El rol de los medios de comunicación en el espectro político
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Fecha
2023
Autores
Cárdenas Sánchez, Diego
González Misse, Nidia Gabriela
Suárez Sierra, Juan Camilo
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Desde el inicio de su historia, el ser humano ha buscado la manera de transmitir su información hacia sus semejantes; de esta manera, fue construyendo una serie de mecanismos con los cuales ha podido entablar comunicación con los demás. De este modo, la sociedad fue evolucionando y, con ella, los elementos que para transmitir los mensajes se iban utilizando: se pasó de emitir señas y ruidos rudimentarios a utilizar un sinnúmero de instrumentos por medio de los cuales se comparte el conocimiento y la información que se adquiere; a estos se les denominó “Medios de comunicación”. Ellos ejercen un rol fundamental en una sociedad; no en vano, a ellos se les denomina como “el cuarto poder”; esto, teniendo en cuenta la fuerte influencia que tienen en cualquier comunidad. El objetivo del presente artículo es analizar cuál ha sido el rol que han desempeñado los medios de comunicación en el espectro político. Para elaborar el presente documento se ha tenido en cuenta el enfoque cualitativo, a partir de un esquema de tipo inductivo; esto es, de lo general
a lo particular. Cabe resaltar que, en muchas ocasiones, la información transmitida obedece a intereses particulares; generalmente, quienes están detrás de tales publicaciones son conglomerados económicos o partidos políticos. Asimismo, se han analizado tres acontecimientos donde los medios han sido protagonistas: el Brexit, el proceso de paz con las FARC-EP y el cierre de la frontera colombo- venezolana en 2015. Se concluye, entre otras cosas que quienes están detrás de las publicaciones realizadas son conglomerados económicos o partidos políticos. Esto hace que la información que llegue a la sociedad esté, en muchas ocasiones, direccionada a lo que tales grupos quieran comunicar. Así mismo, se determina que los medios de comunicación ejercen un rol fundamental en una sociedad; no en vano, a ellos se les denomina como “el cuarto poder”; esto, teniendo en cuenta la fuerte influencia que tienen en cualquier comunidad. Sin embargo, en muchas ocasiones, la información que a través de ellos se transmite obedece a intereses particulares; generalmente, quienes están detrás de tales publicaciones son conglomerados económicos o partidos políticos; es decir, grupos que conforman gran parte del sector dominante de en Estado o un territorio específico. De igual manera, se puede observar, cómo determinados medios, tanto a nivel nacional como internacional, realizan publicaciones por medio de las cuales se pueden estar generando noticias especulativas que, a su vez, alarman a los receptores de estos mensajes; inclusive, en materia política, tales publicaciones se utilizan para generar cierta inclinación en una comunidad, encaminada a que el pensamiento del común de las personas favorezca lo que persigue o anhela el sector político o económico que se encuentra detrás de lo que se transmite. Ahora bien, en lo concerniente con las políticas públicas relacionadas con los medios de comunicación se expuso que, aunque están llamados a ser completamente imparciales y a dar a conocer información neutral, con la cual se favorezcan los intereses de la comunidad en general, la realidad expone que las instituciones gubernamentales, así como los partidos políticos, en muchas ocasiones los utilizan para transmitir información de su interés, sin importar si ésta tiene o no acontecimientos reales.
Since the beginning of its history, the human being has searched for a way to transmit its information to its peers; In this way, he was building a series of mechanisms with which he has been able to establish communication with others. In this way, society evolved and, with it, the elements that were used to transmit messages: it went from issuing rudimentary signs and noises to using countless instruments through which knowledge and information are shared. that is acquired; these were called "Media". They play a fundamental role in a society; not in vain, they are called "the fourth estate"; this, taking into account the strong influence they have in any community. The objective of this article is to analyze the role played by the media in the political spectrum. To prepare this document, the qualitative approach has been taken into account, based on an inductive scheme; that is, from the general to the particular. It should be noted that, on many occasions, the information transmitted obeys private interests; Generally, those behind such publications are economic conglomerates or political parties. Likewise, three events where the media have been protagonists have been analyzed: Brexit, the peace process with the FARC-EP and the closure of the Colombian-Venezuelan border in 2015. It is concluded, among other things, that those behind the publications made are economic conglomerates or political parties. This means that the information that reaches society is, on many occasions, addressed to what such groups want to communicate. Likewise, it is determined that the media play a fundamental role in a society; not in vain, they are called "the fourth estate"; this, taking into account the strong influence they have in any community. However, on many occasions, the information that is transmitted through them obeys private interests; generally, those behind such publications are economic conglomerates or political parties; that is, groups that make up a large part of the dominant sector of the State or a specific territory. In the same way, it can be observed how certain media, both nationally and internationally, make publications through which speculative news may be generated, which, in turn, alarms the recipients of these messages; including, in political matters, such publications are used to generate a certain inclination in a community, aimed at common people's thinking favoring what the political or economic sector that is behind what is transmitted pursues or longs for. However, with regard to public policies related to the media, it was stated that, although they are called upon to be completely impartial and to disseminate neutral information, with which the interests of the community in general are favored, reality exposes that government institutions, as well as political parties, often use them to transmit information of their interest, regardless of whether or not it has real events
Since the beginning of its history, the human being has searched for a way to transmit its information to its peers; In this way, he was building a series of mechanisms with which he has been able to establish communication with others. In this way, society evolved and, with it, the elements that were used to transmit messages: it went from issuing rudimentary signs and noises to using countless instruments through which knowledge and information are shared. that is acquired; these were called "Media". They play a fundamental role in a society; not in vain, they are called "the fourth estate"; this, taking into account the strong influence they have in any community. The objective of this article is to analyze the role played by the media in the political spectrum. To prepare this document, the qualitative approach has been taken into account, based on an inductive scheme; that is, from the general to the particular. It should be noted that, on many occasions, the information transmitted obeys private interests; Generally, those behind such publications are economic conglomerates or political parties. Likewise, three events where the media have been protagonists have been analyzed: Brexit, the peace process with the FARC-EP and the closure of the Colombian-Venezuelan border in 2015. It is concluded, among other things, that those behind the publications made are economic conglomerates or political parties. This means that the information that reaches society is, on many occasions, addressed to what such groups want to communicate. Likewise, it is determined that the media play a fundamental role in a society; not in vain, they are called "the fourth estate"; this, taking into account the strong influence they have in any community. However, on many occasions, the information that is transmitted through them obeys private interests; generally, those behind such publications are economic conglomerates or political parties; that is, groups that make up a large part of the dominant sector of the State or a specific territory. In the same way, it can be observed how certain media, both nationally and internationally, make publications through which speculative news may be generated, which, in turn, alarms the recipients of these messages; including, in political matters, such publications are used to generate a certain inclination in a community, aimed at common people's thinking favoring what the political or economic sector that is behind what is transmitted pursues or longs for. However, with regard to public policies related to the media, it was stated that, although they are called upon to be completely impartial and to disseminate neutral information, with which the interests of the community in general are favored, reality exposes that government institutions, as well as political parties, often use them to transmit information of their interest, regardless of whether or not it has real events
Descripción
Palabras clave
Medios de comunicación, Política, Asuntos públicos, Libertad de expresión, Veracidad en la información, Media, Politics, Public affairs, Freedom of expression, Veracity in information
