Sistema estratégico de calidad para empresas del sector lácteo en la ciudad de Barranquilla
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Fecha
2016
Autores
Herrera Vega, Juan Carlos
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El presente trabajo nace a partir de la variabilidad en la participación del Producto Interno Bruto en Colombia de las industrias manufactureras y particularmente de la evidenciada en el sector lácteo de la ciudad de Barranquilla, en las empresas dedicadas a la elaboración de productos lácteos código 1040 en la Clasificación Industrial Uniforme C. I.U.U revisión 4, adaptada por el Departamento Nacional de Estadísticas D.A.N.E., lo que posibilita el planteamiento de herramientas para el mejoramiento del mismo. El diseño metodológico de la presente investigación se fundamenta en un enfoque de tipo proyectivo que consistente en la elaboración de una propuesta, un plan, un programa, un sistema o un modelo, corno solución a un problema o necesidad de tipo práctico, ya sea de un grupo social, o de una institución, o de una región geográfica, en un área particular del conocimiento. El presente Trabajo de grado presenta un Sistema Estratégico de Calidad para estas empresas mencionadas anteriormente, luego de la realización de un diagnóstico de su direccionamiento estratégico. A partir de allí desarrollar un análisis interno y externo organizacional, apoyado en la matriz FODA, para el posterior planteamiento de estrategias organizacionales, de la mano de las perspectivas planteadas por el Balanced Scorecard como lo son la financiera, de procesos internos, del cliente y aprendizaje y crecimiento. Así como con el modelo serqual.
The present work is born from the variability in the participation of the Gross National Produc t in Colombia of the rnanufacturing industries and particularly that evidenced in the dairy sector of the Barranquilla city, in the companies dedicated to the production of dairy products code 1040 in the CIUU lnternational Stanclar Industrial Classification review 4, adapted by the National Department of Statistics DANE, which makes it possible to propose tools for its improvement. The methodological clesign of the presenl research is based on a projective approach that consists of the elaboration of a proposal, a plan, a program, a system or a model, as a solution to a practica problem or need, either a social group, or an institution, or a geographical region, in a particular area of knowledge. The present research work presents a Strategic Quality System for these companies, after !he realization of a diagnosis of its strntegic management. After was developed an internal and externa! organizational analysis, supported by the SWOT matrix, for the subsequent approach to organizational strategies, along with the perspectives raised by the Balanced Scorecard, such as financial, interna! processes, client ancl Learning and growth.As well as SERQUAL model.
The present work is born from the variability in the participation of the Gross National Produc t in Colombia of the rnanufacturing industries and particularly that evidenced in the dairy sector of the Barranquilla city, in the companies dedicated to the production of dairy products code 1040 in the CIUU lnternational Stanclar Industrial Classification review 4, adapted by the National Department of Statistics DANE, which makes it possible to propose tools for its improvement. The methodological clesign of the presenl research is based on a projective approach that consists of the elaboration of a proposal, a plan, a program, a system or a model, as a solution to a practica problem or need, either a social group, or an institution, or a geographical region, in a particular area of knowledge. The present research work presents a Strategic Quality System for these companies, after !he realization of a diagnosis of its strntegic management. After was developed an internal and externa! organizational analysis, supported by the SWOT matrix, for the subsequent approach to organizational strategies, along with the perspectives raised by the Balanced Scorecard, such as financial, interna! processes, client ancl Learning and growth.As well as SERQUAL model.
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Sistema estratégico, Calidad, Estrategia, Strategic System, Balanced Scorecard, Quality, Strategy