Modelo de negocios para la sostenibilidad financiera de la propiedad horizontal: una propuesta desde la economía colaborativa
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Fecha
2023
Autores
Molinares Carrillo, Luis Enrique
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
En este documento, se presenta una alternativa para que la propiedad horizontal alcance la sostenibilidad financiera, generando valor a los copropietarios desde la interacción de estos con productos y servicios en su vida diaria. Para ello, se establece una plataforma digital “Marketplace” que permita a los copropietarios de la propiedad horizontal adquirir productos y/o servicios de una manera ágil, al tiempo que brinda ingresos a la propiedad horizontal para su administración y así garantizar el valor de los inmuebles en el tiempo.
La tecnología y la aplicación de la economía colaborativa entre las personas que conforman las propiedades horizontales serán las herramientas que apalanquen la generación de ingresos para estos miembros de la comunidad que dado el desarrollo de las ciudades serán cada vez más frecuentes.
In this document, an alternative is presented so that the property achieves horizontal financial sustainability, generating value to the co-owners from their interaction with products and services in their daily life. For this, a digital platform "Marketplace" is established that allows the co-owners of the horizontal property to acquire products and/or services in an agile way, while providing income to the horizontal property for its administration and thus guaranteeing the value of the real estate over time. The technology and the application of the collaborative economy among the people that make up the horizontal properties will be the tools that leverage the generation of income for these members of the community that, given the development of cities, will be increasingly frequent.
In this document, an alternative is presented so that the property achieves horizontal financial sustainability, generating value to the co-owners from their interaction with products and services in their daily life. For this, a digital platform "Marketplace" is established that allows the co-owners of the horizontal property to acquire products and/or services in an agile way, while providing income to the horizontal property for its administration and thus guaranteeing the value of the real estate over time. The technology and the application of the collaborative economy among the people that make up the horizontal properties will be the tools that leverage the generation of income for these members of the community that, given the development of cities, will be increasingly frequent.
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Palabras clave
Propiedad horizontal, Sostenibilidad financiera, Modelo de negocios, Economía colaborativa, Horizontal property, Financial sustainability, Business model, Sharing economy
