Modelos de cultura organizacional verde en las PyME del sector hotelero de Barranquilla (Colombia)
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Fecha
2017-01
Autores
García Samper, Martha
García Guiliany, Jesús
Navarro Manotas, Evaristo
Sukier, Harold Bernardo
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Editor
Asociacion de Profesionales y Tecnicos del CONICIT.
Resumen
La sostenibilidad ambiental se ha constituido en uno de
los grandes retos competitivos y legales para las Pyme
del sector hotelero, haciendo necesario describir la
aplicación de los modelos culturales orientados a la
sustentabilidad ambiental en las pequeñas y medianas
empresas hoteleras de Barranquilla. Metodológicamente
responde a una investigación cuantitativa de alcance
descriptivo y diseño no experimental de campo. En los
resultados se identificó la ausencia de un modelo
cultural verde predominante que rija la gestión del
medioambiente.
Environmental sustainability has become one of the main competitive and legal challenges for SMEs in the hotel sector, so it is necessary to describe the application of cultural models oriented towards environmental sustainability in small and medium-sized hotel companies in Barranquilla. Methodologically responds to a quantitative research of descriptive scope and non-experimental field design. The results identified the absence of a predominant green cultural model that governs the management of the environment.
Environmental sustainability has become one of the main competitive and legal challenges for SMEs in the hotel sector, so it is necessary to describe the application of cultural models oriented towards environmental sustainability in small and medium-sized hotel companies in Barranquilla. Methodologically responds to a quantitative research of descriptive scope and non-experimental field design. The results identified the absence of a predominant green cultural model that governs the management of the environment.
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Palabras clave
Cultura organizacional verde, Modelos de cultura organizacional verde, Pyme sector hotelero, Green organizational culture, Models of green organizational culture, SME hotel sector