Análisis de factores de competitividad del sector motocicletas en el Municipio Puerto Santander
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Fecha
2021
Autores
Ariza Rios, Yulieth Daniela
Villalobos Ortega, Sayner Dayana
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Antecedentes: En el ámbito internacional es importante tomar en cuenta la investigación realizada en Lima Perú por Saavedra María (2012) que lleva ¨Una propuesta para la determinación de la competitividad en la pyme latinoamericano. De igual forma la investigación titulada Los índices de competitividad en México realizada por Gerardo Huber & Alejandro Lagarda; en el año 2016, en la ciudad de México, analiza cuatro índices de competitividad para entidades federativa. Del mismo modo se presenta una investigación realizada en Mérida México en el año 2008 titulada ¨Competitividad y estrategia: el enfoque de las competencias esenciales y el enfoque basado en los recursos. el ámbito nacional se realizó una investigación en Bogotá Colombia denominada ¨ Una aproximación a la competitividad, las tendencias y la política pública en el turismo colombianos en la cual participaron Benavides Giovanny y Venegas Stella (2013). De igual forma se encuentra la investigación en Bogotá Colombia por Carvajal Lina (2014) que lleva por nombre “Análisis de la gestión de competitividad en Colombia como destino turístico”.
Objetivos: Los principales objetivos se busca identificar la capacidad directiva y la diferenciación en el sector motocicletas del Municipio Puerto Santander, la relación de calidad precio y los recursos tecnológicos del sector motocicletas, diagnosticar la capacidad innovadora del sector motocicletas, establecer recursos comerciales y las capacidades del capital humano del sector motocicletas del Municipio Puerto Santander.
Materiales y Métodos: Materiales de apoyo obtenidos por medio de artículos, investigaciones y fuentes de internet.
Resultados: Los resultados de la investigación se presentan de forma cuantitativa, aplicando una serie de encuesta al personal de la empresa Suzuki en el municipio de Puerto Santander, realizando un análisis de cada integrante referente a las preguntas propuestas obteniendo resultados por medio del propietario, la administradora, el jefe de subpuntos y el personal del servicio técnico.
Conclusiones: Se presenta claramente los factores de competitividad identificados en el presente análisis, donde el planteamiento del problema en el sector y en el verificamos cada información en compañía de la empresa Suzuki ubicada en el Municipio Puerto Santander. También cabe resaltar los antecedentes investigados y obtener en el un amplio conocimiento en el análisis de toda competitividad comercial generando en el un marco metodológico una investigación más profunda. En continuidad los estudios sobre los factores de competitividad a nivel global, de esta manera se origina los objetivos específicos hacia la empresa Suzuki ubicada en el territorio teniendo en cuenta las ventajas y desventajas del mercado. Por medio de la investigación realizada se observa la importancia de controlar factores que deben tener muy en cuenta las empresas actuales, como la competitividad ya que día a día va creciendo cada vez más la capacidad de innovación de las organizaciones y de esto depende el impacto que tenga la misma en el mercado, implementando estrategias e ideas innovadoras, para así dar frente a la complicación que este sector de motocicletas tuvo al iniciar los cierres de mercados por efectos de la pandemia.
