Estilos de vida promotores de salud como moderadores de compra y consumo de alimentos saludables
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Fecha
2019
Autores
Bahamón, Marly Johana
Estrada-López, Hilda
Iglesias-Navas, María Auxiliadora
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Editor
Universidad de los Andes
Resumen
El objetivo del presente estudio es medir el papel moderador del estilo de vida promotor de salud, sus dimensiones
y las características sociodemográficas, sobre la compra y consumo de alimentos saludables en una muestra de 370
adultos colombianos, encargados comprar la alimentación en sus hogares. Se establecieron como hipótesis que el
estilo de vida promotor de salud y las características sociodemográficas se asociaban significativamente con la
frecuencia de compra y consumo de alimentos saludables; así mismo se consideró que el estilo de vida promotor de
salud y algunas características sociodemográficas podían predecir la compra y consumo de alimentos saludables. Se
realizó una investigación enmarcada en el enfoque cuantitativo, con alcance explicativo y de corte transversal. Los
instrumentos utilizados fueron una pregunta tipo encuesta personal, un cuestionario sociodemográfico y el
cuestionario de estilos de vida PEPS-I. Los resultados indican que la edad, el sexo, el estrato socioeconómico, el
estado civil y el índice de masa corporal se relacionan significativamente con la compra y consumo de alimentos
saludables, así como con algunos estilos de vida promotores de salud. A partir del análisis de regresión múltiple se
identificó que el estilo de vida centrado en nutrición, responsabilidad en salud y manejo del estrés explica en un
91,8% la compra y consumo de alimentos saludables. Los resultados muestran información pertinente para el
análisis del perfil psicográfico del consumidor activo o potencial de alimentos saludables
The objective of this study is to measure the moderating role of the health-promoting lifestyle, its dimensions and socio-demographic characteristics, on the purchase and consumption of healthy food in a sample of 370 Colombian adults, who are in charge of buying food in their homes. It was hypothesized that the health-promoting lifestyle and sociodemographic characteristics were significantly associated with the frequency of purchase and consumption of healthy foods; it was also considered that the health-promoting lifestyle and some sociodemographic characteristics could predict the purchase and consumption of healthy foods. Research was conducted within the framework of the quantitative approach, with an explanatory scope and a cross-sectional approach. The instruments used were a personal survey question, a sociodemographic questionnaire and the PEPS-I lifestyle questionnaire. The results indicate that age, sex, socioeconomic status, marital status and body mass index are significantly related to the purchase and consumption of healthy foods, as well as to some health-promoting lifestyles. From the multiple regression analysis, it was identified that the lifestyle focused on nutrition, health responsibility and stress management explains 91.8% of the purchase and consumption of healthy foods. The results show relevant information for the analysis of the psychographic profile of the active or potential consumer of healthy food.
The objective of this study is to measure the moderating role of the health-promoting lifestyle, its dimensions and socio-demographic characteristics, on the purchase and consumption of healthy food in a sample of 370 Colombian adults, who are in charge of buying food in their homes. It was hypothesized that the health-promoting lifestyle and sociodemographic characteristics were significantly associated with the frequency of purchase and consumption of healthy foods; it was also considered that the health-promoting lifestyle and some sociodemographic characteristics could predict the purchase and consumption of healthy foods. Research was conducted within the framework of the quantitative approach, with an explanatory scope and a cross-sectional approach. The instruments used were a personal survey question, a sociodemographic questionnaire and the PEPS-I lifestyle questionnaire. The results indicate that age, sex, socioeconomic status, marital status and body mass index are significantly related to the purchase and consumption of healthy foods, as well as to some health-promoting lifestyles. From the multiple regression analysis, it was identified that the lifestyle focused on nutrition, health responsibility and stress management explains 91.8% of the purchase and consumption of healthy foods. The results show relevant information for the analysis of the psychographic profile of the active or potential consumer of healthy food.
Descripción
Palabras clave
Alimentación saludable, Colombia, Compras, Consumo, Estilos de vida, Perfil consumidor, Salud, Consumer profiles, Consumption, Health, Healthy feed, Eating lifestyles, Purchases
