Normalización de la responsabilidad social empresarial: un análisis desde su obligatoriedad y voluntariedad
Fecha
2017-07-10
Autores
Melamed-Varela, Enrique
Blanco-Ariza, Ana Beatriz
Miranda-Redondo, Rodrigo
Esperanza Pineda, Carlos
Título de la revista
ISSN de la revista
Título del volumen
Editor
Asociacion de Profesionales y Tecnicos del CONICIT.
Resumen
constituido uno de los enfoques de gestión que ha
facilitado la extensión de la actividad de negocios hacia
las comunidades y grupos de interés implicados en la
operación de la empresa, ante este escenario,
diferentes organismos del sector público y privado han
generado diferentes lineamientos que permiten
establecer un punto de referencia para la proyección
social de las organizaciones, no obstante, estas
directrices se caracterizan por ser en su mayoría de
carácter voluntario, siendo en pocos casos de carácter
obligatorio, abriendo el debate en el que se argumenta
si las acciones de RSE, representan para la empresa su
deber como retribución de su actividad económica; por
ello este documento resultado de las acciones
realizadas en el marco del proyecto “Red
Iberoamericana de Responsabilidad Social Empresarial
para Pymes - RIRSEP” está orientada a analizar los
diferentes medios de normalización de la RSE y su
aplicación, de tal forma que se identifique su capacidad
de apropiación por parte de las organizaciones en el marco del contexto colombiano. Mediante la práctica de
revisión documental, encuesta y grupos focales, se han
podido identificar los principales referentes que
permiten modelar diferentes formas de gestionar la RSE
de las organizaciones y su campo de aplicación en los
sectores de la economía nacional.
The Corporate Social Responsibility (CSR) has been one of management approaches which has facilitated the expansion of business activity to communities and stakeholders involved in the company operation, given this situation, different agencies from public and private sector have generated different guidelines that allow establishing a reference point for social projection of organizations, however, these guidelines are characterized for being mostly voluntary, and in few cases mandatory, bringing about a debate, which it is argued if CSR actions represent a duty for companies as remuneration of its economic activity; Therefore, this document is result of the project entitled “Iberoamerican network of Corporate Social Responsibility for SMEs - RIRSEP”, and it aims analyzing different ways to normalize CSR and its application, in a way that identifies its appropriation capacity by the organizations within the Colombian context. Through methodologies based on documentary evidence, survey and focus groups, it has been possible to identify the main references that allow to manage differents strategies of CSR on the organizations and their applications in sectors of national economy.
The Corporate Social Responsibility (CSR) has been one of management approaches which has facilitated the expansion of business activity to communities and stakeholders involved in the company operation, given this situation, different agencies from public and private sector have generated different guidelines that allow establishing a reference point for social projection of organizations, however, these guidelines are characterized for being mostly voluntary, and in few cases mandatory, bringing about a debate, which it is argued if CSR actions represent a duty for companies as remuneration of its economic activity; Therefore, this document is result of the project entitled “Iberoamerican network of Corporate Social Responsibility for SMEs - RIRSEP”, and it aims analyzing different ways to normalize CSR and its application, in a way that identifies its appropriation capacity by the organizations within the Colombian context. Through methodologies based on documentary evidence, survey and focus groups, it has been possible to identify the main references that allow to manage differents strategies of CSR on the organizations and their applications in sectors of national economy.
Descripción
Palabras clave
Normalización de la RSE, Obligatoriedad, Voluntariedad, RIRSEP, Normalization of CSR, Mandatory, Voluntary