas, and strengthening technological integration, aiming to boost the company's competitiveness. Furthermore, the goal is to establish a replicable model that can be adopted by other companies in the food sector across Colombia and Latin America. The study concludes that digital transformation is not only essential for the sustainability and competitiveness of the food industrial sector but also requires a comprehensive approach. This approach should combine emerging technologies with effective organizational change management and continuous staff training. Only then can the foundations be laid for an efficient, scalable, and sustainable model of industrial modernization. This model will enable companies to face the challenges of a globalized and highly digitalized market, ensuring their competitive positioning in the long term. With these strategies, Bavaria S.A. and other companies in the food sector can not only overcome existing barriers but also seize the opportunities offered by the digital era.
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Palabras clave
Transformación digital, Sector industrial alimentario, Automatización y digitalización, Eficiencia operativa, Gestión del cambio organizacional
