Análisis sobre la transformación digital de las microempresas en Barranquilla como consecuencia de la pandemia del COVID 19 en el año 2020
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Fecha
2021
Autores
Gómez, L.
Castro, J.
Navarro, L.
Osorio, M.
Segura, Estefany
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Ediciones Universidad Simón Bolívar
Facultad de Ingeniería
Facultad de Ingeniería
Resumen
Este documento presenta una revisión bibliográfica de las problemáticas ocasionadas a partir de las actividades que realizaron los microempresarios para no cerrar sus negocios como consecuencia de la pandemia del covid 19.
La pandemia del covid-19, obligó a paralizar toda labor presencial de todos los sectores y generó la motivación para las microempresas de transformar sus servicios, a una plataforma digital para poder llegar a los clientes y que pudieran seguir siendo competitivas.
This document presents a bibliographic review of the problems caused by the activities carried out by micro-entrepreneurs to avoid closing their businesses as a result of the COVID-19 pandemic. The covid-19 pandemic, which forced the paralysis of all face-to-face work in all sectors and generated the motivation for micro-enterprises to transform their services to a digital platform in order to reach customers so that they could remain competitive.
This document presents a bibliographic review of the problems caused by the activities carried out by micro-entrepreneurs to avoid closing their businesses as a result of the COVID-19 pandemic. The covid-19 pandemic, which forced the paralysis of all face-to-face work in all sectors and generated the motivation for micro-enterprises to transform their services to a digital platform in order to reach customers so that they could remain competitive.
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Palabras clave
Microempresas, COVID-19, Pandemia, Barranquilla, Microenterprises, Pandemic
