La revolución de marketing digital post pandemia COVID 19
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Fecha
2023
Autores
Mesa Rodríguez, Breiner Andrés
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
La pandemia de COVID-19 ha tenido un impacto significativo en el mundo de los negocios y los emprendimientos.
La necesidad de distanciamiento social y el cierre de tiendas físicas ha llevado a un aumento en la demanda de
compras y comunicaciones en línea, lo que ha convertido al marketing digital en una herramienta esencial para las
empresas que buscan mantenerse conectadas con sus clientes en este nuevo contexto. En este artículo se explorará la
revolución del marketing digital en los emprendimientos post pandemia COVID-19 y cómo se ha implementado esta
herramienta para adaptarse a los cambios en el comportamiento del consumidor. Además, se analizarán las nuevas
tendencias en marketing digital y las oportunidades para los emprendimientos en el futuro. El objetivo de este artículo
es proporcionar una visión general de cómo la pandemia ha cambiado la forma en que los emprendimientos utilizan
el marketing digital y cómo pueden capitalizar las oportunidades emergentes.
The COVID-19 pandemic has had a significant impact on the world of business and entrepreneurship. The need for social distancing and the closure of physical stores has led to an increase in demand for online shopping and communication, making digital marketing an essential tool for businesses looking to stay connected with their customers in this new world. context. This article will explore the digital marketing revolution in post-COVID-19 pandemic ventures and how this tool has been implemented to adapt to changes in consumer behavior. In addition, new trends in digital marketing and opportunities for future ventures will be analyzed. The goal of this article is to provide an overview of how the pandemic has changed the way startups use digital marketing and how they can capitalize on emerging opportunities.
The COVID-19 pandemic has had a significant impact on the world of business and entrepreneurship. The need for social distancing and the closure of physical stores has led to an increase in demand for online shopping and communication, making digital marketing an essential tool for businesses looking to stay connected with their customers in this new world. context. This article will explore the digital marketing revolution in post-COVID-19 pandemic ventures and how this tool has been implemented to adapt to changes in consumer behavior. In addition, new trends in digital marketing and opportunities for future ventures will be analyzed. The goal of this article is to provide an overview of how the pandemic has changed the way startups use digital marketing and how they can capitalize on emerging opportunities.
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Palabras clave
Revolución, COVID – 19, Marketing digital, Comportamiento, Herramienta, Pandemia, Revolution, Digital Marketing, Behavior, Tool, Pandemic
