Direccionamiento estratégico para la empresa Avproducciones en la ciudad de Cúcuta
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Fecha
2021
Autores
Tamayo Medina, Ana Isabel
Martínez Rozo, Camila Andrea
Ardila Quintero, Jhonatan Fernando
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El análisis de las variables económicas de desempleo e informalidad en Colombia y la ciudad de Cúcuta, genera preocupación por su impacto en la reactivación económica. El presente documento examina preliminarmente estas cifras desde el sector de las tecnologías y comunicaciones, teniendo en cuenta que las oportunidades de fortalecimiento y crecimiento de los emprendimientos y empresas son pocas, en cuanto a financiación, reconocimiento de marca entre otros. La investigación se centra es la formalización legal de la empresa AVPRODUCCIONES en la ciudad de Cúcuta, dedicada en su actividad económica al desarrollo de producción audiovisual, un sector con amplio despliegue y en el cual la oferta de servicios incluye una alta gama de productos como la fotografía, video, Audio, Voz, Eventos, Portafolios, Catálogos, Flyer o post, Manejo de Redes Sociales, Fotografías Empresariales, la Producción Musical, cine, televisión, entre otros.
Aplicando técnicas de gerencia de proyecto y teniendo en cuenta que la finalidad del proyecto está alineada a cumplir con la visión empresarial, se desarrolló un análisis desde la planeación estratégica con el objetivo de lograr para el año 2023 consolidar a AV PRODUCCIONES en el mercado como empresa integral de servicios audiovisuales marketing y modelaje, manteniendo un innovador portafolio de servicios personalizados, con estándares de calidad y excelente servicio al cliente
The analysis of the economic variables of unemployment and informality in Colombia and the city of Cúcuta, raises concern about their impact on the economic reactivation. This document preliminary examines these figures from the technology and communications sector, taking into account that the opportunities for strengthening and growth of enterprises and companies are few, in terms of financing, brand recognition, among others. The research focuses on the legal formalization of the company AVPRODUCCIONES in the city of Cúcuta, dedicated in its economic activity to the development of audiovisual production, a sector with wide deployment and in which the offer of services includes a high range of products such as photography, video, Audio, Voice, Events, Portfolios, Catalogs, Flyer or post, Management of Social Networks, Business Photographs, Music Production, film, television, among others. Applying project management techniques and taking into account that the purpose of the project is aligned to comply with the business vision, an analysis was developed from the strategic planning with the objective of achieving by 2023 the consolidation of AV PRODUCCIONES in the market as a company comprehensive audiovisual marketing and modeling services, maintaining an innovative portfolio of personalized services, with quality standards and excellent customer service
The analysis of the economic variables of unemployment and informality in Colombia and the city of Cúcuta, raises concern about their impact on the economic reactivation. This document preliminary examines these figures from the technology and communications sector, taking into account that the opportunities for strengthening and growth of enterprises and companies are few, in terms of financing, brand recognition, among others. The research focuses on the legal formalization of the company AVPRODUCCIONES in the city of Cúcuta, dedicated in its economic activity to the development of audiovisual production, a sector with wide deployment and in which the offer of services includes a high range of products such as photography, video, Audio, Voice, Events, Portfolios, Catalogs, Flyer or post, Management of Social Networks, Business Photographs, Music Production, film, television, among others. Applying project management techniques and taking into account that the purpose of the project is aligned to comply with the business vision, an analysis was developed from the strategic planning with the objective of achieving by 2023 the consolidation of AV PRODUCCIONES in the market as a company comprehensive audiovisual marketing and modeling services, maintaining an innovative portfolio of personalized services, with quality standards and excellent customer service
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Palabras clave
Informalidad, Establecimiento legal, Productividad, Audiovisual, Actividad económica, Informality, Legal establishment, Productivity, Audiovisual, Economic activity
