Estrategias de reactivación financiera en empresas comerciales de Barranquilla en postpandemia
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Fecha
2022
Autores
Castellanos Olaya, Stephanie
Figueroa Quiroz, Lina Rosa
Gravini Padilla, Danila Isabel
Salcedo Atencio, Desire María
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La finalidad de este trabajo de investigación es describir las estrategias que deben adoptar las empresas en la ciudad de Barranquilla, para empezar su proceso de reactivación económica, luego de vivir la crisis ocasionada por el aislamiento, causado por el COVID 19. Igualmente se estudió los efectos causados en la economía, la efectividad de las practicas adoptadas por las entidades gubernamentales para la reactivación, y así poder evaluar las estrategias a implementadas para reactivar la economía. Este estudio esta soportado por un instrumento cuantitativo, que ayudara a evaluar y analizar la situación económica de la ciudad, con los resultados se conocerá la información de los empresarios residentes en la ciudad de Barranquilla, el instrumento se le aplicó a 21 empresas donde se consultó sobre la siguiente información, el aumento de sus pasivos, la afectación en la demanda y así como el impacto de las nuevas políticas de reactivación sobre el impulso en el crecimiento luego de la crisis. De acuerdo con los resultados se evidenció que durante la pandemia las empresas encuestas incrementaron sus costos de producción y esto revela un riesgo alto en la estabilidad económica y financiera de las mismas. En referencia a la tasa de empleo el 61.9% manifestaron que su planta de personal disminuyó. Con respecto a la medida del día sin IVA, se encontró que alrededor del 50% no se vieron afectas. Por su parte, la disposición en la disminución en la tasa de interés favoreció a las empresas, el 66.7% de ellas dijeron que su impacto fue positivo. Actualmente las estrategias implementadas por el gobierno no han recibido el impacto deseado por los comerciantes, ya que contiene muchas deficiencias puesto que los resultados obtenidos se evidencian que su implementación y su objetivo final no han tenido el acojo esperado por el gobierno.
The purpose of this research is to describe the strategies to be adopted by companies in the city of Barranquilla, to begin the process of economic recovery, after living the crisis generated by the isolation caused by COVID 19. Also studied the effects caused in the economy, the effectiveness of the practices adopted by government agencies for recovery, and thus to evaluate the strategies implemented to revive the economy. This study is supported by a quantitative instrument, which will help to evaluate and analyze the economic situation of the city, with the results will know the information of the entrepreneurs residing in the city of Barranquilla, the instrument was applied to 21 companies where the following information was consulted, the increase in their liabilities, the impact on demand and the impact of the new revival policies on the momentum in the growth after the crisis. According to the results, it became evident that during the pandemic the survey companies increased their production costs and this reveals a high risk to their economic and financial stability. In reference to the employment rate, 61.9% stated that their staff numbers had decreased. With regard to the VAT-free day measure, it was found that around 50% were not affected. On the other hand, the provision for the decrease in the interest rate favoured companies, 66.7% of them said that its impact was positive. Currently, the strategies implemented by the government have not received the desired impact by the traders, as they contain many deficiencies, since the results obtained show that their implementation and their final objective have not had the expected impact by the government.
The purpose of this research is to describe the strategies to be adopted by companies in the city of Barranquilla, to begin the process of economic recovery, after living the crisis generated by the isolation caused by COVID 19. Also studied the effects caused in the economy, the effectiveness of the practices adopted by government agencies for recovery, and thus to evaluate the strategies implemented to revive the economy. This study is supported by a quantitative instrument, which will help to evaluate and analyze the economic situation of the city, with the results will know the information of the entrepreneurs residing in the city of Barranquilla, the instrument was applied to 21 companies where the following information was consulted, the increase in their liabilities, the impact on demand and the impact of the new revival policies on the momentum in the growth after the crisis. According to the results, it became evident that during the pandemic the survey companies increased their production costs and this reveals a high risk to their economic and financial stability. In reference to the employment rate, 61.9% stated that their staff numbers had decreased. With regard to the VAT-free day measure, it was found that around 50% were not affected. On the other hand, the provision for the decrease in the interest rate favoured companies, 66.7% of them said that its impact was positive. Currently, the strategies implemented by the government have not received the desired impact by the traders, as they contain many deficiencies, since the results obtained show that their implementation and their final objective have not had the expected impact by the government.
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Palabras clave
Reactivación financiera, Estrategias, Economía, Sector comercial, Financial reactivation, Strategies, Economy, Commercial sector
