Revisión de las empresas de consultoría en seguridad vial en Colombia: servicios y contribución a la movilidad segura
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Fecha
2025
Autores
Cristancho Rozo, Karol Mileidy
Sánchez Rodríguez, Leidy Patricia
Rincón Vera, Reyes Andrés
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
En un contexto donde la accidentalidad vial constituye un desafío crítico para la salud pública y la sostenibilidad de los sistemas de movilidad, las empresas de consultoría contribuyen mediante auditorías, capacitaciones especializadas y estrategias alineadas con normativas nacionales e internacionales, la investigación analiza el papel fundamental de estas organizaciones en la mejora de la movilidad y la reducción de siniestros de tránsito en el país. Mediante un diseño de investigación cualitativo y de revisión documental, se evaluaron siete empresas nacionales seleccionadas con criterios específicos, destacando sus servicios, metodologías y áreas de impacto. Los resultados revelan una limitada representación formal en el sector, especialmente en ciudades como Cúcuta, donde no se registran empresas ante el Ministerio de Transporte. Sin embargo, se reconocen las contribuciones de estas organizaciones a la movilidad segura, en particular a través de estrategias preventivas, educación vial y la integración de tecnologías avanzadas. La matriz DOFA aplicada permitió identificar fortalezas como la capacidad de asesorar gobiernos y empresas, y debilidades como la dependencia de políticas públicas y recursos limitados en algunas regiones. La investigación concluye con la necesidad de fortalecer las alianzas público-privadas, diversificar los servicios ofrecidos y fomentar la adopción de tecnologías para aumentar la precisión y el impacto de las estrategias de seguridad vial. Este análisis enfatiza la importancia de diseñar políticas basadas en evidencia que no solo enfrenten los altos índices de
accidentalidad, sino que también promuevan un entorno vial más seguro, equitativo y sostenible en Colombia
In a context where road accidents represent a critical challenge for public health and the sustainability of mobility systems, consulting firms contribute through audits, specialized training, and strategies aligned with national and international regulations. The research analyzes the fundamental role of these organizations in improving mobility and reducing traffic accidents in the country. Using a qualitative research design and a documentary review approach, seven national companies were evaluated based on specific criteria, highlighting their services, methodologies, and areas of impact. The results reveal a limited formal representation in the sector, particularly in cities such as Cúcuta, where no companies are registered with the Ministry of Transportation. However, the contributions of these organizations to road safety are recognized, particularly through preventive strategies, road safety education, and the integration of advanced technologies. The applied SWOT matrix identified strengths, such as the ability to advise governments and companies, and weaknesses, such as dependence on public policies and limited resources in certain regions. The research concludes with the need to strengthen public-private partnerships, diversify the services offered, and promote the adoption of technologies to increase the precision and impact of road safety strategies. This analysis emphasizes the importance of designing evidence-based policies that not only address high accident rates but also foster a safer, more equitable, and sustainable road environment in Colombia.
In a context where road accidents represent a critical challenge for public health and the sustainability of mobility systems, consulting firms contribute through audits, specialized training, and strategies aligned with national and international regulations. The research analyzes the fundamental role of these organizations in improving mobility and reducing traffic accidents in the country. Using a qualitative research design and a documentary review approach, seven national companies were evaluated based on specific criteria, highlighting their services, methodologies, and areas of impact. The results reveal a limited formal representation in the sector, particularly in cities such as Cúcuta, where no companies are registered with the Ministry of Transportation. However, the contributions of these organizations to road safety are recognized, particularly through preventive strategies, road safety education, and the integration of advanced technologies. The applied SWOT matrix identified strengths, such as the ability to advise governments and companies, and weaknesses, such as dependence on public policies and limited resources in certain regions. The research concludes with the need to strengthen public-private partnerships, diversify the services offered, and promote the adoption of technologies to increase the precision and impact of road safety strategies. This analysis emphasizes the importance of designing evidence-based policies that not only address high accident rates but also foster a safer, more equitable, and sustainable road environment in Colombia.
Descripción
Palabras clave
Educación vial, Consultoría en seguridad vial, Movilidad segura, Tránsito
