Estrategias de sostenibilidad y competitividad en las PYMES de Barranquilla
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Fecha
2025
Autores
Rojas Cañas, Selena
Quintero, Donna Margarita
Hoyos, Carolina Andrea
Gambin Amador, Luis Miguel
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Las pequeñas y medianas empresas (PYMES) representan un pilar fundamental en el desarrollo económico y social de Colombia, especialmente en la ciudad de Barranquilla, donde contribuyen significativamente a la generación de empleo, la innovación y el fortalecimiento del tejido productivo. En los últimos años, el entorno empresarial ha presentado desafíos relacionados con la globalización, la competencia y la necesidad de integrar prácticas sostenibles en los modelos de gestión. Ante este contexto, la sostenibilidad se ha convertido en un factor estratégico que permite a las PYMES equilibrar el crecimiento económico con el bienestar social y la protección del medio ambiente, fortaleciendo al mismo tiempo su posicionamiento competitivo. El propósito de esta investigación es analizar cómo las estrategias de sostenibilidad influyen en la competitividad empresarial de las PYMES de Barranquilla, identificando los principales beneficios económicos, sociales y ambientales derivados de su implementación. Para alcanzar este objetivo, se desarrolló un estudio con enfoque cualitativo y elementos descriptivos, aplicando un cuestionario semiestructurado a veinte empresas pertenecientes a diferentes sectores productivos, entre ellos el comercial, industrial, logístico, gastronómico y de servicios
Small and medium-sized enterprises (SMEs) are a cornerstone of Colombia’s economic and social development, particularly in the city of Barranquilla, where they play a crucial role in generating employment, fostering innovation, and supporting local growth. In recent years, these businesses have faced growing challenges related to globalization, competition, and the need to integrate sustainability into their management practices. Sustainability has therefore become a strategic factor for SMEs, enabling them to balance economic performance, social responsibility, and environmental protection while enhancing their competitive position in the market. This research aims to analyze how sustainability strategies influence the business competitiveness of SMEs in Barranquilla, identifying the main economic, social, and environmental benefits derived from their implementation. The study followed a qualitative approach with descriptive elements, using a semi-structured questionnaire applied to twenty SMEs operating in various sectors, including commerce, industry, logistics, gastronomy, and services.
Small and medium-sized enterprises (SMEs) are a cornerstone of Colombia’s economic and social development, particularly in the city of Barranquilla, where they play a crucial role in generating employment, fostering innovation, and supporting local growth. In recent years, these businesses have faced growing challenges related to globalization, competition, and the need to integrate sustainability into their management practices. Sustainability has therefore become a strategic factor for SMEs, enabling them to balance economic performance, social responsibility, and environmental protection while enhancing their competitive position in the market. This research aims to analyze how sustainability strategies influence the business competitiveness of SMEs in Barranquilla, identifying the main economic, social, and environmental benefits derived from their implementation. The study followed a qualitative approach with descriptive elements, using a semi-structured questionnaire applied to twenty SMEs operating in various sectors, including commerce, industry, logistics, gastronomy, and services.
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Palabras clave
Sostenibilidad, Competitividad, PYMES, Valor compartido, Innovación empresarial, Responsabilidad ambiental
