Análisis sobre la transformación digital de las microempresas en Barranquilla como consecuencia de la pandemia del COVID 19 en el año 2020
Fecha
2021
Autores
Gómez, L.
Castro, J.
Navarro, L.
Osorio, M.
Segura, Estefany
Título de la revista
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Título del volumen
Editor
Ediciones Universidad Simón Bolívar
Facultad de Ingeniería
Facultad de Ingeniería
Resumen
Este documento presenta una revisión bibliográfica de las problemáticas ocasionadas a partir de las actividades que realizaron los microempresarios para no cerrar sus negocios como consecuencia de la pandemia del covid 19.
La pandemia del covid-19, obligó a paralizar toda labor presencial de todos los sectores y generó la motivación para las microempresas de transformar sus servicios, a una plataforma digital para poder llegar a los clientes y que pudieran seguir siendo competitivas.
This document presents a bibliographic review of the problems caused by the activities carried out by micro-entrepreneurs to avoid closing their businesses as a result of the COVID-19 pandemic. The covid-19 pandemic, which forced the paralysis of all face-to-face work in all sectors and generated the motivation for micro-enterprises to transform their services to a digital platform in order to reach customers so that they could remain competitive.
This document presents a bibliographic review of the problems caused by the activities carried out by micro-entrepreneurs to avoid closing their businesses as a result of the COVID-19 pandemic. The covid-19 pandemic, which forced the paralysis of all face-to-face work in all sectors and generated the motivation for micro-enterprises to transform their services to a digital platform in order to reach customers so that they could remain competitive.
Descripción
Palabras clave
Microempresas, COVID-19, Pandemia, Barranquilla, Microenterprises, Pandemic
