Análisis de estrategias empresariales de competitividad en organizaciones importadoras y exportadoras frente a la pandemia del Covid-19 en la ciudad de Barranquilla
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Fecha
2021
Autores
Orozco Bacca, Mary Carmen
Gutiérrez Avila, María José
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El presente proyecto de investigación tuvo como finalidad el análisis documental de las estrategias empresariales de competitividad que han implementado las organizaciones importadoras y exportadoras frente a la pandemia del Covid-19 en la ciudad de Barranquilla. El método empleado fue el enfoque cualitativo, de alcance descriptivo mediante una revisión bibliográfica que permitió estudiar los conceptos en los que estuvo enmarcada la investigación como lo fueron: estrategias empresariales, organizaciones importadoras y exportadoras, competitividad, Covid-19 entre otros. Estos conceptos fueron detallados de manera directa e indirecta, pero direccionando la información al objeto de estudio, de tal manera que fuese más claro al momento de abordar cada uno de los objetivos planteados. Asimismo, se hizo un análisis de los estudios que realizaron las distintas entidades gubernamentales y no gubernamentales a nivel estadísticos para poder conocer en qué medidas habían sido afectadas las distintas organizaciones y en cuales áreas habían tenido un mayor grado de impacto. Gracias a los análisis de los resultados, se pudo conocer en qué áreas de las organizaciones había impactado más la pandemia del Covid-19, a que sectores en específico y cuáles fueron las estrategias más implementadas para aumentar la competitividad y enfrentar el impacto negativo en términos de productividad y economía. Por tanto, se concluye que en las organizaciones importadoras y exportadoras de la ciudad de Barranquilla no se debe dejar a un lado que la implementación de protocolos de bioseguridad, realizar actualizaciones constantes de estrategias para enfrentar el Covid-19 y enfocarlas en la competitividad empresarial.
The purpose of this research project was the documentary analysis of the business strategies of competitiveness implemented by importing and exporting organizations in the face of the Covid-19 pandemic in the city of Barranquilla. The method used was the qualitative approach, of descriptive scope through a bibliographic review that allowed studying the concepts in which the research was framed such as: business strategies, importing and exporting organizations, competitiveness, Covid-19, among others. These concepts were detailed in a direct and indirect way, but directing the information to the object of study, in such a way that it was clearer at the moment of approaching each one of the proposed objectives. Likewise, an analysis was made of the studies carried out by the different governmental and non-governmental entities at the statistical level in order to know in which measures the different organizations had been affected and in which areas they had had a greater degree of impact. Thanks to the analysis of the results, it was possible to know in which areas of the organizations the Covid-19 pandemic had had the greatest impact, in which sectors specifically, and which were the most implemented strategies to increase competitiveness and face the negative impact in terms of productivity and economy. Therefore, it is concluded that importing and exporting organizations in the city of Barranquilla should not leave aside the implementation of biosecurity protocols, make constant updates of strategies to face Covid-19 and focus them on business competitiveness.
The purpose of this research project was the documentary analysis of the business strategies of competitiveness implemented by importing and exporting organizations in the face of the Covid-19 pandemic in the city of Barranquilla. The method used was the qualitative approach, of descriptive scope through a bibliographic review that allowed studying the concepts in which the research was framed such as: business strategies, importing and exporting organizations, competitiveness, Covid-19, among others. These concepts were detailed in a direct and indirect way, but directing the information to the object of study, in such a way that it was clearer at the moment of approaching each one of the proposed objectives. Likewise, an analysis was made of the studies carried out by the different governmental and non-governmental entities at the statistical level in order to know in which measures the different organizations had been affected and in which areas they had had a greater degree of impact. Thanks to the analysis of the results, it was possible to know in which areas of the organizations the Covid-19 pandemic had had the greatest impact, in which sectors specifically, and which were the most implemented strategies to increase competitiveness and face the negative impact in terms of productivity and economy. Therefore, it is concluded that importing and exporting organizations in the city of Barranquilla should not leave aside the implementation of biosecurity protocols, make constant updates of strategies to face Covid-19 and focus them on business competitiveness.
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Estrategias empresariales, Competitividad, COVID-19, Organizaciones importadoras, Organizaciones exportadoras, Bioseguridad, Protocolos, Business strategies, Competitiveness, Importing organizations, Exporting organizations, Biosecurity, Protocols