Impacto de la responsabilidad social universitaria en las sedes regionales de la Universidad del Atlántico
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Fecha
2025
Autores
Morales Coronado, Stefanie
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
En el contexto universitario actual, la Responsabilidad Social Universitaria (RSU) ha
ganado relevancia, enfocándose en gestionar de manera ética y efectiva el impacto
social que genera la universidad a través de sus actividades académicas, de
investigación, extensión y su rol en el desarrollo nacional. La Universidad del
Atlántico, con sedes en Barranquilla, Sabanalarga y Suan, tiene una oportunidad
significativa para influir en la sociedad y contribuir al progreso tanto local como
nacional. En este marco, la RSU actúa como un componente esencial para que la
universidad se vincule con su entorno social e invite a actores externos a integrarse
en sus procesos internos. Así, la gestión, la formación y la investigación se dirigen
hacia la resolución de problemas sociales específicos.
La investigación se centra en cómo mejorar la aplicación de la RSU en las sedes
regionales de la Universidad del Atlántico, considerando la compleja interacción
entre la educación superior y la dinámica social, la cual varía según el contexto
cultural, económico y político de cada región.
Objetivo: Evaluar el impacto de las prácticas de responsabilidad social universitaria
en los grupos de interés, incluidos estudiantes y personal no docente de las sedes
regionales de la Universidad del Atlántico, para optimizar su efectividad y favorecer
el desarrollo de las comunidades locales.
Metodología: Se emplearon métodos mixtos, tanto cuantitativos como cualitativos,
mediante cuestionarios dirigidos a estudiantes y personal no docente de las sedes
regionales. Los datos se analizaron estadísticamente para medir la percepción,
además de realizar un diagnóstico DOFA que permitiera identificar diversas
variables y proponer estrategias de mejora.
In the current university context, University Social Responsibility (USR) has gained relevance, focusing on ethically and effectively managing the social impact generated by the university through its academic, research, and extension activities, and its role in national development. The Universidad del Atlántico, with campuses in Barranquilla, Sabanalarga, and Suan, has a significant opportunity to influence society and contribute to local and national progress. In this framework, USR acts as an essential component for the university to connect with its social environment and invite external actors to become integrated into its internal processes. Thus, management, training, and research are directed toward solving specific social problems. The research focuses on how to improve the application of USR in the regional campuses of the Universidad del Atlántico, considering the complex interaction between higher education and social dynamics, which varies according to the cultural, economic, and political context of each region. Objective: To evaluate the impact of university social responsibility practices on stakeholders, including students and non-teaching staff at the regional campuses of the Universidad del Atlántico, in order to optimize their effectiveness and promote the development of local communities. Methodology: Mixed methods were used, both quantitative and qualitative, through questionnaires directed to students and non-teaching staff at the regional campuses. The data were statistically analyzed to measure perception, in addition to performing a SWOT diagnosis that would allow for the identification of various variables and the proposal of improvement strategies.
In the current university context, University Social Responsibility (USR) has gained relevance, focusing on ethically and effectively managing the social impact generated by the university through its academic, research, and extension activities, and its role in national development. The Universidad del Atlántico, with campuses in Barranquilla, Sabanalarga, and Suan, has a significant opportunity to influence society and contribute to local and national progress. In this framework, USR acts as an essential component for the university to connect with its social environment and invite external actors to become integrated into its internal processes. Thus, management, training, and research are directed toward solving specific social problems. The research focuses on how to improve the application of USR in the regional campuses of the Universidad del Atlántico, considering the complex interaction between higher education and social dynamics, which varies according to the cultural, economic, and political context of each region. Objective: To evaluate the impact of university social responsibility practices on stakeholders, including students and non-teaching staff at the regional campuses of the Universidad del Atlántico, in order to optimize their effectiveness and promote the development of local communities. Methodology: Mixed methods were used, both quantitative and qualitative, through questionnaires directed to students and non-teaching staff at the regional campuses. The data were statistically analyzed to measure perception, in addition to performing a SWOT diagnosis that would allow for the identification of various variables and the proposal of improvement strategies.
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Palabras clave
Responsabilidad Social Universitaria, RSU, Educación superior, Universidad del Atlántico, Regionalización universitaria
