Reestructuración metodológica del proyecto “semillero de comerciantes” del Ventura Plaza Centro Comercial y de negocios
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Fecha
2023
Autores
Angarita Villamizar, Keyla Lisbeth
Eslava Garcés, Gina Catalina
Segovia Llaín, Angela Bibiana
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
A lo largo del tiempo, la Responsabilidad Social Empresarial (RSE) ha ido evolucionando su presencia en tanto en organizaciones públicas como privadas. Este concepto engloba un equilibrio entre aspectos sociales, económicos, culturales, políticos y ambientales. Su objetivo es promover la sostenibilidad en las entidades que optan por incorporarla en sus procesos administrativos y operativos, ya sea por obligación legal o voluntad propia. La Responsabilidad Social Empresarial impulsa a las empresas a actuar de manera consciente y comprometida, enfocándose en una mejora constante y una planificación estratégica medida y continua. Esto les permite generar un valor adicional para sus diversas audiencias y, en consecuencia, mantener una competitividad sostenible.
Basado en lo mencionado, se decidió reestructurar el proyecto "Hotbed of Traders " del Ventura Plaza Centro Comercial y de Negocios situado en el Norte de Santander con una presencia de 15 años en la localidad, el cual ha demostrado un compromiso no solo con sus actividades comerciales, sino también con el desarrollo de estrategias, iniciativas y proyectos que se ajustan a las necesidades sociales emergentes. Esto se refleja a través de sus tres programas: "Ventura en la Ciudad", "Ventura Socialmente Responsable" y "Eco-Ventura". Estos programas influyen en ocho grupos de interés, que abarcan el estado, los empleados, el medio ambiente, los clientes, la comunidad, los proveedores, la competencia y la gobernanza corporativa. Esta reestructuración tiene como propósito mejorar el área de Gestión Social, proporcionando una organización y orientación más adecuadas. Esto respaldará la implementación de estrategias y actividades vinculadas al semillero de emprendedores. Además, se planea llevar a cabo una investigación documental del primer Hotbed of Traders realizado en el Ventura Plaza centro comercial y de negocios en 2022. Esta investigación se trazó como objetivo general identificar los hallazgos de esta primera edición y elaborar una planificación estratégica para el proyecto Hotbed of Traders en el mismo lugar para el año 2023. Esta investigación surge de la necesidad de establecer una estructura metodológica y organizativa para un proyecto de Responsabilidad Social Empresarial sostenible en el Ventura Plaza Centro Comercial y de Negocios. Se busca cumplir con las normativas vigentes y beneficiar a las partes interesadas y a la comunidad en general. Existe una carencia de documentación sólida que respalde las actividades previas relacionadas con esta estrategia socialmente responsable. En vista de lo expuesto, la investigación se considera innovadora. La reorganización responde a las demandas actuales de las prácticas de RSE. Se prioriza el contar con herramientas que aborden las problemáticas socioeconómicas y reemplacen el asistencialismo con un enfoque de crecimiento y competitividad regional. Por lo tanto, la metodología empleada se basó en el paradigma interpretativo, buscando comprender la realidad construida socialmente y profundizando en los comportamientos y pensamientos de las personas involucradas. Los resultados obtenidos fueron positivos en relación con el objetivo general. La reestructuración metodológica consideró el manejo y desarrollo del semillero de emprendedores, presentándolo de manera detallada a los interesados. Gracias a este proyecto, se genera estabilidad tanto a nivel colectivo como individual. Las familias, grupos y emprendedores se benefician con nuevas ideas y conocimientos, contribuyendo al desarrollo económico y social del Departamento. Esto genera de empleos, actividades productivas, integración y socialización. Este esfuerzo permitió justificar la continuación del proyecto, ahora respaldado por una estructura organizada y fácil de comprender. Esto asegura que en su implementación se cuente con una metodología sistemática y apropiada para generar resultados positivos. Además, esta estructura flexible posibilita futuras reevaluaciones y ajustes, garantizando así su viabilidad a lo largo del tiempo.
