Plan estratégico de crecimiento y expansión de las pequeñas empresas pertenecientes subsector cafetero de Norte de Santander
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Fecha
2025
Autores
Ascanio Ríos, Jairo Alberto
Bautista Sánchez, Soraya Esther
Depablos Granados, Sandra Milena
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El subsector cafetero de Norte de Santander enfrenta desafíos que limitan su crecimiento, como la deficiencia en infraestructura, la ineficacia de los programas gubernamentales y problemas con la calidad de los servicios básicos. Estos factores afectan el desarrollo económico de la región y la calidad de vida de sus habitantes. Es urgente formular un plan estratégico que aborde estas dificultades y promueva un crecimiento sostenible. La investigación tiene como objetivo diseñar un plan estratégico para fortalecer la resiliencia y competitividad de las pequeñas empresas cafetaleras, generando un entorno propicio para su desarrollo. Se adoptó un enfoque cuantitativo mediante una encuesta aplicada a actores clave del subsector y la comunidad local. Se analizaron aspectos como rentabilidad, liquidez, tecnología, innovación, competitividad, acceso a mercados y estructura de
capital. Los datos obtenidos se procesaron con técnicas estadísticas para identificar preocupaciones y oportunidades de crecimiento. Los resultados revelaron desafíos
que requieren atención inmediata para facilitar la expansión de las pequeñas empresas.
Se concluye que el subsector cafetero necesita una intervención integral. La percepción negativa sobre los programas gubernamentales y servicios básicos
evidencia una brecha entre las necesidades del sector y los apoyos disponibles. El plan estratégico debe mejorar empleo, capacitación, infraestructura, seguridad y gestión de residuos, ofreciendo un marco de apoyo sólido y ajustado al contexto del sector.
The coffee subsector in Norte de Santander faces challenges that limit its growth, such as deficiencies in infrastructure, ineffective government programs, and issues with the quality of basic services. These factors impact the region’s economic development and the quality of life of its inhabitants. It is urgent to formulate a strategic plan to address these difficulties and promote sustainable growth. This research aims to design a strategic plan to strengthen the resilience and competitiveness of small coffee businesses, creating an environment conducive to their development. A quantitative approach was adopted through a survey applied to key actors in the subsector and the local community. Aspects such as profitability, liquidity, technology, innovation, competitiveness, market access, and capital structure were analyzed. The data obtained was processed using statistical techniques to identify concerns and growth opportunities. The results revealed challenges that require immediate attention to facilitate the expansion of small businesses. It is concluded that the coffee subsector needs comprehensive intervention. The negative perception of government programs and basic services highlights a gap between the sector’s needs and the available support. The strategic plan must improve employment, training, infrastructure, security, and waste management, providing a solid support framework tailored to the sector’s context.
The coffee subsector in Norte de Santander faces challenges that limit its growth, such as deficiencies in infrastructure, ineffective government programs, and issues with the quality of basic services. These factors impact the region’s economic development and the quality of life of its inhabitants. It is urgent to formulate a strategic plan to address these difficulties and promote sustainable growth. This research aims to design a strategic plan to strengthen the resilience and competitiveness of small coffee businesses, creating an environment conducive to their development. A quantitative approach was adopted through a survey applied to key actors in the subsector and the local community. Aspects such as profitability, liquidity, technology, innovation, competitiveness, market access, and capital structure were analyzed. The data obtained was processed using statistical techniques to identify concerns and growth opportunities. The results revealed challenges that require immediate attention to facilitate the expansion of small businesses. It is concluded that the coffee subsector needs comprehensive intervention. The negative perception of government programs and basic services highlights a gap between the sector’s needs and the available support. The strategic plan must improve employment, training, infrastructure, security, and waste management, providing a solid support framework tailored to the sector’s context.
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Palabras clave
Subsector cafetero, Crecimiento y expansión, Plan estratégico, Infraestructura, Competitividad, Eficiencia
