Viabilidad de uso de una app como herramienta tecnológica para la gestión de servicios a domicilios a establecimientos que ofrecen servicios gastronómicos en el puerto del municipio Sabanagrande – Atlántico
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Fecha
2020
Autores
Sanjuanelo Ospino, Evelio Luis
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
Previo a la pandemia producida por el Covid19, el sector de la gastronomía, y según la
revista Dinero “Estaba conformaban 700.000 trabajadores directos, en su mayoría mujeres,
un (1) millón indirectos y otro millón se estimaba que lo movía la informalidad, que
alcanza el 80% del sector a través de 73.000 establecimientos. Solo 17.000 son formales y
se integran en franquicias, grupos, cadenas, restaurantes, panaderías, cafeterías y
pastelerías.” (3) era uno de los sectores con buena proyección con respecto a los
indicadores financieros que ayudaban a equilibrar la economía del país ya que se encuentra
dentro de las políticas de la economía naranja abanderada por el estado colombiano.
“La virtualidad aparece ahora cómo el salvavidas del gremio gastronómico, aunque si bien
es cierto que en Colombia la venta de comida a domicilio estaba ya bastante desarrollada,
muchos restaurantes de gama alta no ofrecían esta posibilidad. La Covid-19 les obligo a
reinventarse, como es el caso del restaurante franco-colombiano Sauvage. Victor Lanz, el
chef francés, lo describe como "gastronómico, de tipo neobistro basado en la experiencia
con el servicio, el ambiente, la atmósfera del lugar con cocina abierta. Y era comida al
minuto, se cocinaba en el momento, se ensamblaba y se comía de una vez". Un tipo de
servicio que según el chef solo se puede disfrutar sentado en el lugar. Pero después de dos
meses de cierre, les tocó reinventarse.” (4) El sector gastronómico pudo visibilizar en la
virtualidad un aliado estratégico para poder innovar y sacar sus negocios adelante, a través,
del uso de las apps.
Es por ello por lo que nos cuestionamos:
¿Podemos adaptar a los establecimientos gastronómicos del puerto, del municipio de
Sabanagrande – Atlántico a usar los servicios tecnológicos de una App para la gestión de
domicilios y que ofrezcan estos servicios a sus clientes a través de esta plataforma?
El municipio de Sabanagrande – Atlántico, no es ajeno a la crisis financiera por la cual está
atravesando todo el mundo, debido la pandemia del coronavirus, debido a que dicho
municipio el servicio gastronómico que ofrecen los establecimientos comerciales
asentados alrededor del Puerto de Rio es una de las principales fuentes de ingresos y de
empleabilidad con cuenta.
Muchos de estos establecimientos gastronómicos disminuyeron notablemente sus ingresos
al tener que cerrar sus puertas desde que el ministerio de protección social y de salud
decretó
las políticas de salud pública para mitigar el número de contagios por parte del covid-19 y
por consiguiente participando en la contribución de los índices de desempleo en el
municipio, ya que se generó una reacción en cadena con los demás sectores que
indirectamente o directamente contribuyen a la sostenibilidad económica de este sector,
como lo es servicio transporte, específicamente las moto taxi, que es el medio de transporte
más concurrente que utilizan los comensales para llegar al Puerto de Rio y poder disfrutar
de la diversidad de los platos típicos de la región que ofrecen sus restaurantes.
Desde a mediados de junio del presente año, los restaurantes de Sabanagrande – Atlántico,
al igual que muchos a nivel nacional, volvieron a reabrir sus puertas para la atención al
público, pero esta vez conforme a los protocolos de bioseguridad establecidos en los
decretos de orden municipal y nacional, con el objetivo de garantizar la salud y tranquilidad
del cliente y de los trabajadores del restaurante. Pero que hasta el momento la reactivación
económica no ha sido lo esperado y se estima según los propietarios de estos que dicha
reactivación no será a corto plazo, razón por la cual los propietarios de los restaurantes
junto con la administración municipal, han planteados estrategias para mitigar el impacto
negativo de la economía del municipio, como por ejemplo: dar plazos en los pagos de los
impuestos municipales con el objetivo de no sobrecargar con gastos administrativos a los
establecimientos gastronómicos, pero como tal no son estrategias enfocadas a la
reactivación económica, sino, para mitigar del impacto negativo que este pueda tener.
