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The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers

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dc.contributor.authorVisbal, Olga
dc.contributor.authorHerrera-Mendoza, Ketty
dc.contributor.authorOrozco-Acosta, Erick
dc.contributor.authorHerzberg, Markus
dc.date.accessioned2018-03-12T15:19:07Z
dc.date.available2018-03-12T15:19:07Z
dc.date.issued2017
dc.description.abstractThis study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental conditions (products with Swiss symbols and products without Swiss symbols). One group of participants rated the packaging without a Swiss flag and the other one rated the same packaging with a Swiss flag. A semantic differential scale and the Self-Assessment Manikin (SAM) were used to assess attitudes toward the products. Results confirm that there are differences between the two independent groups and that nationality has an effect on product perception and evaluation. Visual symbols such as a country flag can lead to a better product perception and evaluation. Finally, implications for research are discussed.eng
dc.identifier.issn07182724
dc.identifier.urihttp://hdl.handle.net/20.500.12442/1847
dc.language.isoengspa
dc.publisherUniversidad Alberto Hurtado - Facultad de Economía y Negocios.spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseLicencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacionalspa
dc.sourceJournal of Technology Management & Innovationeng
dc.sourceVol. 12, No.2 (2017)spa
dc.source.urihttp://www.jotmi.org/index.php/GT/article/view/2360/1074
dc.subjectVisual symbolseng
dc.subjectCountry of origineng
dc.subjectSwiss symbolseng
dc.subjectProduct evaluationeng
dc.subjectSroduct perceptioneng
dc.titleThe Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumerseng
dc.typearticlespa
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