Desarrollo e implementación de políticas ambientales en las empresas de mensajería

Castaño Hernández, Omar Alberto

Desarrollo e implementación de políticas ambientales en las empresas de mensajería

datacite.rights	http://purl.org/coar/access_right/c_f1cf
dc.contributor.advisor	Perez Coronell, Leidy
dc.contributor.advisor	Martinez Sierra, David Enrique
dc.contributor.author	Castaño Hernández, Omar Alberto
dc.date.accessioned	2025-09-24T16:25:48Z
dc.date.available	2025-09-24T16:25:48Z
dc.date.issued	2025
dc.description.abstract	Este trabajo explora la importancia de desarrollar e implementar políticas ambientales en las empresas de mensajería, con el objetivo de minimizar su huella ecológica y adoptar prácticas sostenibles que respondan a los desafíos actuales del sector. A través de una revisión de literatura especializada y un análisis de las tendencias globales en logística, se identifican los principales retos ambientales, como las emisiones de gases de efecto invernadero, la dependencia de combustibles fósiles y la generación excesiva de residuos, incluyendo embalajes no reciclables. Estos problemas no solo afectan al medio ambiente, sino que también representan riesgos regulatorios y reputacionales para las empresas. Como solución, se propone una metodología estructurada para diseñar e implementar políticas ambientales efectivas, priorizando tres ejes clave: la optimización de rutas de distribución mediante inteligencia artificial para reducir distancias y consumo de combustible, la transición hacia flotas de vehículos eléctricos o híbridos, y la promoción de una cultura corporativa orientada a la sostenibilidad, con capacitaciones y programas de concientización para empleados. Los hallazgos demuestran que estas medidas no solo mitigan el impacto ambiental, sino que también generan beneficios económicos, como ahorros operativos y mayor atractivo para clientes e inversores comprometidos con la responsabilidad ecológica. En conclusión, la integración de estrategias sostenibles se consolida como un factor indispensable para garantizar la competitividad y el crecimiento a largo plazo de las empresas de mensajería, en un contexto global que exige cada vez más compromisos ambientales claros y medibles.	spa
dc.description.abstract	This paper explores the importance of developing and implementing environmental policies in courier companies, with the goal of minimizing their ecological footprint and adopting sustainable practices that respond to the sector's current challenges. Through a review of specialized literature and an analysis of global trends in logistics, the main environmental challenges are identified, such as greenhouse gas emissions, dependence on fossil fuels, and excessive waste generation, including non-recyclable packaging. These problems not only affect the environment but also represent regulatory and reputational risks for companies. As a solution, a structured methodology is proposed to design and implement effective environmental policies, prioritizing three key axes: optimizing distribution routes using artificial intelligence to reduce distances and fuel consumption; the transition to electric or hybrid vehicle fleets; and promoting a corporate culture oriented toward sustainability, with training and awareness programs for employees. The findings demonstrate that these measures not only mitigate the environmental impact but also generate economic benefits, such as operational savings and greater attractiveness for customers and investors committed to ecological responsibility. In conclusion, the integration of sustainable strategies is consolidated as an essential factor in ensuring the competitiveness and long-term growth of courier companies, in a global context that increasingly demands clear and measurable environmental commitments.	eng
dc.format.mimetype	pdf
dc.identifier.uri	https://hdl.handle.net/20.500.12442/16965
dc.language.iso	spa
dc.publisher	Ediciones Universidad Simón Bolívar	spa
dc.publisher	Facultad de Ingenierías	spa
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	eng
dc.rights.accessrights	info:eu-repo/semantics/embargoedAccess
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject	Políticas ambientales	spa
dc.subject	Sostenibilidad	spa
dc.subject	Empresa de mensajería	spa
dc.subject	Gestión ambiental	spa
dc.subject	Huella de carbono	spa
dc.subject	Responsabilidad social corporativa	spa
dc.subject.keywords	Environmental policies	eng
dc.subject.keywords	Sustainability	eng
dc.subject.keywords	Courier company	eng
dc.subject.keywords	Environmental management	eng
dc.subject.keywords	Carbon footprint	eng
dc.subject.keywords	Corporate social responsibility	eng
dc.title	Desarrollo e implementación de políticas ambientales en las empresas de mensajería	spa
dc.type.driver	info:eu-repo/semantics/other
dc.type.spa	Otros
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oaire.version	info:eu-repo/semantics/acceptedVersion
sb.investigacion	Estudio de caso	spa
sb.programa	Especialización en Logística de Operaciones	spa
sb.sede	Sede Barranquilla	spa