"RAS E.S.P." Competir en el negocio del reciclaje en condiciones asimétricas
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Fecha
2019
Autores
Cortés Sanjuán, Miguel Ángel
Ramos Vallejo, Ruth
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
RAS E.S.P. , Reciclaje y Ambiente Solidario ESP. Es una asociación de recicladores del caribe colombiano, nace por el deseo y la necesidad de organizar y humanizar la labor de las personas dedicadas a la actividad del reciclaje, recogiendo, clasificando, y dejando el material en condiciones de reutilización, reduciendo así, las grandes toneladas de los desechos contaminantes que se vierten en los rellenos sanitarios de las diferentes ciudades del país y afectan el medio ambiente. Ellos generan ingresos a través de la tasa de aprovechamiento que se cobra a los usuarios y la venta del producto reciclado.
El constante enfrentamiento a la competencia, empresas que vienen prestando el servicio en forma organizada y estructurada, también sus ingresos dependen de las toneladas de residuos que vierten a los rellenos sanitarios, quienes ven a las nuevas empresas recicladoras, hoy convertidas en entidades prestadoras de servicios públicos domiciliarios, como una competencia y tratan de neutralizar su crecimiento y protagonismo, utilizando estrategias de control aprovechando la ventaja competitiva apoyadas en sus grandes capitales. Nos apoyamos en las teorías administrativas de las cinco fuerzas de Michael Porter, para reflejar su estrategia competitiva ante el monopolio que tienen las grandes empresas de este sector, manejando el negocio desde las grandes esferas comerciales, mostrando como los recicladores, paso a paso han abierto el camino, obteniendo éxitos que reflejan los resultados en sus reportes, sus ingresos y ver el cambio en aquella persona humilde que vivía en la mendicidad, hoy recibe ingresos que le han mejorado la calidad de vida, que le ha dado a la asociación la oportunidad de ser nominados a el “PREMIO AMBIENTAL
GEMAS V”, como mejor organización ambiental, “recicladores de oficio, agentes de cambio”, organizado por las autoridades del medio ambiente.
RAS E.S.P. Recycling and Solidarity Environment ESP. It is an association of recyclers of the Colombian Caribbean, born from the desire and need to organize and humanize the work of people engaged in the recycling activity, collecting, sorting, and eliminating the material in reuse conditions, thus reducing the large tons of polluting waste that is dumped in the landfills of the different cities of the country and damages the environment. They generate income through the utilization rate charged to users and the sale of the recycled product. The constant confrontation with the competition, companies that are providing the service in an organized and structured way, also their income dependent on the tons of waste that they discharge to the landfills, who see the new recycling companies, now converted into service providers domiciliary audiences, as a competition and try to neutralize their growth and prominence, using control strategies taking advantage of the competitive advantage supported by their large capitals. We rely on the administrative theories of the five forces of Michael Porter, to determine their competitive strategy against the monopoly that large companies in this sector have, running the business from large commercial spheres, showing how recyclers, step by step have opened the way, obtaining successes that vary the results in their reports, their income and see the change in that humble person who lived in begging, today receives income that has improved the quality of life, which has given the association the opportunity to be Nominated for “GEMAS V ENVIRONMENTAL PRIZE”, as the best environmental organization, “ex officio recyclers, change agents”, organized by the environmental authorities.
RAS E.S.P. Recycling and Solidarity Environment ESP. It is an association of recyclers of the Colombian Caribbean, born from the desire and need to organize and humanize the work of people engaged in the recycling activity, collecting, sorting, and eliminating the material in reuse conditions, thus reducing the large tons of polluting waste that is dumped in the landfills of the different cities of the country and damages the environment. They generate income through the utilization rate charged to users and the sale of the recycled product. The constant confrontation with the competition, companies that are providing the service in an organized and structured way, also their income dependent on the tons of waste that they discharge to the landfills, who see the new recycling companies, now converted into service providers domiciliary audiences, as a competition and try to neutralize their growth and prominence, using control strategies taking advantage of the competitive advantage supported by their large capitals. We rely on the administrative theories of the five forces of Michael Porter, to determine their competitive strategy against the monopoly that large companies in this sector have, running the business from large commercial spheres, showing how recyclers, step by step have opened the way, obtaining successes that vary the results in their reports, their income and see the change in that humble person who lived in begging, today receives income that has improved the quality of life, which has given the association the opportunity to be Nominated for “GEMAS V ENVIRONMENTAL PRIZE”, as the best environmental organization, “ex officio recyclers, change agents”, organized by the environmental authorities.
Descripción
Palabras clave
Liderazgo, Innovación empresarial, Inclusión social, Competencia asimetría, Estrategias competitivas, Resiliencia empresarial, Eficacia operativa, Posicionamiento estratégico, Leadership, Business Innovation, Social inclusion, Asymmetry competition, Competitive strategies, Business resilience, Operational efficiency, Strategic positioning
