Chatbot en Whatsapp como alternativa para la gestión académica de los aprendices del curso “Inducción a procesos pedagógicos” del SENA
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Fecha
2026
Autores
López Carrillo, Eliana Carolina
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Este proyecto de investigación aplicada de nivel de maestría sintetiza el diseño de una innovadora solución tecnopedagógica orientada a mitigar la deserción académica en entornos virtuales mediante el despliegue de un asistente conversacional inteligente. El objetivo general de la investigación consiste en diseñar un Chatbot en la plataforma WhatsApp como una alternativa estratégica en la gestión académica para fortalecer la participación continua de los aprendices pertenecientes al curso complementario "Inducción a Procesos Pedagógicos" del Centro para el Desarrollo Agroecológico y Agroindustrial de la Regional Atlántico del SENA. Los principales instrumentos utilizados para recolectar la información abarcaron la revisión documental de las métricas de interacción alojadas en el sistema de gestión de aprendizaje institucional, encuestas estructuradas validadas dirigidas a una muestra representativa de estudiantes e instructores, y una entrevista sostenida con experto en arquitecturas conversacionales. Los principales hallazgos revelaron la existencia de patrones de inactividad asincrónica y brechas de tiempo, barreras que fueron exitosamente superadas aprovechando la alta receptividad hacia el uso de WhatsApp, lo que facilitó estructurar módulos predictivos de recordatorios automáticos y tutorías. La principal conclusión del proyecto determina que la integración sistémica de herramientas conversacionales puede restaurar el equilibrio comunicativo institucional, impactando positivamente en la sobrecarga administrativa docente y mitigando el abandono escolar al garantizar un acompañamiento inclusivo que reduce barreras de acceso a la información y garantiza atención oportuna.
This master's level applied research project comprehensively details the development and practical implementation of an innovative techno-pedagogical solution aimed at mitigating alarming academic dropout rates in virtual environments through the deployment of an intelligent conversational assistant. The general objective of the research is to rigorously design a WhatsApp Chatbot as a highly strategic alternative in academic management to strengthen the continuous participation of apprentices belonging to the complementary course "Induction to Pedagogical Processes" at the Agroecological and Agroindustrial Development Center of the SENA Atlantic Regional. The main instruments utilized to successfully collect the empirical information encompassed an exhaustive documentary review of the interaction metrics housed in the institutional learning management system, validated structured surveys directed at a broad representative sample of students and instructors, and in-depth interviews held with software experts in conversational architecture. The main findings clearly revealed the existence of critical patterns of asynchronous inactivity and severe time constraints among adult learners, structural barriers that were successfully overcome by leveraging the exceptional receptivity towards the daily use of WhatsApp, which facilitated the seamless structuring of predictive automatic reminder and tutoring modules with extraordinary perceived usability. The main conclusion of the project categorically determines that the systemic integration of well-structured conversational tools can restore institutional communicative balance, positively impacting teacher administrative workload and mitigating student dropout by ensuring inclusive support.
This master's level applied research project comprehensively details the development and practical implementation of an innovative techno-pedagogical solution aimed at mitigating alarming academic dropout rates in virtual environments through the deployment of an intelligent conversational assistant. The general objective of the research is to rigorously design a WhatsApp Chatbot as a highly strategic alternative in academic management to strengthen the continuous participation of apprentices belonging to the complementary course "Induction to Pedagogical Processes" at the Agroecological and Agroindustrial Development Center of the SENA Atlantic Regional. The main instruments utilized to successfully collect the empirical information encompassed an exhaustive documentary review of the interaction metrics housed in the institutional learning management system, validated structured surveys directed at a broad representative sample of students and instructors, and in-depth interviews held with software experts in conversational architecture. The main findings clearly revealed the existence of critical patterns of asynchronous inactivity and severe time constraints among adult learners, structural barriers that were successfully overcome by leveraging the exceptional receptivity towards the daily use of WhatsApp, which facilitated the seamless structuring of predictive automatic reminder and tutoring modules with extraordinary perceived usability. The main conclusion of the project categorically determines that the systemic integration of well-structured conversational tools can restore institutional communicative balance, positively impacting teacher administrative workload and mitigating student dropout by ensuring inclusive support.
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Chatbot, Deserción escolar, Gestión académica, Teoría de sistemas
