Relaciones parasociales: apreciaciones de jóvenes VS adultos “Identidad social: factores psicológicos y sociales”
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Fecha
2024
Autores
Bolívar Seales, Keren Paulina
Lafaurie Goez, Andrea Carolina
Mier Padilla, Esther
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Ciencias Jurídicas y Sociales
Facultad de Ciencias Jurídicas y Sociales
Resumen
Antecedentes:
En esta era digital, las redes sociales nacen como un actor crucial en la comunicación y también como una de las fuerzas más poderosas sobre el comportamiento de los seres humanos, capaz de alterar las mentalidades, los patrones de vida e incluso la ideología que siguen las personas. Las plataformas sociales sirven no sólo como medios que conectan a los individuos, sino también como canales de información por derecho propio desencadenando respuestas emocionales variadas o influyendo en decisiones de comportamiento a través del contenido compartido en línea en el que los usuarios participan, seleccionando y consumiendo consciente o inconscientemente. La naturaleza de lo que se vuelve viral puede moldear cómo se sienten los usuarios acerca de sí mismos o de quienes los rodean, qué podría interesarles o incluso cómo podrían actuar ese día con consecuencias de gran alcance en su vida personal. El impacto de las redes sociales es tan significativo como el de otros medios tradicionales como la televisión, la radio y los medios impresos.
Las relaciones parasociales no son un fenómeno nuevo. Sin embargo, su estudio académico y su conceptualización como tal son relativamente recientes, debido a la apertura de los novedosos comportamientos estudiados por parte de investigadores psicológicos y sociales. Por ende, se define relaciones parasociales a aquellas conexiones socioemocionales no recíprocas como son las figuras mediáticas, es decir, famosos, figuras públicas o personas influyentes.
Objetivos:
Interpretar las vivencias acerca de las relaciones parasociales para la comprensión de los aspectos de la identidad social en adolescentes, adultos jóvenes y adultos mayores asociados a los factores psicológicos y sociales.
Materiales y Métodos: desde un paradigma Histórico-hermenéutico (Gurdián, 2007), investigación cualitativa (Denzin et al., 2011) y con un enfoque fenomenológico (Husserl,1931), se hizo la interpretación de las experiencias parasociales para la comprensión del fenómeno desde el punto de vista de los participantes. Se exploró cómo estas relaciones afectan la identidad, el aprendizaje social y los patrones de apego de los individuos. Se empleó un muestreo no probabilístico de tipo intencional o dirigido (Scharager, 2001). Se entrevistaron nueve (9) participantes, divididos en tres grupos de diferentes rangos de edad: de 15 a 20 años, 21 a 30 años y 40 a 60 años.
ABSTRACT Background: In this digital age, social media emerges as a crucial player in communication and also as one of the most powerful forces on human behavior, capable of altering mindsets, life patterns, and even the ideology that people follow. Social platforms serve not only as media that connect individuals but also as information channels in their own right triggering varied emotional responses or influencing behavioral decisions through the online shared content that users engage in, select, and consume consciously or unconsciously. The nature of what goes viral can shape how users feel about themselves or those around them, what might interest them, or even how they might act that day with far-reaching consequences on their personal lives. The impact of social media is as significant as that of other traditional media such as television, radio, and print media. Parasocial relationships are not a new phenomenon. However, their academic study and conceptualization as such are relatively recent, due to the openness of the novel behaviors studied by psychological and social researchers. Therefore, parasocial relationships are defined as non-reciprocal socio-emotional connections such as media figures, that is, celebrities, public figures or influential people. Objective: Interpret experiences about parasocial relationships to understand aspects of social identity in adolescents, young adults, and older adults associated with psychological and social factors. Materials and Methods: From a historical-hermeneutic paradigm (Gurdián, 2007), qualitative research (Denzin et al., 2011) and with a phenomenological approach (Husserl, 1931), the interpretation of parasocial experiences was made for the understanding of the phenomenon from the point of view of the participants. It was explored how these relationships affect the identity, social learning and attachment patterns of individuals. A non-probabilistic sampling of an intentional or directed type was used (Scharager, 2001). Nine (9) participants were interviewed, divided into three groups of different age ranges: 15 to 20 years, 21 to 30 years and 40 to 60 years
ABSTRACT Background: In this digital age, social media emerges as a crucial player in communication and also as one of the most powerful forces on human behavior, capable of altering mindsets, life patterns, and even the ideology that people follow. Social platforms serve not only as media that connect individuals but also as information channels in their own right triggering varied emotional responses or influencing behavioral decisions through the online shared content that users engage in, select, and consume consciously or unconsciously. The nature of what goes viral can shape how users feel about themselves or those around them, what might interest them, or even how they might act that day with far-reaching consequences on their personal lives. The impact of social media is as significant as that of other traditional media such as television, radio, and print media. Parasocial relationships are not a new phenomenon. However, their academic study and conceptualization as such are relatively recent, due to the openness of the novel behaviors studied by psychological and social researchers. Therefore, parasocial relationships are defined as non-reciprocal socio-emotional connections such as media figures, that is, celebrities, public figures or influential people. Objective: Interpret experiences about parasocial relationships to understand aspects of social identity in adolescents, young adults, and older adults associated with psychological and social factors. Materials and Methods: From a historical-hermeneutic paradigm (Gurdián, 2007), qualitative research (Denzin et al., 2011) and with a phenomenological approach (Husserl, 1931), the interpretation of parasocial experiences was made for the understanding of the phenomenon from the point of view of the participants. It was explored how these relationships affect the identity, social learning and attachment patterns of individuals. A non-probabilistic sampling of an intentional or directed type was used (Scharager, 2001). Nine (9) participants were interviewed, divided into three groups of different age ranges: 15 to 20 years, 21 to 30 years and 40 to 60 years
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Palabras clave
Relaciones parasociales, Factores psicológicos y sociales, Adolescentes, Adultos, Adultos mayores
