Purchase Behavior by Region in Distributor Channel in Colombia
| datacite.rights | http://purl.org/coar/access_right/c_abf2 | |
| dc.contributor.author | Contreras-Velásquez, Julio César | |
| dc.contributor.author | Velez Saldarriaga, Gloria Liliana | |
| dc.contributor.author | Riaño-Garzón, Manuel | |
| dc.contributor.author | Londoño, José Albán | |
| dc.contributor.author | Rodríguez-Díaz, Angelica-Maria | |
| dc.contributor.author | García, Jorge | |
| dc.contributor.author | González Parias, Carlos Hernán | |
| dc.date.accessioned | 2025-02-07T19:28:13Z | |
| dc.date.available | 2025-02-07T19:28:13Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Objective: The article analyzes the purchasing behavior of the distributor channel by region, taking into account the sales volume and the sizing curve. Theoretical Framework: The concepts of the distributor channel and the sizing curve are addressed, in the context of the fashion industry. Method: The data comes from purchases between 2018 and 2019 of 685 distributors of women's push up jeans from the company Organization Bless located in 28 departments of Colombia. The information on the sizing curve is taken from orders placed for 245 different references marketed in the study period. Georeferencing technique is used to locate distributors by purchase volume on a geographic level, likewise, descriptive statistics are used to analyze purchasing behavior by size by region. Results and Discussion: The majority of warehouses in the distribution channel and the purchase volume are concentrated in the Southwest region of Colombia. A greater consumption of small sizes is evident in the central region of the country, compared to the other regions, while in the Northwestern region its proportion decreases compared to the others. Research Implications: The results serve as a basis for companies that market their fashion products in the distributor channel, to take into account the purchase volume, as well as demand planning in the sizing curve that adapts to each region. Originality/Value: The study is carried out in an emerging market such as Colombia, a benchmark in the fashion industry in Latin America. Likewise, the product analyzed is the push up pants, which is characterized by its high demand in the Latin market. | eng |
| dc.description.abstract | Objetivo: El artículo analiza el comportamiento de compra del canal distribuidores por región, teniendo en cuenta el volumen de ventas y la curva de tallaje. Marco Teórico: Se abordan los conceptos de canal de distribuidores y la curva de tallaje, en el contexto de la industria de la moda. Método: Los datos provienen de las compras entre el año 2018 y 2019 de 685 distribuidores de jeans levanta cola para mujer de la empresa Organización Bless localizados en 28 departamentos de Colombia. La información de la curva de tallaje es tomada de pedidos realizados de 245 referencias diferentes comercializados en el periodo de estudio. Se utiliza técnica de georreferenciación para ubicar los distribuidores por volumen de compra en un plano geográfico, así mismo, se utilizan estadísticos descriptivos para analizar el comportamiento de compra por talla por región. Resultados y Discusión: La mayoría de almacenes del canal distribuidor y el volumen de compra están concentrados en la región Suroeste de Colombia. Se evidencia en la región del centro del país un mayor consumo de tallas pequeñas, frente a las demás regiones, mientras que en la región Noroccidental disminuye su proporción frente a las demás. Implicaciones de la investigación: Los resultados sirven de base a empresas que comercialicen sus productos de moda en el canal de distribuidores, para tener en cuenta el volumen de compra, así como la planeación de demanda en la curva de tallaje que se adapte a cada región. Originalidad/Valor: El estudio se realiza en un mercado emergente como Colombia, referente en la industria de la moda en América de Latina, así mismo, el producto que se analiza es el pantalón levanta cola que se caracteriza por su alta demanda en el mercado latino. | spa |
| dc.description.abstract | Objetivo: O artigo analisa o comportamento de compra do canal distribuidor por região, levando em consideração o volume de vendas e a curva de dimensionamento. Referencial Teórico: São abordados os conceitos de canal distribuidor e curva de dimensionamento, no contexto da indústria da moda. Método: Os dados são provenientes de compras entre 2018 e 2019 de 685 distribuidores de push up jeans femininos da empresa Organização Bless localizada em 28 departamentos da Colômbia. A informação da curva de dimensionamento é retirada de encomendas realizadas para 245 referências diferentes comercializadas no período de estudo. A técnica de georreferenciamento é utilizada para localizar distribuidores por volume de compras em nível geográfico, da mesma forma, estatísticas descritivas são utilizadas para analisar o comportamento de compra por tamanho por região. Resultados e Discussão: A maior parte dos armazéns do canal de distribuição e do volume de compras estão concentrados na região Sudoeste da Colômbia. Evidencia-se um maior consumo de tamanhos pequenos na região centro do país, em comparação com as demais regiões, enquanto na região Noroeste sua proporção diminui em relação às demais. Implicações da Pesquisa: O estudo é realizado em um mercado emergente como a Colômbia, referência na indústria da moda na América Latina. Da mesma forma, o produto analisado são as calças push up, demandadas pela população latina. Originalidade/Valor: O estudo é realizado em um mercado emergente como a Colômbia, referência na indústria da moda na América Latina. Da mesma forma, o produto analisado é a calça push up, que se caracteriza por sua alta demanda no mercado latino. | por |
| dc.format.mimetype | ||
| dc.identifier.citation | Contreras-Velásquez, J. C., Saldarriaga, G. L. V., Riaño-Garzon, M., Arias, J. A. L., Rodríguez-Díaz, A.-M., García-Navarro, J. I., & Parias, C. H. G. (2024). Purchase Behavior by Region in Distributor Channel in Colombia. Revista De Gestão Social E Ambiental, 18(10), e08709. https://doi.org/10.24857/rgsa.v18n10-017 | eng |
| dc.identifier.doi | https://doi.org/10.24857/rgsa.v18n10-017 | |
| dc.identifier.issn | 1981982X | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12442/16240 | |
| dc.language.iso | eng | |
| dc.publisher | ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao | por |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | eng |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | |
| dc.source | Revista de Gestão Social e Ambiental | por |
| dc.source | Vol. 18 No. 10 (2024) | spa |
| dc.subject | Canal Distribuidores | spa |
| dc.subject | Industria de Moda | spa |
| dc.subject | Curva de tallaje | spa |
| dc.subject | Prendas de vestir | spa |
| dc.subject | Planeación de demanda | spa |
| dc.subject.keywords | Distributor Channel | eng |
| dc.subject.keywords | Sizing Curve | eng |
| dc.subject.keywords | Fashion Industry | eng |
| dc.subject.keywords | Apparels | eng |
| dc.subject.keywords | Demand Planning | eng |
| dc.subject.keywords | Planejamento de demanda | por |
| dc.subject.keywords | Curva de Dimensionamento | por |
| dc.subject.keywords | Indústria da Moda | por |
| dc.title | Purchase Behavior by Region in Distributor Channel in Colombia | eng |
| dc.title.translated | Comportamiento de compra por región en canal distribidor en Colombia | spa |
| dc.title.translated | Comportamento de compra por região no canal distribuidor na Colômbia | por |
| dc.type.driver | info:eu-repo/semantics/article | |
| dc.type.spa | Artículo científico | |
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| oaire.version | info:eu-repo/semantics/publishedVersion |