Over time, Corporate Social Responsibility (CSR) has evolved its presence in both public and private organizations. This concept encompasses a balance between social, economic, cultural, political and environmental aspects. Its objective is to promote sustainability in the entities that choose to incorporate it into their administrative and operational processes, either by legal obligation or their own will. Corporate Social Responsibility encourages companies to act in a conscious and committed manner, focusing on constant improvement and measured and continuous strategic planning. This allows them to generate additional value for their diverse audiences and, consequently, maintain a sustainable competitiveness. Based on the aforementioned, it was decided to restructure the "Hotbed of Traders " project of the Ventura Plaza Shopping and Business Center located in the North of Santander with a presence of 15 years in the town, which has shown a commitment not only to its activities business, but also with the development of strategies, initiatives and projects that adjust to emerging social needs. This is reflected through its three programs: "Ventura in the City", "Socially Responsible Ventura" and "Eco-Ventura". These programs influence eight interest groups, spanning the state, employees, the environment, customers, the community, suppliers, competition, and corporate governance. The purpose of this restructuring is to improve the Social Management area, which will require a more adequate organization and orientation. This will support the implementation of strategies and activities linked to the seedbed of entrepreneurs. In addition, it is planned to carry out a documentary investigation of the first Hotbed of Traders carried out in the Ventura Plaza shopping and business center in 2022. The general objective of this investigation was to identify the findings of this first edition and develop a strategic plan for the project. Seedbed of Merchants in the same place for the year 2023. This research arises from the need to establish a methodological and organizational structure for a sustainable Corporate Social Responsibility project in the Ventura Plaza Shopping and Business Center. It seeks to comply with current regulations and benefit interested parties and the community in general. There is a lack of solid documentation supporting previous activities related to this socially responsible strategy. In view of the above, the research is considered innovative. The reorganization responds to the current demands of CSR practices. Priority is given to having tools that address socioeconomic problems and replace welfare with a focus on growth and regional competitiveness. Therefore, the methodology used was based on the interpretive paradigm, seeking to understand the socially constructed reality and delving into the behaviors and thoughts of the people involved. The results obtained were positive in relation to the general objective. The methodological construction fails the management and development of the seedbed of entrepreneurs, presenting it in detail to the interested parties. Thanks to this project, stability is generated both collectively and individually. Families, groups and entrepreneurs benefit from new ideas and knowledge, contributing to the economic and social development of the Department. This generates jobs, productive activities, integration and socialization. This effort made it possible to justify the continuation of the project, now supported by an organized and easy-to-understand structure. This ensures that in its implementation there is a systematic and appropriate methodology to generate positive results. In addition, this flexible structure allows future reassessments and definitions, thus guaranteeing its viability over time.
Over time, Corporate Social Responsibility (CSR) has evolved its presence in both public and private organizations. This concept encompasses a balance between social, economic, cultural, political and environmental aspects. Its objective is to promote sustainability in the entities that choose to incorporate it into their administrative and operational processes, either by legal obligation or their own will. Corporate Social Responsibility encourages companies to act in a conscious and committed manner, focusing on constant improvement and measured and continuous strategic planning. This allows them to generate additional value for their diverse audiences and, consequently, maintain a sustainable competitiveness. Based on the aforementioned, it was decided to restructure the "Hotbed of Traders " project of the Ventura Plaza Shopping and Business Center located in the North of Santander with a presence of 15 years in the town, which has shown a commitment not only to its activities business, but also with the development of strategies, initiatives and projects that adjust to emerging social needs. This is reflected through its three programs: "Ventura in the City", "Socially Responsible Ventura" and "Eco-Ventura". These programs influence eight interest groups, spanning the state, employees, the environment, customers, the community, suppliers, competition, and corporate governance. The purpose of this restructuring is to improve the Social Management area, which will require a more adequate organization and orientation. This will support the implementation of strategies and activities linked to the seedbed of entrepreneurs. In addition, it is planned to carry out a documentary investigation of the first Hotbed of Traders carried out in the Ventura Plaza shopping and business center in 2022. The general objective of this investigation was to identify the findings of this first edition and develop a strategic plan for the project. Seedbed of Merchants in the same place for the year 2023. This research arises from the need to establish a methodological and organizational structure for a sustainable Corporate Social Responsibility project in the Ventura Plaza Shopping and Business Center. It seeks to comply with current regulations and benefit interested parties and the community in general. There is a lack of solid documentation supporting previous activities related to this socially responsible strategy. In view of the above, the research is considered innovative. The reorganization responds to the current demands of CSR practices. Priority is given to having tools that address socioeconomic problems and replace welfare with a focus on growth and regional competitiveness. Therefore, the methodology used was based on the interpretive paradigm, seeking to understand the socially constructed reality and delving into the behaviors and thoughts of the people involved. The results obtained were positive in relation to the general objective. The methodological construction fails the management and development of the seedbed of entrepreneurs, presenting it in detail to the interested parties. Thanks to this project, stability is generated both collectively and individually. Families, groups and entrepreneurs benefit from new ideas and knowledge, contributing to the economic and social development of the Department. This generates jobs, productive activities, integration and socialization. This effort made it possible to justify the continuation of the project, now supported by an organized and easy-to-understand structure. This ensures that in its implementation there is a systematic and appropriate methodology to generate positive results. In addition, this flexible structure allows future reassessments and definitions, thus guaranteeing its viability over time.
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Palabras clave
Emprendimiento, Hotbed of Traders, Planeación estratégica y Responsabilidad Social Empresarial, Entrepreneurship, Hotbed of Traders, Strategic planning and Corporate Social Responsability
