Desarrollo e implementación de políticas ambientales en las empresas de mensajería
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Fecha
2025
Autores
Castaño Hernández, Omar Alberto
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
Este trabajo explora la importancia de desarrollar e implementar políticas ambientales en las empresas de mensajería, con el objetivo de minimizar su huella ecológica y adoptar prácticas sostenibles que respondan a los desafíos actuales del sector. A través de una revisión de literatura especializada y un análisis de las tendencias globales en logística, se identifican los principales retos ambientales, como las emisiones de gases de efecto invernadero, la dependencia de combustibles fósiles y la generación excesiva de residuos, incluyendo embalajes no reciclables. Estos problemas no solo afectan al medio ambiente, sino que también representan riesgos regulatorios y reputacionales para las empresas.
Como solución, se propone una metodología estructurada para diseñar e implementar políticas ambientales efectivas, priorizando tres ejes clave: la optimización de rutas de distribución mediante inteligencia artificial para reducir distancias y consumo de combustible, la transición hacia flotas de vehículos eléctricos o híbridos, y la promoción de una cultura corporativa orientada a la sostenibilidad, con capacitaciones y programas de concientización para empleados.
Los hallazgos demuestran que estas medidas no solo mitigan el impacto ambiental, sino que también generan beneficios económicos, como ahorros operativos y mayor atractivo para clientes e inversores comprometidos con la responsabilidad ecológica. En conclusión, la integración de estrategias sostenibles se consolida como un factor indispensable para garantizar la competitividad y el crecimiento a largo plazo de las empresas de mensajería, en un contexto global que exige cada vez más compromisos ambientales claros y medibles.
This paper explores the importance of developing and implementing environmental policies in courier companies, with the goal of minimizing their ecological footprint and adopting sustainable practices that respond to the sector's current challenges. Through a review of specialized literature and an analysis of global trends in logistics, the main environmental challenges are identified, such as greenhouse gas emissions, dependence on fossil fuels, and excessive waste generation, including non-recyclable packaging. These problems not only affect the environment but also represent regulatory and reputational risks for companies. As a solution, a structured methodology is proposed to design and implement effective environmental policies, prioritizing three key axes: optimizing distribution routes using artificial intelligence to reduce distances and fuel consumption; the transition to electric or hybrid vehicle fleets; and promoting a corporate culture oriented toward sustainability, with training and awareness programs for employees. The findings demonstrate that these measures not only mitigate the environmental impact but also generate economic benefits, such as operational savings and greater attractiveness for customers and investors committed to ecological responsibility. In conclusion, the integration of sustainable strategies is consolidated as an essential factor in ensuring the competitiveness and long-term growth of courier companies, in a global context that increasingly demands clear and measurable environmental commitments.
This paper explores the importance of developing and implementing environmental policies in courier companies, with the goal of minimizing their ecological footprint and adopting sustainable practices that respond to the sector's current challenges. Through a review of specialized literature and an analysis of global trends in logistics, the main environmental challenges are identified, such as greenhouse gas emissions, dependence on fossil fuels, and excessive waste generation, including non-recyclable packaging. These problems not only affect the environment but also represent regulatory and reputational risks for companies. As a solution, a structured methodology is proposed to design and implement effective environmental policies, prioritizing three key axes: optimizing distribution routes using artificial intelligence to reduce distances and fuel consumption; the transition to electric or hybrid vehicle fleets; and promoting a corporate culture oriented toward sustainability, with training and awareness programs for employees. The findings demonstrate that these measures not only mitigate the environmental impact but also generate economic benefits, such as operational savings and greater attractiveness for customers and investors committed to ecological responsibility. In conclusion, the integration of sustainable strategies is consolidated as an essential factor in ensuring the competitiveness and long-term growth of courier companies, in a global context that increasingly demands clear and measurable environmental commitments.
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Palabras clave
Políticas ambientales, Sostenibilidad, Empresa de mensajería, Gestión ambiental, Huella de carbono, Responsabilidad social corporativa
