Una marca y plataforma web para proyectar a Usiacurí como destino turístico sostenible, en un mundo globalizado
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Fecha
2019
Autores
Buendía Pineda, Diana Leonor
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La presente investigación corresponde a la tesis de grado para optar el título de magister en Desarrollo y Gestión de Empresas Sociales, y consiste en promocionar a través de una plataforma web la marca ‘Usiacurí’ como destino turístico sostenible, en base a su patrimonio y sus atractivos turísticos, en un mundo globalizado. Es importante señalar, que este trabajo hace parte del convenio que la Universidad Simón Bolívar tiene con la alcaldía municipal de Usiacurí, la Fundación Coprous en representación de las asociaciones civiles y la comunidad, en el fortalecimiento de Usiacurí: Modelo de Desarrollo de Turismo Sostenible, y está incluido en el eje transversal tecnológico, que indica el diseño de una marca y una plataforma web. Para el proceso investigativo se realizó con un enfoque cualitativo bajo el paradigma socio crítico que ayudó a identificar la identidad que enmarca a Usiacurí como un destino turístico apetecible. Para la recolección de datos, se utilizó una grabadora periodística, el celular y la cámara fotográfica.
This research corresponds to the thesis to qualify for the master's degree in Development and Management of Social Companies, and consists of promoting the brand 'Usiacurí' as a sustainable tourist destination through a web platform, based on its heritage and its tourist attractions, in a globalized world. It is important to note that this work is part of the agreement that Simón Bolívar University has with the municipal mayor of Usiacurí, the Coprous Foundation on behalf of civil associations and the community, in strengthening Usiacurí: Sustainable Tourism Development Model, and it is included in the technological cross axis, which indicates the design of a brand and a web platform. For the research process, it was carried out with a qualitative approach under the socio-critical paradigm that helped identify the identity that frames Usiacurí as a desirable tourist destination. For data collection, a journalistic recorder, cell phone and camera was used.
This research corresponds to the thesis to qualify for the master's degree in Development and Management of Social Companies, and consists of promoting the brand 'Usiacurí' as a sustainable tourist destination through a web platform, based on its heritage and its tourist attractions, in a globalized world. It is important to note that this work is part of the agreement that Simón Bolívar University has with the municipal mayor of Usiacurí, the Coprous Foundation on behalf of civil associations and the community, in strengthening Usiacurí: Sustainable Tourism Development Model, and it is included in the technological cross axis, which indicates the design of a brand and a web platform. For the research process, it was carried out with a qualitative approach under the socio-critical paradigm that helped identify the identity that frames Usiacurí as a desirable tourist destination. For data collection, a journalistic recorder, cell phone and camera was used.
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Palabras clave
Turismo, Destino turístico sostenible, Potencial turístico, Usiacurí y marketing turístico, Estrategias, Tourism, Sustainable tourist destination, Tourism potential, Usiacurí and tourism marketing, Strategies