Propuesta de un modelo de negocio sostenible: empresa Diseños y Soluciones S.A. utilizando el lienzo/canvas de sostenibilidad
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Fecha
2020
Autores
Meza Villalba, Liliana
Rojas Viadero, Mercedes
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Este caso estudio tuvo como propósito implementar una propuesta de un modelo de negocio sostenible, más que una tendencia, hoy en día es una necesidad que va desde innovar a través de herramientas tecnológicas, hasta comprometer permanentemente a las empresas y su comportamiento ético a contribuir desde su avance económico, al tiempo que mejore la calidad de vida de sus trabajadores y sus familias, y la de su entorno.
Este método se realizó con la metodología de estudio de caso, con un enfoque cualitativo, en el cual se realiza una descripción exhaustiva de la situación en que se encuentra la empresa y el nivel de alcance ante la competencia. Se utilizo la técnica de revisión documental, consultas en páginas web u otros medios que sirvieron de apoyo a esta investigación.
En esta investigación se propone un modelo de negocio sostenible para la empresa Diseños y Soluciones S. A, ubicada en el municipio de Galapa, que diseña, fabrica e instala muebles para cocina, baños, closet centros de entretenimiento u otros, Utilizando el lienzo de canvas de sostenibilidad, diseñado por Osterwalder & Pigneur (2010) hacia los aspectos de creación de valor social y ambiental. Para esto, se parte del diseño de la propuesta de valor desde la comprensión del cliente, ejecutando un análisis cualitativo.
The purpose of this case study was to implement a proposal for a sustainable business model, more than a trend, today it is a need that ranges from innovating through technological tools, to permanently committing companies and their ethical behavior to contribute from their economic advancement, while improving the quality of life of their workers and their families, and that of their environment. This method was carried out with the case study methodology, with a qualitative approach, in which an exhaustive description of the situation in which the company is found and the level of scope before the competition is made. The technique of documentary review, consultations on web pages or other means that served to support this research was used. This research proposes a sustainable business model for the company Dissents y Solutions S. A, located in the municipality of Galapa, which designs, manufactures and installs furniture for kitchens, bathrooms, closet, entertainment centers or others, using the canvas of sustainability canvas, designed by Osterwalder & Pigneur (2010) towards the aspects of creating social and environmental value. For this, we start from the design of the value proposition from the understanding of the client, executing a qualitative analysis.
The purpose of this case study was to implement a proposal for a sustainable business model, more than a trend, today it is a need that ranges from innovating through technological tools, to permanently committing companies and their ethical behavior to contribute from their economic advancement, while improving the quality of life of their workers and their families, and that of their environment. This method was carried out with the case study methodology, with a qualitative approach, in which an exhaustive description of the situation in which the company is found and the level of scope before the competition is made. The technique of documentary review, consultations on web pages or other means that served to support this research was used. This research proposes a sustainable business model for the company Dissents y Solutions S. A, located in the municipality of Galapa, which designs, manufactures and installs furniture for kitchens, bathrooms, closet, entertainment centers or others, using the canvas of sustainability canvas, designed by Osterwalder & Pigneur (2010) towards the aspects of creating social and environmental value. For this, we start from the design of the value proposition from the understanding of the client, executing a qualitative analysis.
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Palabras clave
Modelo de negocio sostenible, Innovar, Valor social, Sostenibilidad, Desarrollo económico, Propuesta, Sustainable business model, Innovate, Social value, Sustainability, Economic development, Proposal