Gestión de la innovación en el comercio de ropa masculina en ABDALA hermanos S.A.S en el contexto de diversidad Regional
No hay miniatura disponible
Fecha
2025
Autores
Gómez Martínez, Keyli Johanna
Jimenez Jaimes, Luis Carlos
Título de la revista
ISSN de la revista
Título del volumen
Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Las empresas familiares representan un sector clave de la economía, pero a menudo enfrentan desafíos en innovación. La falta de enfoque en este aspecto puede afectar su competitividad y sostenibilidad. Abdala Hnos S.A.S. ha operado durante décadas en un sector en evolución, donde la tecnología, la sostenibilidad y las preferencias de los consumidores son fundamentales. La innovación en empresas familiares está influenciada por la cultura organizacional, el liderazgo y los recursos. En el comercio de ropa masculina, la digitalización y el comercio electrónico han transformado la industria, exigiendo adaptabilidad. Este estudio analiza la gestión de la innovación en Abdala Hnos S.A.S. en un contexto de diversidad regional. La investigación adopta un enfoque positivista y cuantitativo, midiendo el impacto de la innovación en la competitividad. Se seleccionaron 64 empleados mediante muestreo no probabilístico por conveniencia. Se aplicó una encuesta tipo Likert para evaluar estrategias, procesos y resultados de innovación. El análisis estadístico identificó tendencias, correlaciones y diferencias regionales. Los resultados muestran que Abdala Hnos S.A.S. ha desarrollado estrategias innovadoras con impacto positivo, aunque con variaciones según la región. Bogotá y Medellín han implementado estrategias agresivas de marketing digital y diversificación, mientras que en Cúcuta se ha priorizado el servicio al cliente. Se recomienda fortalecer la formación en innovación, mejorar la comunicación interna y agilizar la toma de decisiones. La empresa debe implementar un modelo de gestión de innovación que considere la diversidad regional como un factor clave en su competitividad.
Family businesses represent a key sector of the economy, but they often face innovation challenges. A lack of focus on this aspect can affect their competitiveness and sustainability. Abdala Hnos S.A.S. has operated for decades in an evolving sector where technology, sustainability, and consumer preferences are fundamental. Innovation in family businesses is influenced by organizational culture, leadership, and resources. In the men's clothing trade, digitalization and e-commerce have transformed the industry, demanding adaptability. This study analyzes innovation management in Abdala Hnos S.A.S. within a context of regional diversity. The research adopts a positivist and quantitative approach, measuring the impact of innovation on competitiveness. A total of 64 employees were selected using non-probabilistic convenience sampling. A Likert-type survey was applied to evaluate innovation strategies, processes, and outcomes. Statistical analysis identified trends, correlations, and regional differences. The results show that Abdala Hnos S.A.S. has developed innovative strategies with a positive impact, although with variations depending on the region. Bogotá and Medellín have implemented aggressive digital marketing and diversification strategies, while in Cúcuta, the focus has been on customer service. It is recommended to strengthen innovation training, improve internal communication, and accelerate decision-making. The company should implement an innovation management model that considers regional diversity as a key factor in its competitiveness.
Family businesses represent a key sector of the economy, but they often face innovation challenges. A lack of focus on this aspect can affect their competitiveness and sustainability. Abdala Hnos S.A.S. has operated for decades in an evolving sector where technology, sustainability, and consumer preferences are fundamental. Innovation in family businesses is influenced by organizational culture, leadership, and resources. In the men's clothing trade, digitalization and e-commerce have transformed the industry, demanding adaptability. This study analyzes innovation management in Abdala Hnos S.A.S. within a context of regional diversity. The research adopts a positivist and quantitative approach, measuring the impact of innovation on competitiveness. A total of 64 employees were selected using non-probabilistic convenience sampling. A Likert-type survey was applied to evaluate innovation strategies, processes, and outcomes. Statistical analysis identified trends, correlations, and regional differences. The results show that Abdala Hnos S.A.S. has developed innovative strategies with a positive impact, although with variations depending on the region. Bogotá and Medellín have implemented aggressive digital marketing and diversification strategies, while in Cúcuta, the focus has been on customer service. It is recommended to strengthen innovation training, improve internal communication, and accelerate decision-making. The company should implement an innovation management model that considers regional diversity as a key factor in its competitiveness.
Descripción
Palabras clave
Gestión de la innovación, Empresas familiares, Diversidad regional, Comercio de ropa masculina, Estrategias competitivas
