Determinantes de las capacidades de innovación en el sector de contenidos digitales en el departamento del Atlántico
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Fecha
2024
Autores
González Sarmiento, Estiven Enrique
Escobar Zapata, María Candelaria
Roa Pérez, Jhoselin
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
Este estudio investigó las capacidades de innovación en las empresas del sector de contenidos digitales en el departamento del Atlántico. El problema central abordado es la necesidad urgente de promover la innovación en este sector, ya que las industrias creativas y culturales son cruciales en la economía del conocimiento, especialmente en la era digital. Las empresas en el Atlántico enfrentan barreras específicas que dificultan el desarrollo de nuevos productos y servicios digitales. Los resultados de la Encuesta de Innovación y Desarrollo Tecnológico (EDITS VIII) revelaron una baja proporción de empresas innovadoras en subsectores como cinematografía, grabación de sonido, y programación, lo que subraya la importancia de investigar los factores que afectan la capacidad de innovación en esta región. La investigación adoptó un enfoque cuantitativo y correlacional para analizar la relación entre factores clave (gestión humana, organizacional, del conocimiento y de recursos) y la capacidad innovadora. Se utilizó un diseño de investigación transversal, recolectando datos mediante cuestionarios aplicados a una muestra representativa de 199 empresas, seleccionadas aleatoriamente de una población total de 244 en el Atlántico. El estudio se estructuró en torno a tres objetivos específicos: identificar y caracterizar los factores asociados a la capacidad de innovación, analizar la relación de estos factores con la capacidad innovadora y establecer estrategias que promuevan la innovación en el sector. Los resultados indican que la motivación, el liderazgo innovador y una cultura organizacional propicia son factores determinantes para fomentar la innovación. La integración efectiva del conocimiento interno y externo también se destacó como un facilitador crucial para la innovación, subrayando la necesidad de promover el aprendizaje continuo y la colaboración estratégica tanto dentro como fuera de las empresas. Se observaron diferencias significativas en las estrategias adoptadas por las empresas según su tamaño y recursos disponibles, lo que sugiere que las empresas más pequeñas y con menos recursos enfrentan mayores desafíos para innovar. Las estrategias recomendadas incluyen la mejora de la capacitación en habilidades digitales, la promoción de alianzas estratégicas locales y la inversión en infraestructura tecnológica para optimizar la capacidad de implementar y escalar iniciativas innovadoras. Este estudio contribuye significativamente al conocimiento sobre la innovación en contextos regionales específicos, proporcionando insights valiosos sobre cómo las dinámicas de gestión y recursos pueden influir en la capacidad innovadora de las empresas de contenidos digitales en el Atlántico. Las empresas que logren incorporar efectivamente la innovación en su ADN organizacional estarán mejor posicionadas para prosperar en un entorno empresarial cada vez más competitivo y globalizado. Para futuras investigaciones, se recomienda profundizar en el análisis del impacto a largo plazo de las estrategias propuestas y explorar cómo factores externos como políticas gubernamentales y cambios económicos pueden moldear el entorno innovador en el que operan estas empresas. Además, investigar cómo las características específicas del mercado digital, como la rápida evolución tecnológica y las demandas cambiantes de los consumidores, pueden afectar las estrategias de innovación a nivel local y regional es crucial para mantener la competitividad y adaptabilidad en este sector dinámico.
