Modelo de negocios para el servicio de consultoría psicológica en Cúcuta, departamento Norte de Santander
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Fecha
2021
Autores
García Quiñonez, Federico
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La evolución del concepto de modelo de negocios está en constante sinapsis, siendo este el que muestra la forma de hacer negocios para crear y retener valor al explotar oportunidades de negocios, bien sea mediante la transformación de materiales o la prestación de servicios o intangibles, por tanto, basándonos en lo anterior, la realidad de los profesionales dedicados a la prestación del servicio psicológico en la ciudad de Cúcuta, en la actualidad tienen la oportunidad de ofrecer un servicio diferente al tradicional como una oportunidad de potenciar en el mercado la consulta psicológica, además de la realidad sobre el servicio que más de ser visto como una obligación personal, es una necesidad imperiosa para ser atendida oportunamente; en este orden de ideas, surge el propósito de identificar las variables endógenas y exógenas del modelo de negocio del servicio de consultoría psicológica en Cúcuta departamento Norte de Santander, para determinar sus características propias, y con ello, diseñar un Modelo de Negocio que maximice valor a todos los stakeholders.
Para lograrlo se aplicaron encuestas con escala tipo Likert a 204 personas, instrumento validado por tres expertos, cuya confiabilidad determinada por el coeficiente Cronbach del 95% aproximadamente, dieron paso a la obtención que mediante el respectivo análisis permitió hallazgos, con lo cual, se pudo cumplir el desarrollo de los objetivos propuestos
The evolution of the business model concept is in constant synapse, being this the one that shows the way of doing business to create and retain value by exploiting business opportunities, either through the transformation of materials or the provision of services or intangibles, for Therefore, based on the above, the reality of professionals dedicated to providing psychological services in the city of Cúcuta, currently have the opportunity to offer a service different from the traditional one as an opportunity to promote psychological consultation in the market, In addition to the reality about the service that more than being seen as a personal obligation, it is an imperative need to be attended in a timely manner; In this order of ideas, the purpose arises to identify the endogenous and exogenous variables of the business model of the psychological consulting service in Cúcuta department of Norte de Santander, to determine its own characteristics, and with it, design a Business Model that maximizes value to all stakeholders. To achieve this, surveys with a Likert-type scale were applied to 204 people, an instrument validated by three experts, whose reliability determined by the Cronbach coefficient of approximately 95%, gave way to obtaining that through the respective analysis allowed findings, with which, it was possible fulfill the development of the proposed objectives
The evolution of the business model concept is in constant synapse, being this the one that shows the way of doing business to create and retain value by exploiting business opportunities, either through the transformation of materials or the provision of services or intangibles, for Therefore, based on the above, the reality of professionals dedicated to providing psychological services in the city of Cúcuta, currently have the opportunity to offer a service different from the traditional one as an opportunity to promote psychological consultation in the market, In addition to the reality about the service that more than being seen as a personal obligation, it is an imperative need to be attended in a timely manner; In this order of ideas, the purpose arises to identify the endogenous and exogenous variables of the business model of the psychological consulting service in Cúcuta department of Norte de Santander, to determine its own characteristics, and with it, design a Business Model that maximizes value to all stakeholders. To achieve this, surveys with a Likert-type scale were applied to 204 people, an instrument validated by three experts, whose reliability determined by the Cronbach coefficient of approximately 95%, gave way to obtaining that through the respective analysis allowed findings, with which, it was possible fulfill the development of the proposed objectives
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Palabras clave
Modelo de negocios, Proposición de valor, Prestación del servicio, Partes interesadas, Business model, Value proposition, Service provision, Stakeholders