Background: At the international level, it is important to take into account the research carried out in Lima Peru by Saavedra María (2012) that carries "A proposal for determining competitiveness in Latin American SMEs. Likewise, the research entitled Competitiveness Indices in Mexico carried out by Gerardo Huber & Alejandro Lagarda; in 2016, in Mexico City, analyzes four competitiveness indices for federal entities. Likewise, a research carried out in Mérida Mexico in 2008 entitled "Competitiveness and strategy: the focus of essential skills and the resource-based approach is presented. The national level carried out an investigation in Bogotá Colombia called "An approach to competitiveness, trends and public policy in Colombian tourism in which Benavides Giovanny and Venegas Stella (2013) participated. Likewise, there is the research in Bogotá Colombia by Carvajal Lina (2014), which is called "Analysis of competitiveness management in Colombia as a tourist destination." Objective: The main objectives seek to identify the managerial capacity and differentiation in the motorcycle sector of the Municipality of Puerto Santander, the value for money and technological resources of the motorcycle sector, diagnose the innovative capacity of the motorcycle sector, establish commercial resources and the capacities of the human capital of the motorcycle sector of the Municipality of Puerto Santander. Materials and Methods: Supporting materials obtained through articles, research and Internet sources. Results: The results of the research are presented quantitatively, applying a series of surveys to the staff of the Suzuki company in the municipality of Puerto Santander, carrying out an analysis of each member regarding the proposed questions obtaining results through the owner, the administrator, the head of subpoints and the staff of the technical service. Conclusions: The competitiveness factors identified in this analysis are clearly presented, where the statement of the problem in the sector and in the we verify each information in the company of the Suzuki company located in the Municipality of Puerto Santander. It is also worth highlighting the investigated antecedents and obtaining in it extensive knowledge in the analysis of all commercial competitiveness, generating a more in-depth investigation in a methodological framework. The studies on global competitiveness factors continue, in this way the specific objectives towards the Suzuki company located in the territory are originated, taking into account the advantages and disadvantages of the market. Through the research carried out, the importance of controlling factors that current companies must take into account, such as competitiveness, is observed since day by day the innovation capacity of organizations is growing more and more and on this depends the impact that have it in the market, implementing innovative strategies and ideas, in order to face the complication that this motorcycle sector had when starting the market closures due to the effects of the pandemic
Background: At the international level, it is important to take into account the research carried out in Lima Peru by Saavedra María (2012) that carries "A proposal for determining competitiveness in Latin American SMEs. Likewise, the research entitled Competitiveness Indices in Mexico carried out by Gerardo Huber & Alejandro Lagarda; in 2016, in Mexico City, analyzes four competitiveness indices for federal entities. Likewise, a research carried out in Mérida Mexico in 2008 entitled "Competitiveness and strategy: the focus of essential skills and the resource-based approach is presented. The national level carried out an investigation in Bogotá Colombia called "An approach to competitiveness, trends and public policy in Colombian tourism in which Benavides Giovanny and Venegas Stella (2013) participated. Likewise, there is the research in Bogotá Colombia by Carvajal Lina (2014), which is called "Analysis of competitiveness management in Colombia as a tourist destination." Objective: The main objectives seek to identify the managerial capacity and differentiation in the motorcycle sector of the Municipality of Puerto Santander, the value for money and technological resources of the motorcycle sector, diagnose the innovative capacity of the motorcycle sector, establish commercial resources and the capacities of the human capital of the motorcycle sector of the Municipality of Puerto Santander. Materials and Methods: Supporting materials obtained through articles, research and Internet sources. Results: The results of the research are presented quantitatively, applying a series of surveys to the staff of the Suzuki company in the municipality of Puerto Santander, carrying out an analysis of each member regarding the proposed questions obtaining results through the owner, the administrator, the head of subpoints and the staff of the technical service. Conclusions: The competitiveness factors identified in this analysis are clearly presented, where the statement of the problem in the sector and in the we verify each information in the company of the Suzuki company located in the Municipality of Puerto Santander. It is also worth highlighting the investigated antecedents and obtaining in it extensive knowledge in the analysis of all commercial competitiveness, generating a more in-depth investigation in a methodological framework. The studies on global competitiveness factors continue, in this way the specific objectives towards the Suzuki company located in the territory are originated, taking into account the advantages and disadvantages of the market. Through the research carried out, the importance of controlling factors that current companies must take into account, such as competitiveness, is observed since day by day the innovation capacity of organizations is growing more and more and on this depends the impact that have it in the market, implementing innovative strategies and ideas, in order to face the complication that this motorcycle sector had when starting the market closures due to the effects of the pandemic
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Palabras clave
Factores de competitividad, Sector motocicleta, Capacidad de innovación, Recursos, Estrategias, Competitiveness factors, Motorcycle sector, Capacity for innovation, Resources, Strategies
