Estrategias de marketing 5.0 en las empresas de calzado desde el año 2016 hasta el 2023 en Colombia
Fecha
2024-09-09
Autores
Téllez, Franklin Javier
Yerena Perez, Adriana Marcela
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La finalidad de este estudio es conocer las estrategias de marketing 5.0 utilizadas por las empresas del sector calzado en Colombia desde el año 2016 hasta el 2023 como están siendo aplicadas en las diferentes áreas de las empresas, como pueden generar una mejor productividad y eficiencia en los procesos, lo que se busca con esta investigación es crear conciencia y mostrar los beneficios de llevar a cabo esta implementación, la importancia de adaptarnos a los cambios del entorno en la era digital. Para realizar este análisis nos basamos en un método de revisión documental y estudio de artículos en función de identificar las principales ventajas y desventajas, también los desafíos a los que esto conlleva. Cabe resaltar que el marketing 5.0 tuvo sus inicios en el año 2016
fue desde esa época donde las herramientas digitales empezaron a tomar más fuerza, es por esto por lo que esto por lo que, lo que se busca con esta investigación es reflejar la evololución y aceptación que este ha tenido en el entorno empresarial principalmente sector calzado desde sus inicios hasta la actualidad. Estas estrategias de marketing 5.0 y el uso de tecnológicas buscan ser parte integral de nuestras vidas hacer que las empresas de este sector en específico vean como una necesidad identificar, entender e implementar el uso de estas. Es la mejor opción si quieren adaptarse lo mejor posible a los nuevos mercados y necesidades de un mundo más globalizado.
The purpose of this study is to know the 5.0 marketing strategies used by companies in the footwear sector in Colombia from 2016 to 2023, how they are being applied in the different areas of the companies, how they can generate better productivity and efficiency in the processes, what this research seeks is to raise awareness and show the benefits of carrying out this implementation, the importance of adapting to changes in the environment in the digital age. To carry out this analysis we rely on a method of documentary review and study of articles in order to identify the main advantages and disadvantages, as well as the challenges that this entails. It should be noted that marketing 5.0 had its beginnings in 2016. It was from that time that digital tools began to gain more strength, which is why this is why this is why, what is sought with this research is to reflect the evolution and acceptance that it has had in the business environment, mainly the footwear sector, from its beginnings to the present. These 5.0 marketing strategies and the use of technology seek to be an integral part of our lives, making companies in this specific sector see it as a necessity to identify, understand and implement their use. It is the best option if you want to adapt as best as possible to the new markets and needs of a more globalized world.
The purpose of this study is to know the 5.0 marketing strategies used by companies in the footwear sector in Colombia from 2016 to 2023, how they are being applied in the different areas of the companies, how they can generate better productivity and efficiency in the processes, what this research seeks is to raise awareness and show the benefits of carrying out this implementation, the importance of adapting to changes in the environment in the digital age. To carry out this analysis we rely on a method of documentary review and study of articles in order to identify the main advantages and disadvantages, as well as the challenges that this entails. It should be noted that marketing 5.0 had its beginnings in 2016. It was from that time that digital tools began to gain more strength, which is why this is why this is why, what is sought with this research is to reflect the evolution and acceptance that it has had in the business environment, mainly the footwear sector, from its beginnings to the present. These 5.0 marketing strategies and the use of technology seek to be an integral part of our lives, making companies in this specific sector see it as a necessity to identify, understand and implement their use. It is the best option if you want to adapt as best as possible to the new markets and needs of a more globalized world.
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Palabras clave
Marketing, Estrategias, Tecnología, Productividad, Mercados
