Mercadeo interno: Modelo de gestión organizacional en universidades privadas de Barranquilla-Colombia
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Fecha
2018
Autores
Ruz Gómez, Alexander
Alarcón Vásquez, Yolima
Landazury Villalba, Luis Fernando
Olivo Galavis, José Luis
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Universidad del Zulia
Resumen
El objeto del estudio fue analizar el Mercadeo Interno como modelo de Gestión Organizacional en Universidades Privadas de Barranquilla-Colombia, Epistemológicamente el enfoque es racionalista, de corte descriptivo, con un diseño no experimental. Se utilizó como técnica de recolección de datos, la encuesta, aplicada a trabajadores de universidades objeto de estudio. Los resultados analizados determinan que la presencia del mercadeo interno hacen a su vez mucho más eficiente los modelos de gestión organizacional, se concluye que queda evidenciada la importancia fundamental del mercadeo interno, así como su decisiva ponderación como modelo de gestión organizacional en universidades privadas.
The object of the study was to analyze the Internal Marketing as a model of Organizational Management in Private Universities of Barranquilla-Colombia, Epistemologically the approach is rationalist, descriptive, with a non-experimental design. The survey was applied as a data collection technique applied to workers of universities under study. The results analyzed determine that the presence of internal marketing in turn makes organizational management models much more efficient, it is concluded that the fundamental importance of internal marketing is evident, as well as its decisive weighting as an organizational management model in private universities.
The object of the study was to analyze the Internal Marketing as a model of Organizational Management in Private Universities of Barranquilla-Colombia, Epistemologically the approach is rationalist, descriptive, with a non-experimental design. The survey was applied as a data collection technique applied to workers of universities under study. The results analyzed determine that the presence of internal marketing in turn makes organizational management models much more efficient, it is concluded that the fundamental importance of internal marketing is evident, as well as its decisive weighting as an organizational management model in private universities.
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Gestión Organizacional, Mercadeo Interno, Universidades, Organizational Management, Internal Marketing, Universities