Desafíos y oportunidades en empresas de bases tecnológicas: un estudio de caso de Cloud Technologys Center S.A.S
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Fecha
2024
Autores
Hernández Cruz, Valentina
Márquez Pertuz, Fabian
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El estudio tiene como objetivo principal analizar los desafíos y oportunidades que enfrentan las empresas de bases tecnológicas, utilizando como caso de estudio a Cloud Technologys Center S.A.S. La investigación se centra en comprender cómo estas empresas, que operan en un entorno altamente dinámico y competitivo, pueden superar los retos inherentes a su sector y aprovechar las oportunidades para crecer y consolidarse en el mercado.
La investigación se apoya en varias teorías clave dentro del ámbito empresarial y tecnológico. En primer lugar, se utiliza la teoría de la innovación disruptiva para analizar cómo las empresas de bases tecnológicas, como Cloud Technologys Center S.A.S., pueden competir efectivamente en mercados donde la tecnología evoluciona rápidamente. Asimismo, se emplea la teoría de los recursos y capacidades, que postula que las ventajas competitivas de una empresa derivan de sus recursos únicos y capacidades internas, para explorar cómo estas pueden ser aprovechadas o ampliadas en contextos tecnológicos. Además, se considera la teoría del ciclo de vida empresarial, que permite comprender las diferentes etapas por las que atraviesa una empresa tecnológica y los desafíos específicos de cada fase. El estudio adopta un enfoque cualitativo basado en un estudio de caso, centrándose específicamente en Cloud Technologys Center S.A.S. Se utilizaron entrevistas semiestructuradas con los directivos de la empresa, análisis de documentos internos, y observación participante para recopilar datos relevantes. La selección de este método se justifica por la necesidad de profundizar en la comprensión de las dinámicas internas de la empresa y los factores externos que influyen en su desempeño. Además, se llevó a cabo un análisis temático para identificar patrones y tendencias en la información recopilada.
The study's main objective is to analyze the challenges and opportunities faced by technology-based companies, using Cloud Technology Center S.A.S. as a case study. The research focuses on understanding how these companies, operating in a highly dynamic and competitive environment, can overcome the inherent challenges of their sector and seize opportunities to grow and consolidate their market position. The research is supported by several key theories within the business and technology fields. First, the theory of disruptive innovation is used to analyze how technology-based companies, such as Cloud Technology Center S.A.S., can effectively compete in markets where technology evolves rapidly. Additionally, the resource-based view (RBV) theory, which posits that a company's competitive advantage derives from its unique resources and internal capabilities, is employed to explore how these can be leveraged or expanded in technological contexts. Furthermore, the theory of the business life cycle is considered, providing insights into the different stages a technology company goes through and the specific challenges associated with each phase. The study adopts a qualitative approach based on a case study, specifically focusing on Cloud Technology Center S.A.S. Semi-structured interviews with the company's executives, analysis of internal documents, and participant observation were used to gather relevant data. The selection of this method is justified by the need to deepen the understanding of the company's internal dynamics and the external factors influencing its performance. Additionally, a thematic analysis was conducted to identify patterns and trends in the collected information.
The study's main objective is to analyze the challenges and opportunities faced by technology-based companies, using Cloud Technology Center S.A.S. as a case study. The research focuses on understanding how these companies, operating in a highly dynamic and competitive environment, can overcome the inherent challenges of their sector and seize opportunities to grow and consolidate their market position. The research is supported by several key theories within the business and technology fields. First, the theory of disruptive innovation is used to analyze how technology-based companies, such as Cloud Technology Center S.A.S., can effectively compete in markets where technology evolves rapidly. Additionally, the resource-based view (RBV) theory, which posits that a company's competitive advantage derives from its unique resources and internal capabilities, is employed to explore how these can be leveraged or expanded in technological contexts. Furthermore, the theory of the business life cycle is considered, providing insights into the different stages a technology company goes through and the specific challenges associated with each phase. The study adopts a qualitative approach based on a case study, specifically focusing on Cloud Technology Center S.A.S. Semi-structured interviews with the company's executives, analysis of internal documents, and participant observation were used to gather relevant data. The selection of this method is justified by the need to deepen the understanding of the company's internal dynamics and the external factors influencing its performance. Additionally, a thematic analysis was conducted to identify patterns and trends in the collected information.
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Palabras clave
Innovación tecnológica, Competitividad empresarial, Adaptabilidad, Estrategia empresarial