Prior to the pandemic produced by Covid19, the gastronomy sector, and according to Dinero magazine “There were 700,000 direct workers, mostly women, one (1) million indirect workers and another million was estimated to be driven by informality, which it reaches 80% of the sector through 73,000 establishments. Only 17,000 are formal and are integrated into franchises, groups, chains, restaurants, bakeries, coffee shops and patisseries. " (3) was one of the sectors with a good projection with respect to financial indicators that helped balance the country's economy since it is within the policies of the orange economy championed by the Colombian state. "Virtuality now appears as the lifeline of the gastronomic union, although although it is true that in Colombia the sale of food at home was already quite developed, many high-end restaurants did not offer this possibility. Covid-19 forced them to reinvent themselves, as is the case with the Franco-Colombian restaurant Sauvage. Victor Lanz, the French chef, describes it as "gastronomic, neobistro type based on the experience with the service, the atmosphere, the atmosphere of the place with open kitchen. And it was food to the minute, it was cooked at the moment, it was assembled and it was eaten at once. " A type of service that according to the chef can only be enjoyed sitting on the spot. But after two months of closure, they had to reinvent themselves. " (4) The gastronomic sector was able to visualize in virtuality a strategic ally to be able to innovate and take their businesses forward, through the use of apps. That is why we question ourselves: Can we adapt the gastronomic establishments of the port, of the municipality of Sabanagrande - Atlántico to use the technological services of an App for the management of deliveries and to offer these services to their clients through this platform? The municipality of Sabanagrande - Atlántico is no stranger to the financial crisis that the whole world is going through, due to the coronavirus pandemic, due to the fact that said municipality the gastronomic service offered by commercial establishments located around the Port of Rio is a of the main sources of income and employability with an account. Many of these gastronomic establishments significantly decreased their income as they had to close their doors since the Ministry of Social Protection and Health decreed public health policies to mitigate the number of infections by covid-19 and therefore participating in the contribution of unemployment rates in the municipality, since a chain reaction was generated with the other sectors that indirectly or directly contribute to the economic sustainability of this sector, such as transport service, specifically motorcycle taxis, which is the most common means of transport used by diners to get to the Port of Rio and be able to enjoy the diversity of the typical dishes of the region offered by their restaurants. Since mid-June of this year, the restaurants of Sabanagrande - Atlántico, like many nationwide, have reopened their doors to serve the public, but this time in accordance with the biosecurity protocols established in the ordinances municipal and national, with the aim of guaranteeing the health and tranquility of the client and the restaurant workers. But that until now the economic reactivation has not been what was expected and it is estimated according to the owners of these that said reactivation will not be in the short term, which is why the owners of the restaurants together with the municipal administration have proposed strategies to mitigate the negative impact of the municipality's economy, such as: giving deadlines in the payment of municipal taxes in order not to overload the gastronomic establishments with administrative expenses, but as such they are not strategies focused on economic reactivation, but, to mitigate the negative impact that this may have.
Prior to the pandemic produced by Covid19, the gastronomy sector, and according to Dinero magazine “There were 700,000 direct workers, mostly women, one (1) million indirect workers and another million was estimated to be driven by informality, which it reaches 80% of the sector through 73,000 establishments. Only 17,000 are formal and are integrated into franchises, groups, chains, restaurants, bakeries, coffee shops and patisseries. " (3) was one of the sectors with a good projection with respect to financial indicators that helped balance the country's economy since it is within the policies of the orange economy championed by the Colombian state. "Virtuality now appears as the lifeline of the gastronomic union, although although it is true that in Colombia the sale of food at home was already quite developed, many high-end restaurants did not offer this possibility. Covid-19 forced them to reinvent themselves, as is the case with the Franco-Colombian restaurant Sauvage. Victor Lanz, the French chef, describes it as "gastronomic, neobistro type based on the experience with the service, the atmosphere, the atmosphere of the place with open kitchen. And it was food to the minute, it was cooked at the moment, it was assembled and it was eaten at once. " A type of service that according to the chef can only be enjoyed sitting on the spot. But after two months of closure, they had to reinvent themselves. " (4) The gastronomic sector was able to visualize in virtuality a strategic ally to be able to innovate and take their businesses forward, through the use of apps. That is why we question ourselves: Can we adapt the gastronomic establishments of the port, of the municipality of Sabanagrande - Atlántico to use the technological services of an App for the management of deliveries and to offer these services to their clients through this platform? The municipality of Sabanagrande - Atlántico is no stranger to the financial crisis that the whole world is going through, due to the coronavirus pandemic, due to the fact that said municipality the gastronomic service offered by commercial establishments located around the Port of Rio is a of the main sources of income and employability with an account. Many of these gastronomic establishments significantly decreased their income as they had to close their doors since the Ministry of Social Protection and Health decreed public health policies to mitigate the number of infections by covid-19 and therefore participating in the contribution of unemployment rates in the municipality, since a chain reaction was generated with the other sectors that indirectly or directly contribute to the economic sustainability of this sector, such as transport service, specifically motorcycle taxis, which is the most common means of transport used by diners to get to the Port of Rio and be able to enjoy the diversity of the typical dishes of the region offered by their restaurants. Since mid-June of this year, the restaurants of Sabanagrande - Atlántico, like many nationwide, have reopened their doors to serve the public, but this time in accordance with the biosecurity protocols established in the ordinances municipal and national, with the aim of guaranteeing the health and tranquility of the client and the restaurant workers. But that until now the economic reactivation has not been what was expected and it is estimated according to the owners of these that said reactivation will not be in the short term, which is why the owners of the restaurants together with the municipal administration have proposed strategies to mitigate the negative impact of the municipality's economy, such as: giving deadlines in the payment of municipal taxes in order not to overload the gastronomic establishments with administrative expenses, but as such they are not strategies focused on economic reactivation, but, to mitigate the negative impact that this may have.
Descripción
Palabras clave
Restaurantes, Panaderías, Cafeterías, Pastelerías, Virtualidad, Pedidos a domicilio, Covid-19, Apps, Sabanagrande, Pandemia, Coronavirus, Domicilios, Apps de domicilios, Restaurants, Bakeries, Cafes, Pastry shops, Virtuality, Delivery service, Deliveries, Delivery Apps