This study investigated the innovation capabilities of companies in the digital content sector in the department of Atlántico. The central problem addressed is the urgent need to promote innovation in this sector, as creative and cultural industries are crucial in the knowledge economy, especially in the digital age. Companies in Atlántico face specific barriers that hinder the development of new digital products and services. The results of the Innovation and Technological Development Survey (EDITS VIII) revealed a low proportion of innovative companies in subsectors such as cinematography, sound recording, and programming, highlighting the importance of investigating the factors that affect innovation capacity in this region. The research adopted a quantitative and correlational approach to analyze the relationship between key factors (human, organizational, knowledge, and resource management) and innovation capacity. A cross-sectional research design was used, collecting data through questionnaires applied to a representative sample of 199 companies, randomly selected from a total population of 244 in Atlántico. The study was structured around three specific objectives: identifying and characterizing the factors associated with innovation capacity, analyzing the relationship of these factors with innovation capacity, and establishing strategies to promote innovation in the sector. The results indicate that motivation, innovative leadership, and a conducive organizational culture are key factors in fostering innovation. Effective integration of internal and external knowledge was also highlighted as a crucial facilitator of innovation, underscoring the need to promote continuous learning and strategic collaboration both within and outside companies. Significant differences were observed in the strategies adopted by companies according to their size and available resources, suggesting that smaller companies with fewer resources face greater challenges in innovating. Recommended strategies include improving training in digital skills, promoting local strategic alliances, and investing in technological infrastructure to optimize the ability to implement and scale innovative initiatives. This study significantly contributes to the knowledge of innovation in specific regional contexts, providing valuable insights into how management and resource dynamics can influence the innovation capacity of digital content companies in Atlántico. Companies that effectively incorporate innovation into their organizational DNA will be better positioned to thrive in an increasingly competitive and globalized business environment. For future research, it is recommended to delve deeper into the longterm impact of the proposed strategies and explore how external factors such as government policies and economic changes can shape the innovative environment in which these companies operate. Additionally, investigating how the specific characteristics of the digital market, such as rapid technological evolution and changing consumer demands, can affect innovation strategies at the local and regional levels is crucial to maintaining competitiveness and adaptability in this dynamic sector.
This study investigated the innovation capabilities of companies in the digital content sector in the department of Atlántico. The central problem addressed is the urgent need to promote innovation in this sector, as creative and cultural industries are crucial in the knowledge economy, especially in the digital age. Companies in Atlántico face specific barriers that hinder the development of new digital products and services. The results of the Innovation and Technological Development Survey (EDITS VIII) revealed a low proportion of innovative companies in subsectors such as cinematography, sound recording, and programming, highlighting the importance of investigating the factors that affect innovation capacity in this region. The research adopted a quantitative and correlational approach to analyze the relationship between key factors (human, organizational, knowledge, and resource management) and innovation capacity. A cross-sectional research design was used, collecting data through questionnaires applied to a representative sample of 199 companies, randomly selected from a total population of 244 in Atlántico. The study was structured around three specific objectives: identifying and characterizing the factors associated with innovation capacity, analyzing the relationship of these factors with innovation capacity, and establishing strategies to promote innovation in the sector. The results indicate that motivation, innovative leadership, and a conducive organizational culture are key factors in fostering innovation. Effective integration of internal and external knowledge was also highlighted as a crucial facilitator of innovation, underscoring the need to promote continuous learning and strategic collaboration both within and outside companies. Significant differences were observed in the strategies adopted by companies according to their size and available resources, suggesting that smaller companies with fewer resources face greater challenges in innovating. Recommended strategies include improving training in digital skills, promoting local strategic alliances, and investing in technological infrastructure to optimize the ability to implement and scale innovative initiatives. This study significantly contributes to the knowledge of innovation in specific regional contexts, providing valuable insights into how management and resource dynamics can influence the innovation capacity of digital content companies in Atlántico. Companies that effectively incorporate innovation into their organizational DNA will be better positioned to thrive in an increasingly competitive and globalized business environment. For future research, it is recommended to delve deeper into the longterm impact of the proposed strategies and explore how external factors such as government policies and economic changes can shape the innovative environment in which these companies operate. Additionally, investigating how the specific characteristics of the digital market, such as rapid technological evolution and changing consumer demands, can affect innovation strategies at the local and regional levels is crucial to maintaining competitiveness and adaptability in this dynamic sector.
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Palabras clave
Capacidad de innovación, Industrias creativas y culturales, Contenidos digitales, Departamento del Atlántico