Autorregulación publicitaria de las campañas electorales en San José de Cúcuta
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Fecha
2020
Autores
Bueno Vázquez, Carlos Javier
Caballero Herrera, Jessica Milena
Labrador Calixto, Jorge Enrique
Pinzón Sarria, Jorge Eduardo
Sánchez Ugarte, Harold Ricardo
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Ediciones Universidad Simón Bolívar
Facultad de Ciencias Jurídicas y Sociales
Facultad de Ciencias Jurídicas y Sociales
Resumen
La falta de cumplimento en vigilancia y control por las autoridades administrativas y policivas de la metrópoli, llevaron a detectar falencias e irregularidades en actividades desarrolladas sobre autorregulación publicitaria en campañas electorales de Cúcuta, una acción no inspeccionada ni supervisada; debido a esto se realizó un análisis que identificó el marco normativo, su descripción, alcance y evaluación con respecto al problema planteado, llevando a implementar un estudio interpretativo con enfoque cualitativo contrastando normas acordes a las actividades desarrolladas por los delegados, pudiendo obtener resultados referenciados dentro del tema socio jurídico y el ejercicio de su aplicación con respecto a la responsabilidad jerárquica. O sea que el propósito de la investigación no fue detectar infestación de propaganda política en el municipio, este hecho ya existía y persistía en el tiempo, si no fue generar una obligación de cumplimiento: empresas publicitarias, gerentes de partidos políticos y autoridades, existiendo la posibilidad de evitar el hecho y no convivir con este, siendo oportuno indicar que la contaminación visual en paredes, calles y árboles, ha podido ser más amplia que aquella que auditivamente estresa a diario al ciudadano. Por lo tanto con este artículo es probable recabar la conciencia de aquellos obligados socio-constitucionalmente, sin que se lleve a cabo un pacto simbólico de libre albedrio, ya que sería incomprensible determinar, si: ¿las medidas implementadas por los entes del Estado sobre autorregulación publicitaria, son correctas, o solamente son planteamientos para librar responsabilidades en cada cargo? Siendo esta la motivación para continuar realizando análisis sobre dicha temática.
The lack of compliance in surveillance and control by the administrative and police authorities of the metropolis, lead to detect flaws and irregularities in activities carried out on self-regulation advertising in electoral campaigns in Cúcuta, an action not inspected or supervised; Due to this, an analysis was carried out that identified the regulatory framework, its description, scope and evaluation with respect to the problem posed, leading to implement an interpretive study with a qualitative approach, contrasting standards according to the activities carried out by the delegates, being able to obtain results referenced within the socio-legal topic and the exercise of its application with respect to hierarchical responsibility. In other words, the purpose of the investigation was not to detect an infestation of political propaganda in the municipality, this fact already existed and persisted over time, if it did not generate an obligation to comply: advertising companies, managers of political parties and authorities, with the existence of possibility of avoiding the fact and not living with it, being appropriate to indicate that the visual contamination on the walls, streets and trees, may have been more extensive than that which aurally stresses the citizen day to day. Therefore, with this article it is likely to raise the awareness of those who are socio-constitutionally bound, without carrying out a symbolic pact of free will, since it would be incomprehensible to determine, whether: the measures implemented by state entities on self-regulation advertising, are they correct, or are they only approaches to free responsibilities on each position? Being this the motivation to continue carrying out analysis on this topic. Keywords: advertising self-regulation, electoral campaigns, political propaganda, advertising companies, visual pollution, advertising media and national regulations.
The lack of compliance in surveillance and control by the administrative and police authorities of the metropolis, lead to detect flaws and irregularities in activities carried out on self-regulation advertising in electoral campaigns in Cúcuta, an action not inspected or supervised; Due to this, an analysis was carried out that identified the regulatory framework, its description, scope and evaluation with respect to the problem posed, leading to implement an interpretive study with a qualitative approach, contrasting standards according to the activities carried out by the delegates, being able to obtain results referenced within the socio-legal topic and the exercise of its application with respect to hierarchical responsibility. In other words, the purpose of the investigation was not to detect an infestation of political propaganda in the municipality, this fact already existed and persisted over time, if it did not generate an obligation to comply: advertising companies, managers of political parties and authorities, with the existence of possibility of avoiding the fact and not living with it, being appropriate to indicate that the visual contamination on the walls, streets and trees, may have been more extensive than that which aurally stresses the citizen day to day. Therefore, with this article it is likely to raise the awareness of those who are socio-constitutionally bound, without carrying out a symbolic pact of free will, since it would be incomprehensible to determine, whether: the measures implemented by state entities on self-regulation advertising, are they correct, or are they only approaches to free responsibilities on each position? Being this the motivation to continue carrying out analysis on this topic. Keywords: advertising self-regulation, electoral campaigns, political propaganda, advertising companies, visual pollution, advertising media and national regulations.
Descripción
Palabras clave
Autorregulación publicitaria, Campañas electorales, Propaganda política, Empresas publicitarias, Contaminación visual, Medios publicitarios y reglamentación nacional, Advertising self-regulation, Electoral campaigns, Political propaganda, Advertising companies, Visual pollution, Advertising media and national regulations
