Comportamiento del sector turístico colombiano durante la pandemia, una luz al final del camino: ¿Lamentación o llamado a la acción?
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Fecha
2020
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AISTI (Associação Ibérica de Sistemas e Tecnologias de Informação)
Resumen
Este trabajo se centra en la situación del sector turismo en Colombia
y presenta un enfoque cualitativo de corte transversal y carácter propositivo. Su
objetivo es que a través de las situaciones o problemáticas por las cuales atraviesa
el turismo, las empresas puedan monitorear oportunidades para desarrollar
estrategias y habilidades que permitan al turismo recuperar sus ingresos tan pronto
se reactiven sus operaciones, dando respuesta a muchas preguntas que surgen
debido a que las empresas no estaban preparadas para esta coyuntura. Por esta
razón, es muy importante la implementación de medios digitales que faciliten la
adaptación para poder seguir siendo competitivos en el mercado.
This work focuses on the situation of the tourism sector in Colombia and presents a cross-sectional qualitative approach and a propositional nature. Its objective is that through the situations or problems that tourism goes through, companies can monitor opportunities to develop strategies and skills that allow tourism to recover its income as soon as its operations are reactivated, answering many questions that arise due to that companies were not prepared for this situation. For this reason, it is very important to implement digital media that facilitate adaptation in order to remain competitive in the market.
This work focuses on the situation of the tourism sector in Colombia and presents a cross-sectional qualitative approach and a propositional nature. Its objective is that through the situations or problems that tourism goes through, companies can monitor opportunities to develop strategies and skills that allow tourism to recover its income as soon as its operations are reactivated, answering many questions that arise due to that companies were not prepared for this situation. For this reason, it is very important to implement digital media that facilitate adaptation in order to remain competitive in the market.
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Palabras clave
Turismo, Agencias de viajes, Covid-19, Transformación digital, Resiliencia, Competitividad, Tourism, Travel agencies, Digital transformation, Resilience, Competitiveness
