La responsabilidad social en el plan de negocios del proyecto de implementación y desarrollo de nueva tecnología para producir vivienda de interés social a partir de polímeros en la ciudad de Santa Marta
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Fecha
2013
Autores
Narváez Martínez, Oscar E.
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Ediciones Universidad Simón Bolívar
Faculta de Administración y Negocios
Faculta de Administración y Negocios
Resumen
El proyecto vincula de manera directa a las comunidades campesinas del área
de influencia de las industrias que generan los materiales a utilizar, mediante tres
organizaciones comunitarias con aproximadamente 1.200 personas, generando un
beneficio directo por la generación de ingresos económicos, complementado con
procesos de formación humana e instrucción técnica y administrativa, logrando asi una
Responsabilidad Social Empresarial de la Empresa Pallco de Colombia
De otro lado, además de beneficiar las comunidades relacionadas, beneficia las
industrias bananera y maderera por viabilizar el cumplimiento de la norma ambiental y
sanitarias vigentes, y el cumplimiento de sus planes ambientales internos, el proyecto
dinamiza la economía en distintas instancias, por la inclusión de materiales que se
tenían por desperdicios a la dinámica económica de la zona.
Como paso final, todo este material recuperado y procesado por el gremio de
recicladores, en las maquinarias adquiridas por PALLACO DE COLOMBIA L TDA, se le
entregará en venta a esta Empresa, quien con esta materia prima producirá las piezas
que saldrán al mercado elaboradas en este material ya probado, de alta calidad y
resistencia, y con un acabado de excelente presentación. (Yer Flujo grama de procesos
- muestras de piezas WPC en el anexo 1 ).
Además, el proyecto es liderado en la identificación, formulación y gestión por
PALLACO DE COLOMBIA L TDA, con el fin de tener la empresa una responsabilidad
social para la intervención social, ambiental y económica, de la problemática generada
por la acumulación y contaminación diversa de los subproductos plásticos de los
cultivos de banano, y por la inadecuada disposición e incineración de los residuos de
fibra vegetal (retal de madera y aserrín); con miras a la implementación de una
industria de "eco materiales•, que son un alternativa económica para la construcción de
madera plástica (Wood Plastic Composite, WPC; o Bioplástico ), orientando su
aplicación a suplir con un material de altas calidad y estética, las necesidades diversas
de la demanda industrial y/o habitacional. La problemática ambiental generada históricamente por estos dos residuos
industriales, no solamente incide en la afectación del suelo, compactándolo y
degenerando sus caracterfsticas de textura y estructura originales y aptas para la
producción, sino que deriva además en contaminación de acuiferos, del paisaje, del
aire por la incineración, y conlleva problemas sanitarios y de riesgo a las zonas donde
se almacena sin el cumplimiento de las nonnas estipuladas para ello.
The project links directly to the fanning communities of the area of influence of the industries that generate the materials used, with three community organizations with altemative for plastic timber construction (Wood plastic Composite , WPC , or Bioplastic ) , directing their application to meet with a material of high quality and aesthetics , the diverse needs of industrial demand and I or housing Environmental problems generated by these two historically industrial waste, not only affects the involvement soil compacting and degenerating their texture and structure characteristics of original and suitable for production, but results in contamination of aquifers addition , the landscape, the air by incineration, and carries health problems and risk to areas where it is stored without complying with the standards set for it approximately 1,200 people , generating a direct benefit for income generation supplemented with human formation processes and technical and administrative training . On the other hand , and benefits associated communities , benefits banana and timber industries by ensuring implementation of environmental standards and health regulations , and compliance with intemal environmental plans , the project boosts the economy in various instances , the indusion of materials that had by waste to the economic dynamics of the area. As a final step , all this material retrieved and processed by the union of waste pickers in machinery acquired by PALLACO DE COLOMBIA L TOA , sale will be given to this Company , who produce this raw material parts coming to market developed in this materials proven , high quality and durability , and finished with an excellent presentation . (See Process Flow program - WPC sample parts in Annex 1 ). The project is led in the identification, development and management by PALLACO DE COLOMBIA L IDA , in order to have the company social responsibility for social intervention , environmental and economic , of the problems caused by the accumulation and the different pollution plastic products banana crops , and the improper disposal and incineration of waste plant fiber ( wood scrap and sawdust ), with a view to implementing an industry of eco materials, which are a cost-effective
The project links directly to the fanning communities of the area of influence of the industries that generate the materials used, with three community organizations with altemative for plastic timber construction (Wood plastic Composite , WPC , or Bioplastic ) , directing their application to meet with a material of high quality and aesthetics , the diverse needs of industrial demand and I or housing Environmental problems generated by these two historically industrial waste, not only affects the involvement soil compacting and degenerating their texture and structure characteristics of original and suitable for production, but results in contamination of aquifers addition , the landscape, the air by incineration, and carries health problems and risk to areas where it is stored without complying with the standards set for it approximately 1,200 people , generating a direct benefit for income generation supplemented with human formation processes and technical and administrative training . On the other hand , and benefits associated communities , benefits banana and timber industries by ensuring implementation of environmental standards and health regulations , and compliance with intemal environmental plans , the project boosts the economy in various instances , the indusion of materials that had by waste to the economic dynamics of the area. As a final step , all this material retrieved and processed by the union of waste pickers in machinery acquired by PALLACO DE COLOMBIA L TOA , sale will be given to this Company , who produce this raw material parts coming to market developed in this materials proven , high quality and durability , and finished with an excellent presentation . (See Process Flow program - WPC sample parts in Annex 1 ). The project is led in the identification, development and management by PALLACO DE COLOMBIA L IDA , in order to have the company social responsibility for social intervention , environmental and economic , of the problems caused by the accumulation and the different pollution plastic products banana crops , and the improper disposal and incineration of waste plant fiber ( wood scrap and sawdust ), with a view to implementing an industry of eco materials, which are a cost-effective
Descripción
Palabras clave
Polímeros, Plan de negocios, Comercio internacional, Materiales de construcción