Diseño de un modelo arquitectónico de un sistema de email marketing accesible para PYMES: Automatización y simplificación operativa
| datacite.rights | http://purl.org/coar/access_right/c_f1cf | |
| dc.contributor.advisor | Sanmartín, Paul | |
| dc.contributor.advisor | Ruíz, Jonathan | |
| dc.contributor.author | García Salcedo, Kevin | |
| dc.contributor.author | Navarro Hernández, Isaac | |
| dc.contributor.author | Pineda Florián, Alberto | |
| dc.date.accessioned | 2025-08-29T14:22:46Z | |
| dc.date.available | 2025-08-29T14:22:46Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | En este proyecto se propone un modelo arquitectónico para un sistema de email marketing accesible a PYMES. La propuesta pretende automatizar procesos de comunicación, asegurar la compatibilidad con los gestores de correo y cumplir con las normativas colombianas. Basado en microservicios y computación en la nube, busca mitigar las barreras técnicas para su implementación, promoviendo la transformación digital y competitividad. La propuesta abarca desde la identificación de necesidades hasta el desarrollo de un modelo arquitectónico que responda a los requerimientos esenciales identificados. | spa |
| dc.description.abstract | This project proposes an architectural model for an email marketing system accessible to SMEs. The solution aims to automate communication processes, ensure compatibility with major email clients, and comply with Colombian regulations. Based on microservices and cloud computing, it seeks to mitigate technical barriers to implementation, promoting digital transformation and competitiveness. The proposal encompasses the identification of needs and the development of an architectural model that addresses the essential requirements identified. | spa |
| dc.format.mimetype | ||
| dc.identifier.uri | https://hdl.handle.net/20.500.12442/16893 | |
| dc.language.iso | spa | |
| dc.publisher | Ediciones Universidad Simón Bolívar | spa |
| dc.publisher | Facultad de Ingenierías | spa |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | eng |
| dc.rights.accessrights | info:eu-repo/semantics/embargoedAccess | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | PYMES | spa |
| dc.subject | Email marketing | spa |
| dc.subject | Arquitectura de software | spa |
| dc.subject | Automatización de procesos | spa |
| dc.subject | Transformación digital | spa |
| dc.subject.keywords | SMEs | eng |
| dc.subject.keywords | Software architecture | eng |
| dc.subject.keywords | Process automation | eng |
| dc.subject.keywords | Digital transformation | eng |
| dc.title | Diseño de un modelo arquitectónico de un sistema de email marketing accesible para PYMES: Automatización y simplificación operativa | spa |
| dc.type.driver | info:eu-repo/semantics/other | |
| dc.type.spa | Otros | |
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| oaire.version | info:eu-repo/semantics/acceptedVersion | |
| sb.investigacion | Ingeniería del software | spa |
| sb.programa | Especialización en Ingeniería de Software | spa |
| sb.sede | Sede Barranquilla | spa |
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