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Estrategias de sostenibilidad y competitividad en las PYMES de Barranquilla

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datacite.rightshttp://purl.org/coar/access_right/c_16ec
dc.contributor.advisorSánchez Otero, John Enrique
dc.contributor.authorRojas Cañas, Selena
dc.contributor.authorQuintero, Donna Margarita
dc.contributor.authorHoyos, Carolina Andrea
dc.contributor.authorGambin Amador, Luis Miguel
dc.date.accessioned2026-01-27T16:56:33Z
dc.date.available2026-01-27T16:56:33Z
dc.date.issued2025
dc.description.abstractLas pequeñas y medianas empresas (PYMES) representan un pilar fundamental en el desarrollo económico y social de Colombia, especialmente en la ciudad de Barranquilla, donde contribuyen significativamente a la generación de empleo, la innovación y el fortalecimiento del tejido productivo. En los últimos años, el entorno empresarial ha presentado desafíos relacionados con la globalización, la competencia y la necesidad de integrar prácticas sostenibles en los modelos de gestión. Ante este contexto, la sostenibilidad se ha convertido en un factor estratégico que permite a las PYMES equilibrar el crecimiento económico con el bienestar social y la protección del medio ambiente, fortaleciendo al mismo tiempo su posicionamiento competitivo. El propósito de esta investigación es analizar cómo las estrategias de sostenibilidad influyen en la competitividad empresarial de las PYMES de Barranquilla, identificando los principales beneficios económicos, sociales y ambientales derivados de su implementación. Para alcanzar este objetivo, se desarrolló un estudio con enfoque cualitativo y elementos descriptivos, aplicando un cuestionario semiestructurado a veinte empresas pertenecientes a diferentes sectores productivos, entre ellos el comercial, industrial, logístico, gastronómico y de serviciosspa
dc.description.abstractSmall and medium-sized enterprises (SMEs) are a cornerstone of Colombia’s economic and social development, particularly in the city of Barranquilla, where they play a crucial role in generating employment, fostering innovation, and supporting local growth. In recent years, these businesses have faced growing challenges related to globalization, competition, and the need to integrate sustainability into their management practices. Sustainability has therefore become a strategic factor for SMEs, enabling them to balance economic performance, social responsibility, and environmental protection while enhancing their competitive position in the market. This research aims to analyze how sustainability strategies influence the business competitiveness of SMEs in Barranquilla, identifying the main economic, social, and environmental benefits derived from their implementation. The study followed a qualitative approach with descriptive elements, using a semi-structured questionnaire applied to twenty SMEs operating in various sectors, including commerce, industry, logistics, gastronomy, and services.eng
dc.format.mimetypepdf
dc.identifier.urihttps://hdl.handle.net/20.500.12442/17307
dc.language.isospa
dc.publisherEdiciones Universidad Simón Bolívarspa
dc.publisherFacultad de Administración y Negociosspa
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationaleng
dc.rights.accessrightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSostenibilidadspa
dc.subjectCompetitividadspa
dc.subjectPYMESspa
dc.subjectValor compartidospa
dc.subjectInnovación empresarialspa
dc.subjectResponsabilidad ambientalspa
dc.subject.keywordsSustainabilityeng
dc.subject.keywordsCompetitivenesseng
dc.subject.keywordsShared Valueeng
dc.subject.keywordsBusiness Innovationeng
dc.subject.keywordsEnvironmental responsibilityeng
dc.titleEstrategias de sostenibilidad y competitividad en las PYMES de Barranquillaspa
dc.type.driverinfo:eu-repo/semantics/other
dc.type.spaTrabajo de grado - pregrado
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dcterms.referencesOECD. (2016). Enhancing SME productivity: Policy highlights on the role of managerial skills, workforce and business linkages. OECD Publishing. https://doi.org/10.1787/6b3d27cc-eneng
dcterms.referencesFernández, R., s Fonseca, A. (2020). Gestión sostenible y competitividad en PYMES: un estudio de caso en América Latina. Revista de Ciencias Sociales (RCS), 2c(4), 122–138. https://doi.org/10.31876/rcs.v26i4.34677spa
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dcterms.referencesEuropean Commission. (2020). SME sustainability policies in the European Union: Impact and implementation. European Journal of Sustainable Development, S(3), 102–115. https://doi.org/10.14207/ejsd.2020.v6n3p102eng
oaire.versioninfo:eu-repo/semantics/acceptedVersion
sb.investigacionResponsabilidad social empresarialspa
sb.programaAdministración de Empresasspa
sb.sedeSede Barranquillaspa

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