Modelo de negocio para Casa de Funerales Rincón S.A.S
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Fecha
2021
Autores
Rincón Pérez, Marcela Anaís
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El concepto de modelo de negocios ha venido en constante sinapsis, siendo este el que muestra la forma de hacer negocios por parte las organizaciones que llevan a cabo operaciones para crear y retener valor al explotar oportunidades de negocios, por tanto, basándonos en lo anterior, la realidad del sector funerario en Colombia y en particular de Cúcuta y su área metropolitana, el cual en la actualidad carece de aprovechamiento de mercado, posicionamiento de marca, además de la realidad sobre el servicio funerario que más de ser visto como una obligación adquirida cuando fallece un ser querido de cualquier persona, y no como un servicio de acompañamiento sentimental correspondiente al entorno de los deudos que eran de influencia del difunto; con el propósito de diagnosticar el comportamiento de las variables endógenas y exógenas en el modelo de negocios del sector funerario de la ciudad de Cúcuta y su área metropolitana, departamento norte de Santander, con la finalidad diseñar y proponer el modelo de negocio para casa de Funerales Rincón S.A.S para que maximicen valor
The concept of business model has been in constant synapse, being this the one that shows the way of doing business by organizations that carry out operations to create and retain value by exploiting business opportunities, therefore, based on the above , the reality of the funeral sector in Colombia and in particular of Cúcuta and its metropolitan area, which currently lacks the use of the market, brand positioning, in addition to the reality of the funeral service that, more than being seen as an acquired obligation when a loved one of any person dies, and not as a sentimental accompaniment service corresponding to the environment of the relatives who were influenced by the deceased; in order to diagnose the behavior of endogenous and exogenous variables in the business model of the funeral sector of the city of Cúcuta and its metropolitan area, northern department of Santander, in order to design and propose the business model for funeral homes SAS corner to maximize value.
The concept of business model has been in constant synapse, being this the one that shows the way of doing business by organizations that carry out operations to create and retain value by exploiting business opportunities, therefore, based on the above , the reality of the funeral sector in Colombia and in particular of Cúcuta and its metropolitan area, which currently lacks the use of the market, brand positioning, in addition to the reality of the funeral service that, more than being seen as an acquired obligation when a loved one of any person dies, and not as a sentimental accompaniment service corresponding to the environment of the relatives who were influenced by the deceased; in order to diagnose the behavior of endogenous and exogenous variables in the business model of the funeral sector of the city of Cúcuta and its metropolitan area, northern department of Santander, in order to design and propose the business model for funeral homes SAS corner to maximize value.
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Palabras clave
Generación, Retención de valor, Gobernanza, Infraestructura, Proposición de valor, Generation, Retention of value, Governance, Infrastructure, Value proposition