Eficiencia en el uso de los recursos y producción más limpia (RECP) para la competitividad del sector hotelero
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Fecha
2017-05
Autores
García Samper, Martha
García Guiliany, Jesús
Cabello Eras, Juan
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Editor
Jacques Demajorovic
Resumen
El sector hotelero en el contexto Latinoamericano se enfrenta al reto de ser competitivo y sostenible. La eficiencia en el uso de los recursos y Producción más limpia (RECP) como la estrategia que integra la eficiencia productiva, protección ambiental y desarrollo humano, permitiendo crear valor y mejorar el desempeño competitivo. Este estudio caracteriza el aporte existente de la RECP y describe su potencial contribución a la competitividad en el sector hotelero del Departamento del Atlántico-Colombia, desde la perspectiva de la estrategia competitiva y la creación de valor compartido, desarrollando una investigación descriptiva con enfoque cuantitativo y análisis descriptivo en 36 hoteles mediante un instrumento con preguntas cerradas de escala nominal y Likert. Observándose que la aplicación de RECP permite obtener condiciones de efectividad económica, ambiental y social en un nivel medio, orientadas estrictamente a la maximización del beneficio económico y al cumplimiento de la regulación. Se concluye que la RECP ofrece la oportunidad de replantear las estrategias competitivas orientándolas a crear valor compartido mediante la vinculación de variables ambientales y sociales a la gestión organizacional como fuente de innovación, productividad y ventaja competitiva.
In the Latin-American context, there is a challenge related to hotel sector, which needs to be competitive and sustainable. The Resource Efficient and Cleaner Production (RECP) as a strategy that involves productive efficiency, environmental protection, and human development, allows creating value and improving the competitive performance. From a perspective of competitive strategy and creating shared value, this study characterizes the relevance of cleaner production and describes its potential contribution to the competitiveness of the hotel sector in Atlántico, Colombia. We developed a descriptive research with a quantitative approach and a descriptive analysis in 36 hotels, through a survey with closed questions with nominal and Likert scale. The RECP allowed obtaining an economic, environmental and social effectiveness in a medium level, to maximize the profits and to fulfill the statutes. We concluded RECP gives the opportunity to rethink the competitive strategies to the creation of shared value through linking environmental and social variables with the organizational management as a source of innovation, productivity, and competitive advantage.
In the Latin-American context, there is a challenge related to hotel sector, which needs to be competitive and sustainable. The Resource Efficient and Cleaner Production (RECP) as a strategy that involves productive efficiency, environmental protection, and human development, allows creating value and improving the competitive performance. From a perspective of competitive strategy and creating shared value, this study characterizes the relevance of cleaner production and describes its potential contribution to the competitiveness of the hotel sector in Atlántico, Colombia. We developed a descriptive research with a quantitative approach and a descriptive analysis in 36 hotels, through a survey with closed questions with nominal and Likert scale. The RECP allowed obtaining an economic, environmental and social effectiveness in a medium level, to maximize the profits and to fulfill the statutes. We concluded RECP gives the opportunity to rethink the competitive strategies to the creation of shared value through linking environmental and social variables with the organizational management as a source of innovation, productivity, and competitive advantage.
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Palabras clave
Eficiencia de recursos y producción más limpia (RECP), Competitividad del sector hotelero, Creación de valor compartido, Departamento del Atlántico-Colombia, Resource Efficient and Cleaner Production, Competitiveness of hospitality sector, Creating Shared value