Competitividad del turismo en Colombia
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Fecha
2020
Autores
Esquiaqui González, Roberto
Díaz López, Osvaldo
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
En esta investigación se tiene como objetivo hacer un análisis de los elementos de competitividad en el sector del turismo en Colombia para conocer el estado en el que se encuentra al año 2019. Con el fin de identificar las oportunidades que permitan hacer del país un destino turístico de talla mundial y los factores potenciales de mejora que contribuyan en este proceso, se tomaron como referencia 28 publicaciones en el periodo 2016-2020, identificados, consultados y analizados en estudios más recientes de revistas especializadas. La competitividad turística exige a los países y empresas a desarrollar las estrategias que contribuyan al fortalecimiento competitivo, dado que a través de éstas se mejora el desempeño de ellas, aumentando la rentabilidad.
La competitividad se comprende como la relación entre varias entidades, países, etc. para ofrecer el mejor servicio de menor costo y la mayor calidad posible para ser competente. Actualmente, la competitividad de un país está relacionada con su capacidad de producción.
The objective of this research is to make an Analysis of the elements of competitiveness in the tourism sector in Colombia to know the state in which it is in 2019, identifying the opportunities that allow making the country a world-class tourist destination and the potential factors for improvement that contribute to this process, taking as a reference 28 publications in the 2016-2020 period, identified, consulted and analyzed in more recent studies of specialized journals. Tourist competitiveness requires countries and companies to develop strategies that contribute to strengthening competitiveness, since through these strategies their performance is improved, increasing profitability. Competitiveness is understood as the relationship between various entities, countries, etc. to offer the best service at the lowest cost and the highest possible quality to be competent, Currently, the competitiveness of a country is related to its production capacity.
The objective of this research is to make an Analysis of the elements of competitiveness in the tourism sector in Colombia to know the state in which it is in 2019, identifying the opportunities that allow making the country a world-class tourist destination and the potential factors for improvement that contribute to this process, taking as a reference 28 publications in the 2016-2020 period, identified, consulted and analyzed in more recent studies of specialized journals. Tourist competitiveness requires countries and companies to develop strategies that contribute to strengthening competitiveness, since through these strategies their performance is improved, increasing profitability. Competitiveness is understood as the relationship between various entities, countries, etc. to offer the best service at the lowest cost and the highest possible quality to be competent, Currently, the competitiveness of a country is related to its production capacity.
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Palabras clave
Competitividad, Turismo, Desarrollo, Economía, Competitiveness, Tourism, Development, Economy