La Biodiverciudad como propuesta de valor: un análisis desde las herramientas tecnológicas en Barranquilla
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Fecha
2022
Autores
Sánchez Daza, Kevin Isaac
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
La presente investigación, ha demostrado que la práctica de actividades físicas deportivas y
recreativas desarrolladas con regularidad reduce el riesgo de contraer enfermedades físicas y
mentales, mejorando las dinámicas sociales e interpersonales del ser humano por lo que grupos
deportivos en la ciudad de Barranquilla se apalancan de herramientas tecnológicas para llevarlas a
cabo, sin embargo, ninguna de las herramientas tecnológicas existentes integran el concepto de
Biodiverciudad, el cual plantea que el desarrollo se obtenga bajo criterios de sostenibilidad e
innovación, por lo que se propone la construcción de un futuro prototipo digital que adopte dicho
concepto como propuesta de valor. Objetivo: analizar las herramientas tecnológicas que fomentan el
desarrollo de las actividades físicas y recreativas para el diseño de una propuesta de valor que integre
el concepto de Biodiverciudad en un futuro prototipo digital en la ciudad de Barranquilla.
Metodología: esta investigación es de tipo mixta. Se utilizó el método de recolección de tipo
cuantitativo: encuesta aplicada a 379 personas que realizan actividades físicas deportivas o recreativas
de manera individual y a quienes estén vinculados a colectivos deportivos enfocados en los siguientes
deportes: ciclismo, trote y patinaje, sin importar el nivel (principiantes, intermedio y avanzado) en la
ciudad de barranquilla, permitiendo caracterizar el perfil del usuario y reconocer la funcionalidad y
usabilidad de las herramientas tecnológicas existentes actualmente en el mercado para el desarrollo de
las actividades físicas deportivas y recreativas. Además, se aplicó el método de recolección de tipo
cualitativo: construcción de una matriz comparativa que permitiera estudiar el comportamiento de los
individuos, analizando su ambiente y entorno.
This research has shown that the practice of physical sports and recreational activities developed regularly reduces the risk of contracting physical and mental illnesses, improving the social and interpersonal dynamics of human beings, so sports groups in the city of Barranquilla leverage technological tools to carry them out, However, none of the existing technological tools integrate the concept of Biodiverciudad, which proposes that development is obtained under criteria of sustainability and innovation, so it is proposed the construction of a future digital prototype that adopts this concept as a value proposition. Objective: to analyze the technological tools that promote the development of physical and recreational activities for the design of a value proposition that integrates the concept of Biodiverciudad in a future digital prototype in the city of Barranquilla. Methodology: this is a mixed type of research. The quantitative collection method was used: survey applied to 379 people who perform physical sports or recreational activities individually and to those who are linked to sports groups focused on the following sports: cycling, jogging and skating, regardless of the level (beginners, intermediate and advanced) in the city of Barranquilla, allowing to characterize the user profile and recognize the functionality and usability of the technological tools currently existing in the market for the development of physical sports and recreational activities. In addition, a qualitative collection method was applied: construction of a comparative matrix that allowed studying the behavior of individuals, analyzing their environment and surroundings.
This research has shown that the practice of physical sports and recreational activities developed regularly reduces the risk of contracting physical and mental illnesses, improving the social and interpersonal dynamics of human beings, so sports groups in the city of Barranquilla leverage technological tools to carry them out, However, none of the existing technological tools integrate the concept of Biodiverciudad, which proposes that development is obtained under criteria of sustainability and innovation, so it is proposed the construction of a future digital prototype that adopts this concept as a value proposition. Objective: to analyze the technological tools that promote the development of physical and recreational activities for the design of a value proposition that integrates the concept of Biodiverciudad in a future digital prototype in the city of Barranquilla. Methodology: this is a mixed type of research. The quantitative collection method was used: survey applied to 379 people who perform physical sports or recreational activities individually and to those who are linked to sports groups focused on the following sports: cycling, jogging and skating, regardless of the level (beginners, intermediate and advanced) in the city of Barranquilla, allowing to characterize the user profile and recognize the functionality and usability of the technological tools currently existing in the market for the development of physical sports and recreational activities. In addition, a qualitative collection method was applied: construction of a comparative matrix that allowed studying the behavior of individuals, analyzing their environment and surroundings.
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Palabras clave
Biodiverciudad, Herramientas digitales deportivas, Actividad física, Modelo de negocios digitales, Pandemia, Biodivercity, Digital sports tools, Physical activity, Digital business model, Pandemic
